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如何用合理的價格，買進能「長期成長」的績優股？\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e　　● 學會用7大指標，Step by Step檢驗一間公司的「內在價值」\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e　　● 超級基本功！用股神的眼光讀懂財務報表\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e　　● 算出個股「安全邊際」的SOP，原來這樣做就能迴避風險\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e　　● 選股時的15個提問，找到「被市場低估的股票」───etc.〔請詳見目錄〕\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e　　可口可樂／美國運通／卡夫亨氏／時思糖果……還有2020年首次入股的日本五大商社\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e　　巴菲特為什麼要投資這些樸實無華的公司？\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e　　巴菲特年輕時，是怎麼存到第一桶金的？他如何靠著大學時期累積「解讀財報」的知識，建立日後龐大的商業帝國？他又如何與睿智的查理‧蒙格相遇相知，成為一輩子的摯友與事業夥伴？\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e　　還有投資人最關心的，過去堅稱不碰科技股的巴菲特，近年來又是基於什麼思維，大買包括蘋果等科技公司的股票……甚至跌破專家眼鏡，在2020年新冠疫情肆虐全球、市場一片悲觀期間，他居然進軍日本，插旗三菱、三井、住友等五大商社的股票，他看到了什麼？\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e　　這些疑問，本書都將一一拆解其背後的操作邏輯，向你娓娓道來。\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e本書特色\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e　　1. 日本讀者好評不斷，「學校不會教，但你一定要從小理解複利的威力！」資深投資人對自己小孩解釋複利、價值投資概念的第一本書。\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e　　2. 投資小白入門「巴菲特本人」，以及學習讓本金安全、穩健成長的「價值投資法」的首選。如果《雪球：巴菲特傳》一千多頁的內容讓你消化不良，這本就是你最佳的橋梁書。\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e　　3. 商學院教授與專業漫畫家聯名操刀，讀投資理論就跟讀《海賊王》一樣輕鬆且深刻。\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003e\u003cbr\u003e\u003cstrong data-mce-fragment=\"1\"\u003e作者\u003cbr data-mce-fragment=\"1\"\u003e    \u003cbr data-mce-fragment=\"1\"\u003e濱本明──總監修\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e　　本書的總監修和解說者。他是日本大學商學院的教授，同時也是青山學院大學大學院會計專業的兼職講師，專注於會計學的研究和教育。他對巴菲特以閱讀財報為基礎的價值投資法深感共鳴，因此持續關注巴菲特的動向。他同時也是日本內部控制研究學會的理事、日本註冊會計師協會稅務業務協議會研修企劃出版專門委員會的委員。\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e　　他合著了多本書，包括《虛擬貨幣法的機制與實務》（仮想通貨法の仕組みと実務／合著，日本加除出版）、《自從學習「巴菲特投資術」，連生活方式都改變的故事》（「バフェットの投資術」を学んだら、生き方まで変わった話。／合著，PHP研究所）等。\u003cbr 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charset=\"utf-8\"\u003e\n\u003cdiv\u003e\n\u003cmeta charset=\"UTF-8\"\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e       你有沒有想過，如果只要努力工作就可以致富，那貧困潦倒的家庭為何遲遲無法翻身？如果人人生而平等，那為何有些人擁有更多的資源、比別人還更為「平等」？我們都知道世界上龐大的財富集中在那少少5%的權貴手中，但他們擁有的機會又是從哪裡來？\u003c\/div\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003cdiv\u003e　　1901年，法國的貴族後代朱諾從來沒想過這些問題。他繼承了來自祖父的龐大財富，以收租維生，甚至有一名專門管錢的資產管理員，可以說他是當時最熱門的黃金單身漢之一。即便歷經了主打平等的法國大革命、政府試圖對富人課稅，朱諾依然財富滿盈，這一切都是因為朱諾的曾曾祖父藉由奴隸買賣累積了數百年都花不完的財富──而朱諾卻毫無自覺。\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cbr\u003e　　奴隸買賣和殖民經濟累積的富裕，讓朱諾得以悠閒過日、結婚生子，撐過了世界大戰與經濟大恐慌，甚至可以讓孩子擁有最優秀的教育，但其他人可就沒那麼好運了。大戰引爆了經濟崩盤、大量債務跟通貨膨脹，昨天才1法郎的法國麵包，今天就漲了50%！戰爭時期的貧困狀況，在戰後初期也毫無改善，各國政府為了償還公共債務放任貨幣貶值，貧窮的人比平常更貧困，但有錢人卻仍然富賈四方──為何如此？戰後，整個世界好不容易迎來了和平輝煌的30年，人人都富裕了，為何貧富差距卻從未縮小，朱諾的後代反而累積了更多的資本？即便到了20世紀，為何朱諾的曾曾孫女仍然能享受最高等的教育、繼續讓家裡的財富不斷錢滾錢？\u003c\/div\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003cdiv\u003e　　在這本扎實又精彩的漫畫裡，將透過朱諾一家跨越8代的富裕，帶你釐清過去200年以來的全球經濟重點──\u003c\/div\u003e\n\u003cdiv\u003e　　至今我們習以為常的累進稅率是如何誕生？它和比例稅率哪裡不一樣？\u003c\/div\u003e\n\u003cdiv\u003e　　國家債務如何累積？為何還債與通貨膨脹息息相關？\u003c\/div\u003e\n\u003cdiv\u003e　　凱因斯主義是什麼？為何這個思想徹底顛覆了傳統經濟思想？\u003c\/div\u003e\n\u003cdiv\u003e　　我們的政府真的可以控制通貨膨脹嗎？\u003c\/div\u003e\n\u003cdiv\u003e　　「富人會幫助窮人」的說詞跟想法如何影響今天的賦稅制度？\u003c\/div\u003e\n\u003cdiv\u003e　　自由貿易與低稅率是人民的勝利還是貧富懸殊的起始？\u003c\/div\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003cdiv\u003e　　在通貨膨脹跟全球經濟越來越緊密的狀況下，台灣也將迎來懸殊的貧富差距，當世界局勢不斷在改變時，綜觀全局將是這個世代不可缺乏的能力！這本漫畫透過輕鬆的故事劇情，加上經濟學大家皮凱提的深入分析，幫助在今日貧富差距擴大、經濟不平等越趨嚴重的今日，重建你的經濟學之眼。\u003c\/div\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003cdiv\u003e\u003cstrong\u003e本書特色\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003cdiv\u003e　　在這本改編自重量級經濟學家皮凱提《資本與意識形態》的漫畫中，我們可以透過貼近日常的個人生活，看見長達200年的全球脈動，我們將跟著法國的富有家庭，一同體會經濟不平等造成的悲歡離合，並進一步看見故事的背後，又潛伏了哪些全球化之手。\u003c\/div\u003e\n\u003cdiv\u003e　　\u003c\/div\u003e\n\u003cdiv\u003e　　從殖民政策到族群衝突、從通貨膨脹到極右派崛起，當今社會的一切，都跟經濟脫不了關係。除此之外，這本書也帶我們省思今日地位的形成，探究階級複製、文化資本與社會資本是如何累積，幫助讀者在亂世之下重建精準的經濟學之眼，不但能讓我們重新思考自己的地位是如何而來，也能更真實地看見每個悲劇與喜劇之後的經濟與不平等原因。\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cspan\u003e\u003cspan\u003e\u003cbr\u003e\u003cstrong data-mce-fragment=\"1\"\u003e作者\u003cbr data-mce-fragment=\"1\"\u003e \u003c\/strong\u003e\u003c\/span\u003e\u003c\/span\u003e\n\u003cdiv\u003e\u003cstrong\u003e原著作者：托瑪．皮凱提（Thomas Piketty）\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003cdiv\u003e　　法國社會科學⾼等學院（EHESS）研究主任，巴黎經濟學院（PSE）講座教授，倫敦政經學院國際不平等研究中心百年教授。\u003c\/div\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003cdiv\u003e　　皮凱提22歲獲得倫敦政經學院及社會科學高等學院經濟學博士學位，隨後到美國麻省理工學院經濟系任教，1995年返回巴黎，陸續擔任法國國家科學研究中心（CNRS）研究員、法國社會科學高等學院教授，巴黎經濟學院教授。2002年獲法國最佳青年經濟學家獎；2013年獲葉留揚森獎（Yrjö Jahnsson Award），是專門表彰對經濟學研究有重大貢獻的45歲以下歐洲經濟學家的重要獎項。\u003c\/div\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003cdiv\u003e　　皮凱提專研經濟不平等問題。其著作《二十一世紀資本論》在全球造成罕見的閱讀與討論風潮，將二十一世紀日益嚴重的貧富不均議題推上公共論辯的高點。皮凱提並推動全球150名經濟學家跨國合作，累積資料與研究成果，形成不斷更新的「世界不平等資料庫」（WID.world），將全世界收入與財富分配的現況及歷史演變資料於線上開放瀏覽。\u003c\/div\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003cdiv\u003e　　主要著作有：《二十一世紀資本論》、《資本與意識形態》、《社會主義快來吧！》、《平等簡史》（中文版將由衛城出版）。\u003c\/div\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003cdiv\u003e\u003cstrong\u003e漫畫改編：克萊兒・阿萊（Claire Alet） \u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003cdiv\u003e　　在法國《替代經濟學》月刊先後擔任記者、副主編十多年。曾負責拍攝德法公共電視台（ARTE）播出的經濟和思想史主題紀錄片，自2022年初至今兼任巴亞爾出版社（Bayard）非虛構文學系列叢書的共同主編。她致力於消除兩性不平等，於2014年與人共同創立了女性記者協會“Prenons la une”。\u003c\/div\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003cdiv\u003e\u003cstrong\u003e漫畫改編：班亞曼．亞當（Benjamin Adam）\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003cdiv\u003e　　漫畫繪者，畢業於法國斯特拉斯堡高等裝飾藝術學院，長期為《漫畫雜誌》（La Revue Dessinée）、《草圖雜誌》（Topo）、《二十一》（XXI）和《解放報》（Libération）供稿。他近年出版的漫畫有：《拉蒂格與普雷韋》（Lartigues \u0026amp; Prévert）、《小丑》（Joker）、《不久》（Soon）、《流體》（Fluide）。\u003cbr\u003e \n\u003cdiv\u003e\u003cstrong\u003e譯者\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003cdiv\u003e\u003cstrong\u003e陳詠薇\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003cdiv\u003e　　巴黎第一大學藝術史與考古系學士，巴黎第一大學藝術史碩士，研究專長為十七世紀尼德蘭和法蘭德斯藝術。譯著有《異常》（木馬文化）。\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cspan\u003e\u003cstrong data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/strong\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"衛城","offers":[{"title":"平裝書 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Dubner, Steven D. Levitt     \u003chr\u003e\u003cp\u003eThe international bestselling Freakquel to Levitt and Dubner's \u003ci\u003eFreakonomics\u003c\/i\u003e,  this book sees them looking deeper, questioning harder and uncovering  even more hidden truths about our world, from global cooling to  patriotic prostitutes, drunk walking to why suicide bombers should buy  life insurance.\u003cbr\u003e\u003cbr\u003e'Mind-blowing' \u003ci\u003eWall Street Journal\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e'Page-turning, politically incorrect and ever-so-slightly intoxicating, like a large swig of tequila' \u003ci\u003eThe Times\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e'Like Freakonomics but better ... you are guaranteed a good time' \u003ci\u003eFinancial Times\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e'Great fun ... Levitt is a master at drawing counter-intuitive conclusions' \u003ci\u003eSunday Times\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e'Studded with intriguing examples' \u003ci\u003eDaily Telegraph\u003c\/i\u003e\u003c\/p\u003e","brand":"Penguin","offers":[{"title":"GB - Paperback \/ softback","offer_id":44596291731683,"sku":"DTRPRUK-9780141030708","price":97.0,"currency_code":"HKD","in_stock":true},{"title":"US - Paperback \/ softback (9780062063373)","offer_id":46881713029347,"sku":"DTRHCUS-9780062063373","price":56.0,"currency_code":"HKD","in_stock":true},{"title":"Paperback \/ softback","offer_id":47227565900003,"sku":"DTRHCUS-9781554686094","price":97.0,"currency_code":"HKD","in_stock":false},{"title":"US - Hardback","offer_id":47230779293923,"sku":"DTRHCUS-9780060889579","price":186.0,"currency_code":"HKD","in_stock":false},{"title":"US - Paperback \/ softback (9780060889586)","offer_id":47230779752675,"sku":"DTRHCUS-9780060889586","price":118.0,"currency_code":"HKD","in_stock":false},{"title":"US - Paperback \/ softback (9780061927577)","offer_id":47230798823651,"sku":"DTRHCUS-9780061927577","price":199.0,"currency_code":"HKD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1778\/4925\/files\/getimage_523b7675-1d3e-47c2-9aba-9c38b6242fe8.jpg?v=1735597248"},{"product_id":"fire-podcast-choosefi","title":"FIRE．致富實踐：全美破千萬收聽的理財人氣podcast「ChooseFI」實體化，完整傳授財務自由的關鍵心法","description":"\u003cp\u003e作者: 克利斯．瑪慕拉 \/ 布萊德．巴瑞特 \/ 喬納森．曼德沙 \u003cspan style=\"color: #444444;\" data-mce-style=\"color: #444444;\"\u003e |  譯者: 李靜怡\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"hr\"\u003e\n\u003chr style=\"margin-top: 0em;\" color=\"grey\" data-mce-style=\"margin-top: 0em;\"\u003e\n\u003cdiv\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv\u003e\u003cstrong\u003e人會老，錢會縮水……\u003cbr\u003e99％的理財小白、小資社畜、社會新鮮人都想知道：\u003cbr\u003e究竟，要努力賺多久，才足夠過好這一生？\u003cbr\u003e\u003cbr\u003e本書從消費儲蓄、理財投資、人生增值技巧著手，\u003cbr\u003eStep by Step教你如何花更少、賺更多、投資得更好，\u003cbr\u003e提前滾出大財富，打造你想要的自由人生！\u003c\/strong\u003e\u003c\/div\u003e\n\u003cp\u003e\u003cbr\u003e\u003cspan\u003e　　★第十屆普洛托斯獎（Plutus Awards）「最佳FIRE podcast」得主\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e　　★千萬粉絲敲碗！全球財務自由者不藏私傳授FIRE心法\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e　　★影響全美超過10,000,000人的實戰理財指南！\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e　　▍你有以下煩惱嗎？\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e　　●    物價變貴，荷包愈來愈薄，該如何改變財務狀態？\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e　　●    要為生活開銷而努力，時間都獻給工作，該如何拿回時間自主權？\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e　　●    背學貸、車貸、房貸好辛苦？\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e　　●    想開始投資，但不知道要做什麼準備？\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e　　●    嚮往早早退休享受自由人生，卻不知從何著手？\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e　　▍如果你也是這樣，渴望過上富足又自由的人生，卻遲遲沒有進展，就用他們的親身故事來幫你吧！\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e　　2016 年，35 歲就成功財務自由的布萊德・巴瑞特，和努力追尋財務自由的喬納森．曼德沙聯手製播「Choose FI」podcast，討論如何從不同面向（如投資、節稅、日常消費等等）實踐財務自由，也採訪多位理財達人。該節目在世界各地獲得極大迴響，更創下破千萬下載數的好成績。本書由兩人和另一位財務自由者克利斯．瑪慕拉合著，濃縮podcast的精華成簡單好懂的行動步驟，教你從小資階級翻身，成為自己的「富一代」！\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e　　▍透過本書，掌握最經得起時間考驗的理財硬道理：\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e　　＄ 建立終身受用的金錢哲學\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e　　＄ 跨領域學習、多方涉獵，投資自己\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e　　＄ 成為價值論者，過自己真正想要的生活\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e　　＄「微FIRE」vs「豐FIRE」的儲蓄心法\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e　　＄ 稅務、保險規劃，兼顧理財和保障\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e　　＄ 降低花費的80\/20 法則\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e　　＄ 聰明理財的4％法則\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e　　＄ 打造穩健獲利的投資組合\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e　　實踐財務自由、成為FIRE理財族不代表要極度節儉、擁有超高收入，或有天才般的投資眼光，書中由儲蓄原則、投資心法到加值人生的技巧等，一步一步地幫助讀者打穩FIRE基本功，樂享資產累積的碩果。\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e作者\u003cbr\u003e    \u003cbr\u003e\u003c\/strong\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv class=\"mod_b type02_m057 clearfix\"\u003e\n\u003cdiv class=\"bd\"\u003e\n\u003cdiv class=\"content\"\u003e\n\u003cstrong\u003e克利斯．瑪慕拉（Chris Mamula）\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e　　克利斯擔任物理治療師16年半，最後在2017年、41歲時實現財務自由。他撰寫許多關於財務自由、退休議題等文章，請見：CanIRetireYet.com。他的文章也可見於「MarketWatch」、「The Dough Roller」和「Business Insider」等商業網站。\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e布萊德．巴瑞特（Brad 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data-mce-fragment=\"1\"\u003e\u003chr color=\"grey\" style=\"margin-top: 0em;\" data-mce-fragment=\"1\" data-mce-style=\"margin-top: 0em;\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"hr\" data-mce-fragment=\"1\"\u003e\n\u003cdiv data-v-65dde3b5=\"\" class=\"row\"\u003e\n\u003cdiv data-v-65dde3b5=\"\" class=\"col-12 section-title mb-lg-3 mt-lg-3 mt-2 pl-0\"\u003e\n\u003cdiv class=\"mod_b type02_m057 clearfix\"\u003e\n\u003cdiv class=\"bd\"\u003e\n\u003cdiv class=\"content\"\u003e\n\u003cdiv class=\"mod_b type02_m057 clearfix\"\u003e\n\u003cdiv class=\"bd\"\u003e\n\u003cdiv class=\"content\"\u003e\n\u003cdiv class=\"mod_b type02_m057 clearfix\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"bd\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"content\" data-mce-fragment=\"1\"\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"mod_b type02_m057 clearfix\"\u003e\n\u003cdiv class=\"bd\"\u003e\n\u003cdiv class=\"content\"\u003e\n\u003cdiv class=\"mod_b type02_m057 clearfix\"\u003e\n\u003cdiv class=\"bd\"\u003e\n\u003cdiv class=\"content\"\u003e\n\u003cdiv class=\"mod_b type02_m057 clearfix\"\u003e\n\u003cdiv class=\"bd\"\u003e\n\u003cdiv class=\"content\"\u003e\n\u003cdiv class=\"mod_b type02_m057 clearfix\"\u003e\n\u003cdiv class=\"bd\"\u003e\n\u003cdiv class=\"content\"\u003e\n\u003cdiv class=\"mod_b type02_m057 clearfix\"\u003e\n\u003cdiv class=\"bd\"\u003e\n\u003cdiv class=\"mod_b type02_m057 clearfix\"\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cstrong\u003e漫畫×圖解 為你解碼行為經濟學\u003cbr\u003e★那些懂行為經濟學的政治人物、企業，成功人士，早就洞悉人類大腦的運作機制，替自己訂定有利的決策與避開風險\u003cbr\u003e★丹‧瑞利、丹尼爾‧康納曼等眾多行為經濟學家，早已投身研究人類大腦運作與行為之間的祕密。點出人類和我們想得不一樣\u003cbr\u003e★老是做錯決定、想要洞察人心者必讀！\u003c\/strong\u003e\u003c\/div\u003e\n\u003cbr\u003e\u003cspan\u003e　　人類和傳統經濟學定義的，人類會理性思考，選擇最合乎本身利益的行動，且做出不會後悔與最適當的抉擇不同，人類原本就是不理性的生物，會依照直覺做出決策，很容易發生衝動的行為。\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e　　所以，我們常常會有：\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e　　明知道要工作卻經常偷懶；明明換工作比較好，卻常無法下定決心\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e　　一場電影不好看，卻因為不想浪費票錢，還是忍耐看完\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e　　投資股票時，聽到不利的投資資訊時，只聽自己想聽的，導致賠錢\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e　　常常買了東西後，之後又放著不使用……\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e　　為什麼股票下跌，卻不願停損，一直買進攤平？\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e　　會有這樣的行為，那是因為人類有「動物腦」和「人類腦」的機制。\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e　　◤你我的行為，受動物腦與人類腦的宰制，\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e　　做出成功選擇的人，是管好自己大腦的人！◢\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e　　本書從「動物腦」與「人類腦」的兩個系統，\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e　　解析人類大腦的運作機制，\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e　　並透過已有多位經濟學大神投入研究的行為經濟學裡，以心理學的觀點為我們解釋人類的行為背後的動機與緣由。\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e　　●想要人們自動自發地改變行為？例如，希望顧客結帳時自動保持社交距離，怎麼做？\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e　　→利用輕推理論，以非強制的手法引導人們做出符合期待的舉動。\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e　　●店家推出的折扣50％和買一送一優惠，聽起來一樣，但實際上感受卻不一樣\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e　　→改變說法即能改變情緒，巧妙運用人類參考基準點的框架效應。\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e　　●為什麼中大獎或得到年終獎金時，我們會比較捨得花錢？\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e　　→這是因為我們心中所設定的心理帳戶緣故。許多人會自行在心中大略設定各項支出的上限金額，然後在這個範圍內使用金錢，也就是所謂的心理帳戶。\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e　　透過本書，以漫畫與圖解深入淺出的文字，說明日常生活中常見的各種行為經濟學理論。諸如：\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e　　執著於已花費成本──沉沒成本的詛咒、只參考對自我有利的資訊──確認偏誤和樂觀偏誤、多數人選擇的一定是對的嗎？──從眾效應……\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e　　這些行為經濟學理論廣泛地應用在商業和行銷領域，也用來當做政策推行的工具。當你懂得更多，更能掌握大腦運作的機制，理解人類有時不經大腦，直覺反應的機制和對策，你也能開始懂得利用人類腦與動物腦，做出聰明好選擇。\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e \u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mod_b type02_m057 clearfix\"\u003e\n\u003cstrong\u003e作者\u003cbr\u003e\u003cbr\u003e\u003c\/strong\u003e\n\u003cdiv\u003e\n\u003cstrong\u003e漫畫：星井博文（Hirobumi HOSHII）\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e　　漫畫原作者兼漫畫家。2006年以《Young Jump周刊》出道，擔任多本青年誌、網絡漫畫和商業漫畫的原作，累積發行量超過140萬本。代表作包括《看漫畫輕鬆理解九成的表達方式》（鑽石社）等。\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e漫畫：松尾陽子（Matsuo Yoko）\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e　　漫畫家。擅長領域為廣告漫畫和商業漫畫。代表作有《看漫畫讀懂如何提高企業業績》。\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e監修者\u003cbr\u003e\u003cbr\u003e川西諭（Kawanishi Satoshi）\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e　　為上智大學經濟系博士、教授。於東京大學研究所經濟學系畢業後，從1998年起在上智大學經濟系任教。主要研究領域為運用賽局理論（Game Theory）和行為經濟學分析社會經濟現象，像探討經濟波動、金融危機、環境問題、少子高齡化以及地方發展等各種問題。目前正多角化分析地方和企業內的人際關係對經濟活動的影響，並研究探討有什麼方式能實踐理想的人際關係。主要著作有《賽局理論的思考方式》（角川\/中經出版）、《經濟學中的微積分入門》（新世社）、《圖解行為經濟學》（秀和系統）、《金融的本質》（合著，有斐閣）、《看漫畫輕鬆理解博弈理論》（日本能率協會管理中心）等。\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e譯者\u003cbr\u003e\u003cbr\u003e陳維玉\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e　　東吳大學中文系畢業，大阪市立大學文學研究科碩士。兼職日文書籍翻譯及日本旅遊書寫作\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"新樂園","offers":[{"title":"平裝書 Paperback","offer_id":45670119866595,"sku":"L3N-DTRBRTW-9786269884438","price":106.0,"currency_code":"HKD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1778\/4925\/files\/pic_1728027301_96746_1.jpg?v=1734804692"},{"product_id":"the-economics-book-9780241656839","title":"The Economics Book","description":"By: DK   | Series: DK Big Ideas \u003chr\u003e\u003cp\u003e\u003cb\u003eWhat happens in a recession? How does money work? Why do we pay tax? \u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eExplaining the key milestones in the field of economics in a clear and simple way, \u003ci\u003eThe Economics Book\u003c\/i\u003e answers these questions and more besides, and is the perfect introduction to the subject. Untangling knotty theories and shedding light on abstract concepts, entries unpack each complex idea with a combination of easy-to-follow explanations, innovative graphics, and intriguing quotes.\u003cbr\u003e\u003cbr\u003eDiscover centuries of economic thought, from the earliest development of private property to the cutting-edge development of modern game theory, and from the \"Tragedy of the Commons\" to the revolutionary economics of online social networks. And explore the \"big ideas\" behind the numerous different economic theories and policies used around the world and throughout history.\u003cbr\u003e\u003cbr\u003eFully revised and updated with eight brand-new pages of content, \u003ci\u003eThe Economics Book\u003c\/i\u003e is a truly accessible and comprehensive route into a fascinating subject.\u003c\/p\u003e","brand":"DK","offers":[{"title":"GB - Hardback","offer_id":45730439069923,"sku":"DTRDKUK-9780241656839","price":180.0,"currency_code":"HKD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1778\/4925\/files\/getimage_3e43b031-7e29-4303-a4f8-ce158853f5ac.webp?v=1738071295"},{"product_id":"2023-3","title":"巴菲特寫給股東的信〔2023全新增修版〕","description":"\u003cp\u003e作者: 華倫．巴菲特\u003cspan style=\"color: #444444;\" data-mce-style=\"color: #444444;\"\u003e \/ 勞倫斯．康寧漢  |  譯者: 許瑞宋\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"hr\"\u003e\n\u003chr color=\"grey\" style=\"margin-top: 0em;\" data-mce-style=\"margin-top: 0em;\"\u003e\n\u003cdiv class=\"mod_b type02_m057 clearfix\"\u003e\n\u003cdiv class=\"bd\"\u003e\n\u003cdiv class=\"content\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv class=\"mod_b type02_m057 clearfix\"\u003e\n\u003cdiv class=\"bd\"\u003e\n\u003cdiv class=\"content\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv class=\"mod_b type02_m057 clearfix\"\u003e\n\u003cdiv class=\"bd\"\u003e\n\u003cdiv class=\"content\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv class=\"mod_b type02_m057 clearfix\"\u003e\n\u003cdiv class=\"bd\"\u003e\n\u003cdiv class=\"content\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cstrong\u003e★巴菲特唯一親筆撰述★\u003cbr\u003e★2023全新增修版，增幅達4萬多字★\u003cbr\u003e\u003cbr\u003e巴菲特90歲的重要里程碑，\u003cbr\u003e完整呈現企業治理與價值投資理念的世紀經典！\u003cbr\u003e\u003cbr\u003e──全球熱銷30年，至今已翻譯為十幾國語言──\u003c\/strong\u003e\u003c\/div\u003e\n\u003cbr\u003e\u003cspan\u003e　　《巴菲特寫給股東的信》────\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e　　這是巴菲特最常替人簽名、也是他最喜歡的一本書！\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e　　★「康寧漢很好地彙整了我們的理念。如果我要選一本書來讀，我會選這一本。」——華倫．巴菲特Warren Buffett\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e　　★「非常實用。」——查理．蒙格Charlie Munger\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e　　《巴菲特寫給股東的信》是巴菲特親筆撰述唯一著作，也是當前最完整收錄巴菲特致波克夏股東信的一本書。此次「2023全新增修版」，譯自原著最新版（第八版），較前兩版之增幅達四萬多字，所探討之面向也因而擴充，從舊版的九篇增加至十個篇章：\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e　　（1）治理與管理\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e　　（2）投資\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e　　（3）普通股\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e　　（4）另類投資工具\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e　　（5）企業收購\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e　　（6）估值\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e　　（7）會計\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e　　（8）賦稅\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e　　（9）美國歷史\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e　　（10）尾聲\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e　　本書完整收錄「波克夏五十週年回顧與展望」，比爾．蓋茲稱之為「巴菲特寫得最好、也最重要的一封股東信」。此外，康寧漢教授修訂本書期間，適逢巴菲特90歲的重要里程碑，因此書中也特別新增了極具重要性的內容：\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e　　．前方的路：巴菲特在遺囑中獨厚波克夏股票，因為他對波克夏董事的判斷力和忠誠度有信心，確信波克夏的股票是安全且報酬不錯的投資。\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e　　．美國奇蹟：創新、生產力、創業精神和充裕的資本，將確保美國企業未來會更值錢，一籃子的美國股票也是。\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e　　．股東素質：長期個人股東是巴菲特和蒙格持續尋找的「合夥人」，也是他們在波克夏做決策時始終重視的人。\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e　　．保留盈餘：巴菲特幾乎不派發股息，而是致力善用保留的盈餘。波克夏的盈餘正有力地產生作用，創造更多額外價值。\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e　　本書彙集了巴菲特數十年來以獨特筆觸撰寫的致股東信，呈現他永恆而卓越的管理和投資理念。事實證明，這些原則是禁得起時間考驗的。投資人須專注於基本面分析、保持耐心，並運用常識發揮良好的判斷力。在本書中，此類忠告都緊扣著具體的行事原則，巴菲特本人便是靠著實踐這些原則而大獲成功。\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e　　本書面世至今已三十多年，精確且有系統地闡述巴菲特對投資及企業經營的觀點，是研讀巴菲特理念的最佳讀物。多年來廣受讀者歡迎的程度，甚至超越巴菲特本人的傳記，成了巴菲特最常替人簽名的一本書，而他也說過這是他最喜歡的書。《巴菲特寫給股東的信》是每一位投資人及想了解巴菲特的讀者，此生不可錯過的重要著作。\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e作者\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e華倫．巴菲特（Warren E. Buffett）\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e　　全球知名投資大師、波克夏哈薩威控股公司董事長暨執行長。\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e勞倫斯．康寧漢（Lawrence A. Cunningham）\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e　　喬治華盛頓大學法學院研究教授、價值投資和企業治理方面頗具影響力的思想領袖。自1996年起編選出版《巴菲特寫給股東的信》（該書至今已翻譯為十幾國語言）。著有二十多本知名著作，包括《親愛的股東：巴菲特、貝佐斯與20位高績效執行長的經營智慧》、《信任邊際：巴菲特經營波克夏的獲利模式》。文章見諸大學期刊如《哥倫比亞法學評論》（Columbia Law Review），業界期刊如《董事與理事會》（Directors \u0026amp; Boards），以及主流媒體如《紐約時報》、《華爾街日報》等。位居亞馬遜書店商業和投資類前百大作家之列。\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e譯者\u003cbr\u003e\u003cbr\u003e許瑞宋\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e　　香港科技大學會計系畢業，曾任路透中文新聞部編譯、培訓編輯和責任編輯，亦曾從事審計與證券研究工作。2011年獲第一屆林語堂文學翻譯獎。譯有《反資本主義編年紀事》、《絕望死與資本主義的未來》和《艱困時代的經濟學思考》等數十本書。\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"時報","offers":[{"title":"平裝書 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蔡昭儀\u003cbr\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cstrong\u003e日本NO.1商業漫畫】\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cstrong\u003e用漫畫解讀商業世界的博弈法則\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cstrong\u003e一看就懂，一學就會！\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cstrong\u003e人生即賽局！\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cstrong\u003e只要活用賽局理論的精髓，\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cstrong\u003e你隨時都能有更好的選擇、更大的贏面\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003cdiv\u003e　　★ 本書以最易理解的漫畫形式，完整重現賽局理論的Know-How\u003c\/div\u003e\n\u003cdiv\u003e　　★ 俯瞰思考、洞悉本質、預測推估──人生不難，弄懂賽局就好！\u003c\/div\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003cdiv\u003e\u003cstrong\u003e　　＼ 遇事不擲筊，找到最佳解 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窮途末路的困境，不妨加入賽局外的新玩家、新選項。\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003e作者\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cstrong\u003e川西諭\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003cdiv\u003e　　1971年生。現為上智大學經濟學部教授。\u003cbr\u003e \u003c\/div\u003e\n\u003cdiv\u003e　　曾在東京大學大學院經濟學研究科任職，經濟學博士，主要研究領域為理論經濟學和金融論。他活用賽局理論作為分析工具，專門研究經濟及金融市場變動的相關理論，注意經濟主體間發生的「爾虞我詐」。\u003cbr\u003e \u003c\/div\u003e\n\u003cdiv\u003e　　目前最專注的是從賽局理論、情報經濟學理論，清楚解釋傳統經濟理論無法說明的「現實經濟動態」構造。著有：《所有問題，都是一場賽局》。\u003c\/div\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003cdiv\u003e\u003cstrong\u003e譯者\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003cdiv\u003e\u003cstrong\u003e蔡昭儀\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003cdiv\u003e　　自由譯者，日本國立東京學藝大學教育學碩士。\u003cbr\u003e \u003c\/div\u003e\n\u003cdiv\u003e　　譯作包括：《停止怒氣內耗》、《人生的真義》、《超強習慣養成，輕而易舉創造人生複利效應》、《名畫的構造》、《漫畫 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強力推薦\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003cdiv\u003e\u003cstrong\u003e　　超簡單故事，帶你看懂市場最重要的事\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003e　　股市，何以成為史上最大的財富製造機？本書透過一杯咖啡的簡單故事，從股市的基本原理切入，帶領讀者循序漸進打好投資基礎。\u003c\/div\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003cdiv\u003e　　無論是時有所聞的財經術語、常被曲解的概念，又或是「檯面上」的投資迷思，國民金融導師費羅迪都將用這本最詳實的「股市使用手冊」一一釐清。你會發現，所謂的「投資」其實非常簡單——帶上正確的認知，立刻開始即可！\u003c\/div\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003cdiv\u003e\u003cstrong\u003e　　大部分投資問題，都能在這裡找到解答——\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cstrong\u003e　　廣納投資人「希望自己開始投資前就能擁有」的清晰觀念\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cstrong\u003e　　\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cstrong\u003e　　破除多數市場迷思，掌握圈內人相見恨晚的思維\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cstrong\u003e　　投資有賺有賠，懂這些就不虧：\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003e　　● 股價是誰決定的？投資人為何會陷入瘋狂？\u003c\/div\u003e\n\u003cdiv\u003e　　● 買低賣高就好？解讀投資賺錢的真正原理\u003c\/div\u003e\n\u003cdiv\u003e　　● 市場上最重要的指標、工具有哪些？\u003c\/div\u003e\n\u003cdiv\u003e　　● 投資法五花八門，如何選擇最適合自己的？\u003c\/div\u003e\n\u003cdiv\u003e　　● 企業價值誰說了算？加減乘除就可以算出來\u003c\/div\u003e\n\u003cdiv\u003e　　● 投資的「大錯」是什麼，又該如何避免？\u003c\/div\u003e\n\u003cdiv\u003e　　● 複利效應很簡單，但為何財務自由的人這麼少？\u003c\/div\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003cdiv\u003e　　「為什麼股市會上漲？」\u003c\/div\u003e\n\u003cdiv\u003e　　「要是不知道這個問題的答案，你就無法信心滿滿地投資。\u003c\/div\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003cdiv\u003e　　如果你不了解為什麼股市會上漲，就不會知道為什麼股市有時會崩盤，又為什麼總是會反彈。這個缺少的答案，就是你手上這本書存在的原因。」──國民金融導師 布萊恩．費羅迪\u003c\/div\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003cdiv\u003e　　更多讓你改觀的精實知識，就在本書……\u003c\/div\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003e作者\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cstrong\u003e布萊恩．費羅迪 Brian Feroldi\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003cdiv\u003e　　美國投資圈最受推崇的致富教練。\u003c\/div\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003cdiv\u003e　　布萊恩秉持著追根究柢的精神，在極短時間內，從散戶上班族進化成穩定獲利的投資家，成為擁有數十萬粉絲的金融導師，並將自身知識傳授給許多仍在股海中飄搖的投資人。\u003c\/div\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003cdiv\u003e　　他是投顧公司Motley Fool的專欄作家，寫過數千篇關於股票、投資和個人理財的文章，散見於《企業》雜誌、CNN、納斯達克網站、Yahoo財經等國際媒體。他將自己相見很晚的投資知識寫成《股票是在漲什麼？》，上市後廣獲各界好評。\u003c\/div\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003cdiv\u003e　　\u003c\/div\u003e\n\u003cdiv\u003e\u003cstrong\u003e譯者\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003cdiv\u003e\u003cstrong\u003e黃意雯\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003cdiv\u003e　　譯有《地下紐約》、《菜鳥新移民》、《瘋人院臥底十日紀》、《想太多是會爆炸的》，以及《我需要你的愛 更需要找到自己》等書。\u003c\/div\u003e\n\u003c\/div\u003e","brand":"一起來","offers":[{"title":"平裝書 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But it was not all plain sailing - Buffett made mistakes along the way - and Arnold shows how Buffett learned through success and failure how to select companies worth backing. 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The first type drains intelligence, energy, and capability from the people around them and always needs to be the smartest person in the room. These are the idea killers, the energy sappers, the diminishers of talent and commitment. On the other side of the spectrum are leaders who use their intelligence to amplify the smarts and capabilities of the people around them. When these leaders walk into a room, light bulbs go off over people’s heads; ideas flow and problems get solved. These are the leaders who inspire employees to stretch themselves to deliver results that surpass expectations. These are the Multipliers. And the world needs more of them, especially now when leaders are expected to do more with less. \u003c\/p\u003e\u003cp\u003eIn this engaging and highly practical book, leadership expert Liz Wiseman explores these two leadership styles, persuasively showing how Multipliers can have a resoundingly positive and profitable effect on organizations—getting more done with fewer resources, developing and attracting talent, and cultivating new ideas and energy to drive organizational change and innovation. \u003c\/p\u003e\u003cp\u003eIn analyzing data from more than 150 leaders, Wiseman has identified five disciplines that distinguish Multipliers from Diminishers. These five disciplines are not based on innate talent; indeed, they are skills and practices that everyone can learn to use—even lifelong and recalcitrant Diminishers. Lively, real-world case studies and practical tips and techniques bring to life each of these principles, showing you how to become a Multiplier too, whether you are a new or an experienced manager. This revered classic has been updated with new examples of Multipliers, as well as two new chapters one on accidental Diminishers, and one on how to deal with Diminishers.\u003c\/p\u003e\u003cp\u003eJust imagine what you could accomplish if you could harness all the energy and intelligence around you. \u003cem\u003eMultipliers\u003c\/em\u003e will show you how.\u003c\/p\u003e","brand":"Harper Business","offers":[{"title":"US - Paperback \/ softback","offer_id":46415316943075,"sku":"DTRHCUS-9780062699176","price":99.0,"currency_code":"HKD","in_stock":true},{"title":"US - Hardback","offer_id":47215255027939,"sku":"DTRHCUS-9780062663078","price":202.0,"currency_code":"HKD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1778\/4925\/files\/9780062699176.jpg?v=1748767415"},{"product_id":"9780593949245","title":"1929","description":"By: Andrew Ross Sorkin     \u003chr\u003e\u003cp\u003e\u003cb\u003eA #1 INTERNATIONAL BESTSELLER\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003cb\u003eONE OF BARACK OBAMA'S FAVOURITE BOOKS OF 2025\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eNAMED A BEST BOOK OF 2025 IN THE \u003ci\u003eFinancial Times\u003c\/i\u003e, \u003ci\u003eEconomist\u003c\/i\u003e, \u003ci\u003eNew Statesman\u003c\/i\u003e, \u003ci\u003eBloomberg\u003c\/i\u003e, \u003ci\u003eTIME\u003c\/i\u003e, \u003ci\u003eWashington Post \u003c\/i\u003eand \u003ci\u003eThe New York Times\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003e'Superb... brings the great drama to life' Martin Wolf, \u003ci\u003eFinancial Times\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003eA spellbinding narrative of the most infamous stock market crash in history one with ripple effects that still shape our society today\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003eIn 1929, the world watched in shock as the unstoppable Wall Street bull market went into a freefall, wiping out fortunes and igniting a depression that would reshape a generation. But behind the flashing ticker tapes and panicked traders, another drama unfolded—one of visionaries and fraudsters, titans and dreamers, euphoria and ruin.\u003cbr\u003e\u003cbr\u003eWith unparalleled access to historical records and newly uncovered documents, New York Times bestselling author Andrew Ross Sorkin takes readers inside the chaos of the crash, behind the scenes of a raging battle between Wall Street and Washington and the larger-than-life characters whose ambition and naivety in an endless boom led to wreckage. The dizzying highs and brutal lows of this era eerily mirror today’s world—where markets soar, political tensions mount, and the fight over financial influence plays out once again.\u003cbr\u003e\u003cbr\u003eThis is not just a story about money. 1929 is a tale of power, psychology, and the seductive illusion that “this time is different.” It’s about disregarded alarm bells, financiers who fell from grace, and skeptics who saw the crash coming—only to be dismissed until it was too late.\u003cbr\u003e\u003cbr\u003eHailed as a landmark book, Too Big to Fail reimagined how financial crises are told. Now, with 1929, Sorkin delivers an immersive, electrifying account of the most pivotal market collapse of all time—with lessons that remain as urgent as ever. More than just a history, 1929 is a crucial blueprint for understanding the cycles of speculation, the forces that drive financial upheaval, and the warning signs we ignore at our peril.\u003cbr\u003e\u003cbr\u003e*The Atlantic Monthly\u003c\/p\u003e","brand":"Random House Large Print","offers":[{"title":"US - Hardback","offer_id":46787592716515,"sku":"DTRPRUS-9780593296967","price":198.0,"currency_code":"HKD","in_stock":true},{"title":"US - Paperback \/ softback","offer_id":46761035858147,"sku":"DTRPRUS-9780593949245","price":237.0,"currency_code":"HKD","in_stock":true},{"title":"GB - Hardback","offer_id":48886015262947,"sku":"DTRPRUK-9780241479414","price":277.0,"currency_code":"HKD","in_stock":false},{"title":"GB - Paperback \/ softback","offer_id":48898080309475,"sku":"DTRPRUK-9780141994970","price":120.0,"currency_code":"HKD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1778\/4925\/files\/9780593949245.jpg?v=1751559595"},{"product_id":"9781399408622","title":"How to Think Like an Economist","description":"By: Robbie Mochrie   | Series: How To Think \u003chr\u003e\u003cp\u003e\u003cb\u003eThis book will leave the reader not just smarter – but wiser. -- Professor Erik Angner, Stockholm University, author of \u003ci\u003eHow Economics Can Save the World\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eWe live in the economy – and we are part of it. 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Author, Tom Hougaard, is the winner of multiple trading competitions and on one occasion traded the equivalent of $30,000 into more than $1.3 million over the course of a year.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eWhile the average retail trader risks $10 per point in the underlying asset, Tom Hougaard frequently risks up to $3,500 per point. This risk exposure requires a mindset that is out of the ordinary.\u003cbr\u003e\u003cbr\u003eNormal thinking leads to normal results. For exceptional results, traders must think differently.\u003cbr\u003eThis book will guide and inspire you in ways no other trading book has. It is not about strategies and money management. It is about mind management. Tom Hougaard provides a unique and refreshingly personal account of how an ordinary trader elevated his game to incredible heights by focusing as much on his mental approach as on his technical analysis.\u003cbr\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eBest Loser Wins \u003c\/i\u003e\u003c\/b\u003eexplains how you, by thinking differently when you are trading, can elevate your game from mediocre and sporadic, to excellent and consistent. No amount of technical analysis will ever do that for you.\u003cbr\u003e\u003cbr\u003eTom Hougaard says, “People don’t fail because they don’t know enough about technical analysis. They fail because they don’t understand what the markets are doing to their minds.” \u003cbr\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eBest Loser Wins\u003c\/i\u003e\u003c\/b\u003e is an antidote to conventional and flawed thinking in trading, and a blueprint for a new belief system for both professional and retail traders who want to elevate their results to levels they never dreamed they could reach.\u003c\/p\u003e","brand":"Harriman House","offers":[{"title":"US - Paperback \/ softback","offer_id":46873302630627,"sku":"DTRPMUK-9780857198228","price":211.0,"currency_code":"HKD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1778\/4925\/files\/getimage_07abc022-8b22-47d4-98f9-10dec7398d0c.jpg?v=1752571859"},{"product_id":"9780358567097","title":"Die With Zero","description":"By: Bill Perkins     \u003chr\u003e\u003cstrong\u003eA common-sense guide to living rich . . . instead of dying rich\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e Imagine if by the time you died, you did everything you were told to. You worked hard, saved your money, and looked forward to financial freedom when you retired.\u003cbr\u003e  \u003cbr\u003e The only thing you wasted along the way was . . . \u003cem\u003eyour life.\u003c\/em\u003e\u003cbr\u003e  \u003cbr\u003e\u003cem\u003eDie with Zero\u003c\/em\u003e presents a startling new and provocative philosophy as well as practical guide on how to get the most out of your money—\u003cem\u003eand\u003c\/em\u003e out of your life. It’s intended for those who place lifelong memorable experiences far ahead of simply making and accumulating money for one’s so-called “golden years.”\u003cbr\u003e  \u003cbr\u003e In short, Bill Perkins wants to rescue you from over-saving and under-living. Regardless of your age, \u003cem\u003eDie with Zero\u003c\/em\u003e will teach you Perkins’s plan for optimizing your life, stage by stage, so you’re fully engaged and enjoying what you’ve worked and saved for.\u003cbr\u003e  \u003cbr\u003e You’ll discover how to maximize your lifetime memorable moments with “time-bucketing,” how to convert your earnings into priceless memories by following your “net worth curve,” and how to navigate decisions about whether to invest in, or delay, a meaningful adventure with your “fulfillment curve” and “personal interest rate.”\u003cbr\u003e  \u003cbr\u003e Using his own life experiences as well as the inspiring stories and cautionary tales of others—and drawing on eye-opening insights about time, money, and happiness from psychological science and behavioral finance—Perkins makes a timely, convincing, and contrarian case for living large.","brand":"Mariner Books","offers":[{"title":"US - Paperback \/ softback","offer_id":46875657044195,"sku":"DTRHCUS-9780358567097","price":124.0,"currency_code":"HKD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1778\/4925\/files\/9780358567097.jpg?v=1752642278"},{"product_id":"product-3317","title":"金錢的祕密 （青少年版）： 打造小富翁的致富練習","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003e作者: 誓珍\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e \u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e | \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e 繪者: 姜仁晟  \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e| \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e 譯者: 蔡佩君\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"hr\"\u003e\u003chr style=\"margin-top: 0em;\" color=\"grey\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"hr\"\u003e\n\u003cdiv class=\"row\" data-v-65dde3b5=\"\"\u003e\n\u003cdiv class=\"col-12 section-title mb-lg-3 mt-lg-3 mt-2 pl-0\" data-v-65dde3b5=\"\"\u003e\n\u003cmeta charset=\"UTF-8\"\u003e\n\u003cdiv\u003e\n\u003cmeta charset=\"UTF-8\"\u003e\n\u003cdiv\u003e\n\u003cmeta charset=\"UTF-8\"\u003e\n\u003cdiv\u003e\n\u003cmeta charset=\"UTF-8\"\u003e\n\u003cdiv\u003e\n\u003cmeta charset=\"UTF-8\"\u003e\n\u003cdiv\u003e\n\u003cmeta charset=\"UTF-8\"\u003e\n\u003cdiv\u003e\n\u003cmeta charset=\"UTF-8\"\u003e\n\u003cdiv\u003e\n\u003cmeta charset=\"UTF-8\"\u003e\n\u003cdiv\u003e\n\u003cmeta charset=\"UTF-8\"\u003e\n\u003cdiv class=\"mod_b type02_m057 clearfix\"\u003e\n\u003cdiv class=\"bd\"\u003e\n\u003cdiv class=\"content\"\u003e\n\u003cmeta charset=\"UTF-8\"\u003e\n\u003cdiv\u003e\n\u003cmeta charset=\"UTF-8\"\u003e\n\u003cdiv\u003e\n\u003cmeta charset=\"UTF-8\"\u003e\n\u003cdiv\u003e\n\u003cmeta charset=\"UTF-8\"\u003e\n\u003cdiv\u003e\n\u003cmeta charset=\"UTF-8\"\u003e\n\u003cdiv\u003e\n\u003cmeta charset=\"UTF-8\"\u003e\n\u003cdiv\u003e\n\u003cmeta charset=\"UTF-8\"\u003e\n\u003cdiv class=\"mod_b type02_m057 clearfix\"\u003e\n\u003cdiv class=\"bd\"\u003e\n\u003cdiv class=\"content\"\u003e\n\u003cmeta charset=\"UTF-8\"\u003e\n\u003cdiv class=\"mod_b type02_m057 clearfix\"\u003e\n\u003cdiv class=\"bd\"\u003e\n\u003cdiv class=\"content\"\u003e\n\u003cmeta charset=\"UTF-8\"\u003e\n\u003cdiv class=\"mod_b type02_m057 clearfix\"\u003e\n\u003cdiv class=\"bd\"\u003e\n\u003cdiv class=\"mod_b type02_m057 clearfix\"\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cspan\u003e       比考高分更重要的事，\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e　　從小開始的致富練習，這是你送給孩子最棒的禮物！\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e　　韓國兒童教育文化研究院「優秀書籍」\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e　　★Yes24網路書店讀者9.9超高分推薦\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e　　《金錢的祕密》\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003e　　2021、2022、2023、2024連續4年創下銷售佳績\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e　　邁向400刷，日本、台灣、泰國、中國、越南等5國出版的超級暢銷書\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e　　現在推出青少年版，要來培養小小巴菲特！\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e　　●再多的零用錢，不如陪孩子做一次真正的金錢練習！\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003e　　好好花錢 ╳ 好好存錢 ╳ 好好增值\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e　　★你知道有錢人和窮人的差別在哪嗎？\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003e　　窮人被金錢限制選擇，有錢人則是善用系統創造選擇權。\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e　　積累財富，不只是關注投資和賺錢，而是你是否懂得打造一套能讓錢持續流動、成長、傳承的系統。\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e　　為什麼你只會教孩子記帳，卻教不出富人思維？\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e　　現在開始，練習有錢人會教給孩子的財富傳承心法：讓錢留下來，並且讓錢長大。\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e　　◆現在就培養孩子影響一生的金錢管理力\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003e　　「經濟教育、金融教育不是一種選擇，而是已經成為了必須。這本書對青少年而言，是很好的跳板，能讓他們在長大以前，學會如何對金錢做出正確的判斷。」——現任高中教師\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e　　我們都希望孩子未來過得比我們好。從小就學會財富的語言，熟悉金融運作的世界，好好存錢、好好花錢、好好增值，讓他在未來累積財富的路途中，有套實用的金錢思維地圖，讓這趟致富之旅走得順利、走得更遠、打開財富之門。\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003cdiv class=\"bd\"\u003e\n\u003cdiv class=\"content\"\u003e\n\u003cdiv\u003e\u003cstrong\u003e作者\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"mod_b type02_m057 clearfix\"\u003e\n\u003cdiv class=\"bd\"\u003e\n\u003cdiv class=\"content\"\u003e\n\u003cstrong\u003e誓珍\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e　　現任Snowfox Books的代表。他的職業生涯涵蓋了編輯、校對、策劃、市場行銷和管理等多個領域。他獨立策劃了約250種國內圖書，其中50種圖書的銷量在5萬至100萬冊之間，成為超級暢銷書。誓珍專注於政治、經濟、社會以及名人書籍的策劃已有十多年時間，目前專注於出版自我提升、散文、經濟管理、人文和哲學類圖書。誓珍的代表作品包括銷量突破400萬冊的經濟管理書籍《金錢的秘密》和《粉紅企鵝》，銷量達60萬冊的散文《某一天》，以及銷量超過20萬冊的自我提升書籍《設計視角》、《快速失敗》和《千次成功的小行動力》，還有人文冥想類的《當你的生活需要冥想時》和《死亡禮儀》等多部作品。誓珍還是《尋找生活目的的45種方式》這本全球首本登記有ChatGPT為作者的書的人類策劃者。目前，他正在策劃並獨立編寫《世紀之書20選：千年智慧系列》\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e繪者\u003cbr\u003e\u003cbr\u003e姜仁晟\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e　　《金錢的祕密》（青少年版）和《金錢的祕密》（兒童版）的插畫師。\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e譯者\u003cbr\u003e\u003cbr\u003e蔡佩君\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e　　英國伯明翰大學（University of Birmingham）國際商務系，中國文化大學韓文系，曾赴韓國漢陽大學及培材大學交換學生。\u003cbr\u003e\u003cbr\u003e　　曾於遊戲公司擔任韓文翻譯專員，從大學期間就開始兼職口譯、筆譯等翻譯相關工作。書籍翻譯作品有《一人開公司快學速會的財報會計課》、《有窮爸爸，你也能變富兒子》、《童話裡隱藏的世界史》、《隨身一冊！秒懂日文菜單》、《什麼時候，你才要過自己的人生？》、《不想成為滄桑前輩，你一定要懂的36件事》等。\u003cbr\u003e\u003cbr\u003e　　相信每本書都有其靈魂使命，譯者則扮演著傳遞者的角色。喜歡文字看似平實，卻充滿力量的特性，享受指尖在鍵盤飛舞，將文字逐一交織成一本書的過程。\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mod_b type02_m057 clearfix\"\u003e\n\u003ca name=\"CategoryP00a400020009\"\u003e\u003c\/a\u003e \u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"新樂園","offers":[{"title":"平裝書 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華文世界最值得收藏的權威譯本！\u003cbr\u003e\u003cbr\u003e　　這本誕生於1776年的經典巨著，\u003cbr\u003e　　啟發了《二十一世紀資本論》的誕生，\u003cbr\u003e　　不只是經濟思想的起點，\u003cbr\u003e　　更是一部洞察人性、揭露國家與市場互動關係的深刻著作！\u003cbr\u003e\u003cbr\u003e　　川普可能沒讀過《國富論》，但如今全世界都該讀一讀了！\u003cbr\u003e　　亞當．史密斯早在250年前就教會我們，貿易不是零和遊戲。\u003cbr\u003e　　──經濟學家詹姆斯．普萊斯（James Price）\u003cbr\u003e\u003cbr\u003e　　這個時代，我們比任何時候都需要讀亞當．史密斯的《國富論》！\u003cbr\u003e\u003cbr\u003e　　無論你是學生、一般公民、創業者、政策制定者，或是對這個世界感到迷惘的旁觀者，\u003cbr\u003e　　現在，正是時候重新打開《國富論》，\u003cbr\u003e　　唯有理解經濟思想的起源，我們才能更清晰地看見未來。\u003cbr\u003e\u003cbr\u003e　　國家的富強，從來不是靠築牆設限、以關稅懲罰外人，而是仰賴自由交換、分工合作與互利貿易的力量。《國富論》讓我們認清：市場不是零和遊戲，而是一場眾人共贏的創造過程。\u003cbr\u003e\u003cbr\u003e　　即使是現今龐大複雜的社會，其運作方式仍依循《國富論》所提出的原則。身陷貧富日益不均，充滿財政與貨幣幻覺的經濟變局裡，這部真正透析經濟本質的不朽經典，冷靜、理性地提出了能看清長遠大局的觀點，教會我們抵抗短視近利的政策誘惑，理解自由貿易與個人選擇的真正價值，也提醒我們：真正的經濟繁榮，來自開放與信任，而非恐懼與封鎖。\u003cbr\u003e\u003cbr\u003e　　本套書由「全台灣的經濟學老師」張清溪教授導讀，譯文兼顧專業度與原作風格，詳實呈現亞當．史密斯原著特點，為華文世界最完整、最詳盡中文版。\u003cbr\u003e\u003cbr\u003e　　「下冊」收錄國富論〈卷四〉至〈卷五〉\u003cbr\u003e　　● 為什麼政府不該對出口提供獎勵、對進口設限？\u003cbr\u003e　　● 重商主義的癥結是什麼？\u003cbr\u003e　　● 何謂亞當．史密斯的稅收四原則？\u003cbr\u003e　　● 如何讓人民能夠為自己提供充裕的收入或生活物資？\u003cbr\u003e　　● 如何讓國家有充裕的收入支應各項公共服務？\u003cbr\u003e　　● 要怎麼做到讓資源有效分配、實現真正的正義與公平？\u003cbr\u003e \u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cstrong\u003e作者\u003cbr\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e亞當．史密斯（Adam Smith，1723－1790）\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e　　蘇格蘭哲學家與經濟學家，現代經濟學奠基者之一。史密斯早年就讀於格拉斯哥大學，隨後赴牛津大學深造，曾任格拉斯哥大學道德哲學教授。他在1759年出版《道德情操論》，探討人性、道德與社會秩序問題，奠定其學術聲望。\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e　　1776年，史密斯發表最具影響力的著作《國富論》（《國民財富的性質和原因的研究》）。該書首創系統性的經濟分析，闡述市場如何透過「看不見的手」自然調節，促進整體繁榮，並為自由貿易與市場經濟提供理論依據。史密斯也批判當時流行的重商主義，強調分工與專業化的重要性。\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e　　《國富論》出版後迅速成為經濟學經典，深刻影響近代資本主義與現代經濟政策。至今，其思想仍是各國推動自由市場改革的重要基礎，奠定史密斯作為經濟學史上最重要思想家的地位。\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e譯者\u003cbr\u003e\u003cbr\u003e謝宗林\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e　　美國聖路易華盛頓大學經濟研究所博士候選人，經常在《經濟前瞻》、《東南亞經貿報導》等專業期刊發表論述。譯作有《國富論【權威中譯本】（上、下）》、《道德情感論》與《資本主義與自由》等。\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e審校者\u003cbr\u003e\u003cbr\u003e曲祉寧\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e　　國立台灣大學商學博士，曾任美國密西西比學院訪問教授與商學院兼任教授、澳洲MONASH大學訪問學者，現任中原大學企管系助理教授。\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e導讀者\u003cbr\u003e\u003cbr\u003e張清溪（1948－2022）\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e　　彰化縣人，曾任國立台灣大學經濟學系教授與系主任，任內推動多項改革，並成立「台灣經濟學會」，有「全台灣的經濟學老師」美譽。張與其他三位同系教授所著的《經濟學：理論與實際》是無數人的經濟學啟蒙，其對台灣經濟教育的深遠影響，至今仍為人敬仰與追念。\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"先覺","offers":[{"title":"平裝書 Paperback","offer_id":47128284627171,"sku":"L3N-DTRZDTW-9789861345475","price":158.0,"currency_code":"HKD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1778\/4925\/files\/mainCoverImage1_1495258.jpg?v=1757158334"},{"product_id":"the-happy-index-james-timpson","title":"The Happy Index (James Timpson)","description":"\u003cp\u003eAuthor: James Timpson\u003c\/p\u003e\n\u003chr color=\"grey\"\u003e\n\u003ch4\u003e\u003cspan class=\"a-text-bold\"\u003eDiscover the key to positive workplaces and better results from one of Britain's most successful leaders.\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp\u003e\u003cspan class=\"a-text-bold\"\u003e'Mr Timpson is a role model as an employer. Other businesses could learn from his approach.'\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"a-text-bold a-text-italic\"\u003eThe Guardian\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"a-text-bold\"\u003e____________________________________________________________\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"a-text-bold\"\u003eThe Happy Index: a tool designed to measure and enhance workplace satisfaction, boost morale and empower teams.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"a-text-bold\"\u003e______________________________\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eJames Timpson is renowned for leading with empathy and understanding, often by example. His acclaimed people-first approach to management empowers colleagues, putting measurable job satisfaction at the heart of corporate strategy.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"a-text-italic\"\u003eThe Happy Index\u003c\/span\u003e\u003cspan\u003e invites readers into a world where employee happiness isn't just a buzzword – it's a powerful catalyst for success that should be at the core of any successful organisation. Drawing on his decades of experience leading one of Britain’s best-loved high-street brands, Timpson shares the secrets behind his unique approach to ‘upside-down’ management. His infectious passion for people shines through every page and in the very real measures he has introduced – from days off for birthdays to free-to-use luxury holiday homes. And with a workforce comprised of at least 10 per cent ex-offenders at any one time, Timpson shows the value of an imaginative approach to hiring, with a staff retention rate to be proud of.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFrom a leader who knows what it takes to build thriving organisations, \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eThe Happy Index\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003egives companies, start-ups and leaders the tools they need to bring Timpson’s revolutionary approach to their working lives.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eJames Timpson's book 'The Happy Index' was a Sunday Times bestseller w\/c 2024-02-12.\u003c\/span\u003e\u003c\/p\u003e","brand":"Harpercollins (UK)","offers":[{"title":"UK Paperback","offer_id":47174457753827,"sku":"DTRHCUK-9780008654788","price":80.0,"currency_code":"HKD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1778\/4925\/files\/81IuoS9mA3L._SL1500.jpg?v=1762295282"},{"product_id":"ai-35","title":"職場人的生成式AI工作法：《哈佛商業評論》提升生產力、團隊創意和決策品質的35堂課","description":"\u003cp\u003e\u003cspan style=\"color: #444444;\"\u003e作者: 艾麗莎．法瑞 \/ 賈布里．羅薩尼  |  譯者: 廖月娟\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"hr\"\u003e\u003chr style=\"margin-top: 0em;\" color=\"grey\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"copy-paste-block\"\u003e\n\u003cp\u003e\u003cspan\u003e       \u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cstrong\u003e節省時間×加速創新×提升領導力\u003cbr\u003e利用生成式AI啟動全新工作模式！\u003c\/strong\u003e\u003c\/div\u003e\n\u003cbr\u003e\u003cspan\u003e　　生成式AI具備快速產出文字與圖像的能力，愈來愈多上班族用來解決問題、推動創新或策略思考。市面上生成式AI模型眾多，如ChatGPT、Gemini、Claude、Copilot……但不是每個人使用後都能產出高品質的成果。為什麼？\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e　　關鍵不在於選擇哪一個AI，而是你的使用方法與技巧。\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e　　生成式AI不只是工具，一旦掌握與它合作的祕訣，它可以是你的助理，也是你的協思夥伴。\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e　　本書從職場最常碰到的問題出發，幫助讀者將生成式AI應用到日常工作中：\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e　　◎自我升級\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003e　　生成式AI幫你把工作安排得更有條理，提升效率。它可以幫你：\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e　　✓時間管理\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e　　✓電子郵件或投影片撰稿\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e　　✓演講或面試準備\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e　　◎團隊合作\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003e　　生成式AI讓團隊維持高效生產力，並且激發創造力。它可以幫你：\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e　　✓會議管理\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e　　✓組織團隊與訂立目標\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e　　✓創意發想\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e　　◎企業管理\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003e　　生成式AI提高你決策的成功機率，發展具說服力的商業計畫。它可以幫你：\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e　　✓數據分析\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e　　✓客戶洞察\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e　　✓擬定策略\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e　　◎組織變革\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003e　　生成式AI協助組織進行轉型，成為與你一同領導變革的夥伴。它可以幫你：\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e　　✓規劃與溝通\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e　　✓克服阻力\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e　　✓加速思維轉型\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e　　書中包含實用技巧、指令範例和案例研究，讓任何人都能從今天開始學習，立刻看見改變。\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003e作者\u003cbr\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cstrong\u003e艾麗莎．法瑞（Elisa Farri）\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003cdiv\u003e　　法國巴黎哈佛商學院研究中心前研究員，現為凱捷管理（Capgemini Invent）副總裁。\u003c\/div\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003cdiv\u003e　　她被 Thinkers50 列為值得注目的管理思想家之一，專精於學術與商業產生交集的管理領域，透過前導性研究、思想領導力和學術合作，使最新的管理框架與實務結合。她常為《哈佛商業評論》（Harvard Business Review）撰文，在全球頂尖組織開發和高階主管培訓方面擁有豐富經驗。\u003c\/div\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003cdiv\u003e\u003cstrong\u003e賈布里．羅薩尼（Gabriele Rosani）\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003cdiv\u003e　　現為凱捷管理總監，文章常見於《哈佛商業評論》。十多年來，他一直在研究、設計和測試新的管理框架和工具，領域橫跨策略、創新與永續發展，將創新管理方法導入商業實務中。他是經驗豐富的顧問，為《財星》（Fortune）500大企業服務。他曾在歐洲策略創新中心工作，在那裡他發現自己對開創管理新領域的熱情。\u003c\/div\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003cstrong\u003e譯者\u003cbr\u003e\u003cbr\u003e廖月娟\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e　　美國西雅圖華盛頓大學比較文學碩士。曾獲誠品好讀報告2006年度最佳翻譯人、2007年金鼎獎最佳翻譯人獎、2008年吳大猷科普翻譯銀籤獎。譯作繁多，包括《賈伯斯傳》、《你要如何衡量你的人生？》、《旁觀者》、《謝謝你遲到了》等數十冊。\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"天下文化","offers":[{"title":"平裝書 Paperback","offer_id":47214725759203,"sku":"L3N-DTRCWTW-9786264174541","price":127.0,"currency_code":"HKD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1778\/4925\/files\/263_094836149_857_mainCoverImage1.webp?v=1759053116"},{"product_id":"9786267680971","title":"把時間變財富：韓國超狂富爸爸從負債到百億，66條金錢翻身之道","description":"\u003cp\u003e◤韓媒封神 百億投資之神的致富傳奇◢\n\u003cbr\u003e韓國48歲富爸爸對金錢認知的超狂真相！\n\u003cbr\u003e現在資產早就超過百億韓元，\n\u003cbr\u003e他大量花時間在投資上，因為時間是可以變金錢的！\n\u003cbr\u003e◾投資不是靠一次翻倍的暴利，累積一次又一次的小收益，才能真正致富。\n\u003cbr\u003e◾唯有對金錢「瘋狂」，才能「獲得」財富自由。\n\u003cbr\u003e◾珍視每一分錢，該省的小錢還是得省。\n\u003cbr\u003e●韓國YES24 ★★★★★五顆星好評推薦──\n\u003cbr\u003e●韓國投資之神告訴你有錢人都怎麼想！怎麼做！\n\u003cbr\u003e●讀者盛讚：「如果能遇見30歲的自己，我一定會把這本書送給他。」\n\u003cbr\u003e★☆★韓國富爸爸的有錢人財富思維，與你不一樣：\n\u003cbr\u003e◎致富不是靠一次100％的報酬，而是靠100個1％的回報！\n\u003cbr\u003e當投入100萬獲得1％報酬經驗累積100次後，才能擴大資金以300萬獲得1％的報酬，以此類推，不斷累積後，終將能厚實投資實力。\n\u003cbr\u003e◎投資美金從投入100萬韓元創造5000韓元的收益就可以開始。\n\u003cbr\u003e或許有人會認為投資100萬元賺5000元有什麼了不起，與其進行那種沒效率的投資，還不如投資股票更好。但如果從這裡先起步，且每次都重視「小錢」，財富自由終將到來。\n\u003cbr\u003e◎分批買進、分批賣出就能實現安全不會虧損的投資。\n\u003cbr\u003e因為不會虧損的安全投資可行，只要妥善運用就算投資大筆資金也無妨，大致上可制定兩種投資戰略。\n\u003cbr\u003e1.增加交易次數，一點一滴持續累積小利。\n\u003cbr\u003e2.當好機會來臨時，勇敢投資大筆資金賺取龐大利潤。\n\u003cbr\u003e◎勞動是成為有錢人非常重要的過程。\n\u003cbr\u003e「挖一口井，就擁有一口井」，多虧我靠勞動努力工作賺錢才能埋下投資的種子，透過投資領悟資本體制，進而明白事業本質，這一切都始於「經驗」。\n\u003cbr\u003e★☆★「你在金錢上投入的時間越多，你就越能實現自由的人生！」\n\u003cbr\u003e從18年的上班族到百億富翁的投資之神朴成賢，為金錢奮鬥的艱苦紀錄。朴成賢表示，有錢人就算不做任何事也能更有錢，歸功於這些人很早就開始對金錢瘋狂、全力以赴，在本書中他將分享：\n\u003cbr\u003e1第1章：有錢人能及早致富的方法\n\u003cbr\u003e有錢人很早就明白金錢在幸福生活中扮演的角色，並且竭盡所能成為「黏錢人」，本章將學習思考和管理金錢。\n\u003cbr\u003e1第2章：有錢人為何會把時間花在工作上\n\u003cbr\u003e雖然很多人都輕視勞動，但勞動所得才是致富來源，本章將探討這個過程及了解如何加速致富。\n\u003cbr\u003e1第3章：有錢人如何把時間變成金錢\n\u003cbr\u003e包括投資心態、投資前該制定的計畫與戰略、各種困難等。\n\u003cbr\u003e1第4章：有錢人會把有限的時間用在哪些地方以及使用時間的方法\n\u003cbr\u003e探討人際關係，講述金錢不只是能讓物質生活變豐饒的工具而已，更是連接人與人之間關係的重要媒介，及探討有錢人都在何處利用他們有限的時間。\n\u003cbr\u003e★☆★──顛覆傳統的時間與金錢新觀念──★☆★\n\u003cbr\u003e──追尋財富自由的第一步，就是珍視金錢。\n\u003cbr\u003e【連比爾蓋茲都不會錯過路邊的一張鈔票】\n\u003cbr\u003e每秒賺150美元的比爾蓋茲，如果看見路上有100美元的鈔票，他會撿起來呢？還是裝作沒看見呢？\n\u003cbr\u003e大概很多人認為比爾蓋茲不會撿路邊的錢，他們認為如果撿錢需要3秒，3秒可以賺450美元，所以撿100美元沒效率，這邏輯乍聽下還蠻有一回事。\n\u003cbr\u003e就在我們爭論「會撿」與「不會撿」時。\n\u003cbr\u003e比爾蓋茲本人回答了，他很明確的表示：「100美元可以買很多東西，所以會撿起來。」就這樣平息了爭辯。\n\u003cbr\u003e換個角度思考，有錢人就是因為即使是小錢也不錯過，因為他們連1000元都很重視，所以才會成為有錢人。\n\u003cbr\u003e◤盛讚推薦◢（依姓氏筆畫排列）\n\u003cbr\u003e「想要致富一定要靠投資，而投資的基礎在於本金，要能把時間找回來，首先要先具備把時間變成財富的能力」\n\u003cbr\u003e─Chris│FIREman的FIRE人生-Chris\n\u003cbr\u003e「花在金錢的時間越多，就越能實現財富自由」，作者在書本前言的這句話，我非常認同，趁早就意識到金錢的重要性，並提前規劃好理財計劃，讓錢來替我們工作，只要努力堅持加上時間累積，就能加快腳步迎接財富自由的美好人生。」\n\u003cbr\u003e─M i n │M i n理財生活札記版主\n\u003cbr\u003e「《把時間變財富》以作者從負債到百億資產的真實經歷，揭示有錢人的財富思維：用時間創造資產，才能邁向財富自由。」\n\u003cbr\u003e─丁彥鈞│證券分析師\n\u003cbr\u003e★☆★☆★YES24讀者五星好評★☆★☆★\n\u003cbr\u003e上班族CC：「我認為這本書的核心理念是『與其一次投入100萬，不如分100次投入1萬元！』以及『分批買進和分批賣出的投資方法』。此外，作者的投資哲學等許多內容都值得借鏡。」\n\u003cbr\u003e赤香：「作者指出，有錢人試圖建構一種『錢生錢』的體系，而不是透過 勞動 累積財富。  作者不僅簡單地傳達理財知識，也向讀者展示了有錢人如何將時間轉化為資產，從而指明了致富之路。」\n\u003cbr\u003e克里斯：「這本書並非一本簡單的時間管理書籍，而是展現了將時間轉化為資產的視野。透過這本書，我也認真思考了現在投入的時間，未來會創造什麼樣的價值。」\n\u003cbr\u003e各界推薦\n\u003cbr\u003eChris│FIREman的FIRE人生-Chris\n\u003cbr\u003eM i n │M i n理財生活札記版主\n\u003cbr\u003e丁彥鈞│證券分析師\n\u003cbr\u003e雨果│《ETF存股》系列作者\n\u003cbr\u003e陳詩慧│《破框投資，照著做就能富》作者\n\u003cbr\u003e愛瑞克｜《內在原力》系列作者、TMBA共同創辦人\n\u003cbr\u003e蔡至誠｜PG財經筆記版主\n\u003cbr\u003e作者簡介\n\u003cbr\u003e朴成賢\n\u003cbr\u003e以「投資之神」稱號聞名，韓媒更稱他為「韓國富爸爸」，曾出版多本理財暢銷書，包括《나는 주식 대신 달러를 산다》（我買美元而非股票）等。​本書中，朴成賢分享了自己從「負債累累的平民」到「百億資產家」的真實經歷，並提出了66條關於時間、金錢與自由的實際建議。\n\u003cbr\u003e朴成賢出身於貧困家庭，是社會最底層的「土湯匙」階級，父母親留給他的只有「債務」，1999年剛出社會時僅能租得起漫畫店鍋爐室改造的小房間，坪數甚至不到1坪，幾乎一無所有的他就在大企業上班18年，過程中日以繼夜拼命工作，但也理解到勞動力會隨年歲增長下滑，故開始學習投資，他翻遍市面上所有理財書籍，在書海中尋找萬無一失的投資方法，終於在後來學會分批買進和分批賣出的系統化投資方法，並在40歲初頭時達到財富自由，現金資產達100億。\n\u003cbr\u003e為了分享變富有的方法，朴成賢淬鍊出本書，從心態、工作、投資、人生面向切入，聚焦如何成為「黏錢人」，並提出想成為有錢人該擁有的致富思維，幫助大眾更有效的利用時間實現財富自由。\n\u003cbr\u003e譯者簡介\n\u003cbr\u003e林建豪（Bryan Lin）\n\u003cbr\u003e文化大學韓文系畢業。曾於韓國的安東大學當交換學生；曾任職半導體公司與遊戲公司的韓文翻譯；漫畫譯作已超過700本。目前為專職翻譯，主要翻譯線上遊戲、各類書籍與文件。\n\u003cbr\u003eEmail：kt11090719@gmail.com\u003c\/p\u003e","brand":"幸福","offers":[{"title":"平裝書 Paperback","offer_id":47217219174627,"sku":"L3N-DTRBRTW-9786267680971","price":111.0,"currency_code":"HKD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1778\/4925\/files\/9786267680971.webp?v=1759143724"},{"product_id":"9786267523667","title":"科技共和國：硬實力、軟信念與西方未來——Palantir 帕蘭泰爾的思想起源","description":"\u003cp\u003e矽谷最神祕、最具爭議的科技公司：Palantir 帕蘭泰爾\n\u003cbr\u003e創辦人暨執行長卡普，親筆撰寫的思想宣言\n\u003cbr\u003e★ 2025年最重要的商業思想之作 ★\n\u003cbr\u003e★ 作者卡普為經濟學人年度CEO、時代雜誌百大人物 ★\n\u003cbr\u003e當今矽谷已迷失方向，沉溺於滿足人類的原始欲望，\n\u003cbr\u003e帕蘭泰爾證明，真正的科技價值，是解決時代的集體困境；\n\u003cbr\u003e哲學家執行長卡普如何貫徹信念，將思想轉化為巨大的商業成功！\n\u003cbr\u003e＞不同於其他科技巨頭，帕蘭泰爾選擇解決國家級難題\n\u003cbr\u003e當矽谷沉溺於打造「玩具國」，把最天才的腦袋和巨額資本，\n\u003cbr\u003e投入到短影音、交友軟體和外送服務上時，\n\u003cbr\u003e帕蘭泰爾選擇走上截然不同的道路。\n\u003cbr\u003e帕蘭泰爾在911事件後創立，\n\u003cbr\u003e被視為矽谷重新轉向國防的代表企業之一。\n\u003cbr\u003e創辦人是本書作者卡普、與知名創業家彼得・提爾，\n\u003cbr\u003e他們在伊拉克協助美軍預測路邊炸彈，在烏克蘭幫助政府整合情報，\n\u003cbr\u003e這間公司的軟體強項，就是把凌亂數據連接成可執行的決策。\n\u003cbr\u003e這間公司想解決的，不是消費者的欲望，\n\u003cbr\u003e而是那些主流矽谷公司避之不及的麻煩問題——國防、情報與制度設計。\n\u003cbr\u003e＞帕蘭泰爾的成功，來自哲學與「工程思維」\n\u003cbr\u003e帕蘭泰爾這條路徑並非偶然，而是源於卡普的哲學背景。\n\u003cbr\u003e這位法蘭克福大學哲學博士，頭髮凌亂，拒絕矽谷社交場合，不迷信估值與獨角獸。\n\u003cbr\u003e與典型理工出身的矽谷創業家截然不同。他將哲學家的問題交給工程師回答：\n\u003cbr\u003e在一個喪失信念的國度，該如何運用科技重新創造意義？\n\u003cbr\u003e《科技共和國》是一份來自帕蘭泰爾的思想宣言。\n\u003cbr\u003e本書揭示帕蘭泰爾如何將「工程思維」帶進治理現場：\n\u003cbr\u003e拆解龐大問題、快速迭代解方、在第一線直接解決，\n\u003cbr\u003e讓軟體成為制度設計的一部分。這讓帕蘭泰爾和主流矽谷的做法分道揚鑣——\n\u003cbr\u003e不靠流量公式生存，而是把工程思維變成一種治理的方法論。\n\u003cbr\u003e如果你只想了解一間企業的成功，請解讀它的獲利模式；\n\u003cbr\u003e但若你想理解帕蘭泰爾何以成功，則必須解讀他們的思想。\n\u003cbr\u003e＊＊＊＊＊\n\u003cbr\u003e本書分成四個部分——\n\u003cbr\u003ePART1：軟體世紀（提出問題）\n\u003cbr\u003e＞本書指出，矽谷正將最優秀的人才與資本用於開發社群媒體和廣告等消費性產品。這導致美國在人工智慧等軍事技術上處於劣勢。作者認為，這是關乎文明存亡的路線辯證，因為當對手將AI 視為武器時，我們卻在優化廣告，這是一種自毀行為。\n\u003cbr\u003ePART2：淘空美國精神（溯源）\n\u003cbr\u003e＞卡普認為，1960年代以來西方對自身文化與國家認同的系統性批判，雖然有其正當性，卻也在無意間淘空集體認同。這使得後來的科技菁英成為「科技不可知論者」，對宏大的國家發展失去信念。當信念出現真空，市場邏輯便趁虛而入，將創新能量導向個人主義的消費領域，導致人才與資本錯置。\n\u003cbr\u003ePART3：工程思維（解決方案）\n\u003cbr\u003e＞卡普以自己的公司帕蘭泰爾為例，提出「工程思維」作為解決方案。這是一種反直覺的文化，組織像「蜂群」一樣去中心化，賦予前線人員決策權。他們崇尚務實、不從眾，敢於抵抗群體壓力，並堅持追溯問題的根本原因。正是這種文化，讓他們能夠應對軍事情報等不被主流矽谷青睞的複雜挑戰。\n\u003cbr\u003ePART4：重建科技共和國（藍圖）\n\u003cbr\u003e最後，本書主張將「工程思維」擴展至整個社會，重建「科技共和國」。他呼籲科技業應進入執法、醫療等公共領域，解決實際問題。同時，政府也必須改革官僚體制，吸收矽谷重視成果、獎勵成效的誘因。作者總結，技術的重建最終依賴於文化的復興，社會必須重新擁抱集體目標與身分認同，才能維繫國家的長期競爭力。\n\u003cbr\u003e各界推薦\n\u003cbr\u003e「當中美科技脫鉤成為不可逆的潮流，我們在AI的棋局中，不是棋子，是棋手，每一步都是國運之選。」——蔡明順∣台灣人工智慧學校校務長\n\u003cbr\u003e「《科技共和國》是一本所有台灣人都必須要認真細讀的好書，因為了解美國科技產業的脈絡，才有辦法透析台美科技產業未來如何創造更高層次的連動性。」——葉耀元∣美國聖湯瑪斯大學國際研究講座教授兼系主任\n\u003cbr\u003e「帕蘭泰爾如邪教般的高估值股價是如何形成？本書一窺其狂人 CEO 卡普的主要信念思辨，即科技應捍衛民主。」——蕭上農｜塞掐Podcast主持人\n\u003cbr\u003e「偉大公司解決偉大問題，帕蘭泰爾的成功絕非偶然。透過本書你將站上巨人的肩膀，一窺當代頂尖創業家的思維、遠見與勇氣。」——尼科｜投資頻道《美股咖啡館》創辦人\n\u003cbr\u003e「這本書不談帕蘭泰爾的策略，而是核心價值觀。它帶著強烈主觀與對矽谷迷失於消費幻象的批判。你可以不同意，但這群人的決策正持續影響世界秩序。」——Vincent余鎮文｜曼報Pro共同創辦人\n\u003cbr\u003e「AI爆發的新世代，科技創新和價值選擇的重要性更勝以往，帕蘭泰爾的崛起是新企業典範，本書更深入卡普精神，如何重塑美國科技共和國榮景！」——Jenny王怡人∣JC財經筆記創辦人\n\u003cbr\u003e「美國數位革命的魔法師，創造了許多光鮮亮麗的消費性產品和應用程式。然而，他們對於參與國家計畫或公共利益往往十分冷漠。隨著我們進入人工智慧時代，本書提出號召，呼籲我們回到二戰時期科技業和政府之間的合作精神，追求能夠促進國家福祉與民主目標的創新。這是一本出色又重要的書。」——華特．艾薩克森（Walter Isaacson）｜《賈伯斯傳》、《馬斯克傳》作者\n\u003cbr\u003e「卡普是德國人所謂的『橫向思考者』（Querdenker），意思是就算他的思考方式不是徹底的顛覆，他也是個善於用非傳統角度思考的人。他深信軟體不僅可以為國家安全服務，也能滿足消費者的需求，並據此創辦了一家獨特的企業。《技術共和國》結合了帕蘭泰爾的營運模式（帕蘭泰爾的營運模式受到蜜蜂蜂群的舞蹈、喜劇演員的即興創作以及以撒．柏林的思想所影響），以及卡普堅定的國家自由主義政治哲學。這是一篇激勵人心的宣言，目標是發起新的曼哈頓計畫，以確保美國能夠在未來以人工智慧為主的戰爭裡勝出。卡普和詹米斯卡想要傳達訊息是「矽谷，快醒過來吧！」。如果選擇犬儒主義而非愛國主義，你將面臨可能失去一切的風險。」——尼爾・弗格森（Niall Ferguson）｜《巨人》、《末日》作者\n\u003cbr\u003e「一部大膽而雄心勃勃的著作，《科技共和國》讓我們想起那個科技進步回應國家使命的年代。在人工智慧時代，這是必讀之書，因為矽谷的走向將決定美國在世界上的領導地位未來。」——艾力克．施密特｜Google前執行長\n\u003cbr\u003e「在當今錯綜複雜的地緣政治、科技和經濟環境中，作者在《技術共和國》一書不僅論述出眾又勇於直言，有助於我們理解美國及盟友未來繁榮的重要問題。這本書時而發人深省，時而充滿洞見，卡普在這個快速變化的世界展現出來的韌性、愛國精神和深厚經驗，為所有人帶來值得借鏡的教訓和深思的觀點。」——傑米．戴蒙（Jamie Dimon）｜摩根大通董事長兼執行長\n\u003cbr\u003e「卡普呼籲建立『科技共和國』，明確指出在人工智慧時代，民主世界為了維持優勢必須做哪些事。工程師與技術人員必須運用他們的才能，確保數位未來是用來強化而非削弱我們的民主自由。這本書是給矽谷及更廣大地區科技創業者的一記警鐘。」——安諾斯．福格．拉斯穆森（Anders Fogh Rasmussen）｜北約前秘書長\n\u003cbr\u003e推薦人名單\n\u003cbr\u003e顏擇雅∣作家、出版人\n\u003cbr\u003e蔡明順∣台灣人工智慧學校校務長\n\u003cbr\u003e葉耀元∣美國聖湯瑪斯大學國際研究講座教授兼系主任\n\u003cbr\u003e沈榮欽∣作家\n\u003cbr\u003e朱楚文∣科技財經論壇雙語主持人\n\u003cbr\u003e蕭上農｜塞掐Podcast主持人\n\u003cbr\u003e李大中｜淡江大學戰略所教授兼所長\n\u003cbr\u003e尼科｜投資頻道《美股咖啡館》創辦人\n\u003cbr\u003eVK∣「VK科技閱讀時間」作者\n\u003cbr\u003eVincent余鎮文｜曼報Pro共同創辦人\n\u003cbr\u003eJenny王怡人∣JC財經筆記創辦人\n\u003cbr\u003e華特．艾薩克森（Walter Isaacson）｜《賈伯斯傳》、《馬斯克傳》作者\n\u003cbr\u003e尼爾・弗格森（Niall Ferguson）｜《巨人》、《末日》作者\n\u003cbr\u003e艾力克．施密特｜Google前執行長\n\u003cbr\u003e傑米．戴蒙（Jamie Dimon）｜摩根大通董事長兼執行長\n\u003cbr\u003e安諾斯．福格．拉斯穆森（Anders Fogh Rasmussen）｜北約前秘書長\n\u003cbr\u003e本書特色\n\u003cbr\u003e（編輯推薦）\n\u003cbr\u003e文宣配備\n\u003cbr\u003e□DM\/試讀本(規格：  頁數：  預計發送時間：  數量：)\n\u003cbr\u003e□EDM(預計製作完成時間：  )\n\u003cbr\u003e□隨書贈品(  )\n\u003cbr\u003e媒體行銷\n\u003cbr\u003e活動講座\n\u003cbr\u003e其他行銷利多情報\n\u003cbr\u003e適合通路\n\u003cbr\u003e學校點／都會點／普發／量販店／超商／圖書館／校園／團購／郵購／其他\n\u003cbr\u003e出版社企劃人員\n\u003cbr\u003e鍾涵瀞（編輯）、黃湛馨（行銷）\n\u003cbr\u003e作者簡介\n\u003cbr\u003e亞歷山大・卡普（Alexander C. Karp）\n\u003cbr\u003e帕蘭泰爾科技公司的共同創辦人兼執行長。該公司於2003年在加州帕羅奧圖成立，專門開發軟體給美國及盟國的國防和情報機構使用，也供商業部門的企業使用。卡普畢業於哈弗福德學院與史丹佛大學法學院，並於德國法蘭克福的歌德大學取得社會理論博士學位。\n\u003cbr\u003e尼可拉斯・詹米斯卡（Nicholas W. Zamiska）\n\u003cbr\u003e任職於帕蘭泰爾科技公司執行長辦公室，擔任企業事務主管與法律顧問。他同時也是帕蘭泰爾基金會國防政策與國際事務董事會成員。在紐約市出生的詹米斯卡，畢業於耶魯大學與耶魯法學院。\n\u003cbr\u003e譯者簡介\n\u003cbr\u003e周群英\n\u003cbr\u003e清大社會學研究所碩士，台大政治系學士，近年涉足身心靈書籍，深感受益良多，希望能盡一己之力介紹更多好書給讀者。譯作有《巴菲特的對帳單　卷二》、《AI智慧協作時代》《分餅》、《致富的心魔》等書。\u003c\/p\u003e","brand":"感電","offers":[{"title":"平裝書 Paperback","offer_id":47217220124899,"sku":"L3N-DTRBRTW-9786267523667","price":158.0,"currency_code":"HKD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1778\/4925\/files\/9786267523667.webp?v=1759143575"},{"product_id":"9781804090183","title":"The Trader's Handbook","description":"By: Richard Moglen, Nick Schmidt, Ross Haber, Ameet Rai     \u003chr\u003e\u003cp\u003e\u003cb\u003e“\u003c\/b\u003e\u003ci\u003e\u003cb\u003eThe Trader’s Handbook\u003c\/b\u003e\u003c\/i\u003e\u003cb\u003e is a comprehensive encyclopedia for investors interested in learning the ins and outs of technical analysis and stock trading in general. Packed with explanations, practical insights, and real-world examples, it also features a model book section showcasing historical stock market winners—highlighting their breakout points, key patterns, and notable price behavior. A great addition to any trader's library.”\u003c\/b\u003e — \u003ci\u003eMark Minervini\u003c\/i\u003e, U.S. Investing Champion and author of T\u003ci\u003erade Like a Stock Market Wizard\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003e“\u003ci\u003eThe Trader’s Handbook\u003c\/i\u003e is a clear, no-nonsense resource for anyone serious about improving their trading. It’s rooted in common sense, sound technical principles, and most importantly, discipline. The authors focus on price action, trends, risk management, and teach you how to build a real process, not just chase opinions. 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