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Soon he and a dream team of Silicon Valley technologists are charging into the fray, to raise consciousness about the existential threat of Facebook, and the persuasion architecture of the attention economy more broadly—to our public health and to our political order.  \u003cbr\u003e\u003cbr\u003eZucked is both an enthralling personal narrative and a masterful explication of the forces that have conspired to place us all on the horns of this dilemma. This is the story of a company and its leadership, but it's also a larger tale of a business sector unmoored from normal constraints, just at a moment of political and cultural crisis, the worst possible time to be given new tools for summoning the darker angels of our nature and whipping them into a frenzy. Like Jimmy Stewart in \u003ci\u003eRear Window\u003c\/i\u003e, Roger McNamee happened to be in the right place to witness a crime, and it took him some time to make sense of what he was seeing and what we ought to do about it. The result of that effort is a wise, hard-hitting, and urgently necessary account that crystallizes the issue definitively for the rest of us.","brand":"Penguin Publishing Group : Penguin Books","offers":[{"title":"US - Paperback \/ softback","offer_id":44186431586531,"sku":"DTRPRUS-9780525561378","price":118.0,"currency_code":"HKD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1778\/4925\/files\/9780525561378.jpg?v=1734860537"},{"product_id":"armada-9780804137270","title":"Armada","description":"By: Ernest Cline     \u003chr\u003e\u003cp\u003e\u003cb\u003ePRE-ORDER NOW - READY PLAYER TWO: THE HIGHLY ANTICIPATED SEQUEL TO READY PLAYER ONE\u003c\/b\u003e\u003cbr\u003e\u003ci\u003e_______________________\u003c\/i\u003e\u003cbr\u003e'[A] masterful tale of Earth's desperate struggle against a powerful alien foe.' - \u003cb\u003eAndy Weir, bestselling author of \u003c\/b\u003e\u003ci\u003e\u003cb\u003eThe Martian\u003c\/b\u003e\u003c\/i\u003e\u003cbr\u003e\u003ci\u003e_______________________\u003cbr\u003e\u003c\/i\u003e\u003cbr\u003eIt's just another day of high school for Zack Lightman. 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And his skills-as well as those of millions of gamers across the world-are going to be needed to save the earth from what's about to befall it. \u003cbr\u003e\u003cbr\u003eYet even as he and his new comrades scramble to prepare for the alien onslaught, Zack can't help thinking of all the science-fiction books, TV shows, and movies he grew up reading and watching, and wonder: Doesn't something about this scenario seem a little too... \u003ci\u003efamiliar? \u003c\/i\u003e\u003cbr\u003e\u003ci\u003e\u003cbr\u003eArmada \u003c\/i\u003eis at once a rollicking, surprising thriller, a classic coming of age adventure, and an alien-invasion tale like nothing you've ever read before-one whose every page is infused with author Ernest Cline's trademark pop-culture savvy.\u003cbr\u003e\u003ci\u003e_______________________\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eHere's what everyone's saying about this epic masterpiece:\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e'a modern classic' - \u003ci\u003eR.M. Rangeley on Amazon, \u003cb\u003e5 stars\u003c\/b\u003e\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e'A modern masterpiece full of \u003cb\u003ea new style of literary magic\u003c\/b\u003e' \u003ci\u003e- Spiros Kagadis on Amazon,\u003cb\u003e 5 stars\u003c\/b\u003e\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e'Excellent. \u003cb\u003eEven better than \u003ci\u003eReady Player One.\u003c\/i\u003e\u003c\/b\u003e' - \u003ci\u003eDavid Hay on Amazon, \u003cb\u003e5 stars\u003c\/b\u003e\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e'\u003cb\u003eOne of my favourite books\u003c\/b\u003e of all time. Incredibly well written' - \u003ci\u003eErin Coppin on Amazon, \u003cb\u003e5 stars\u003c\/b\u003e\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e'Awesome! \u003cb\u003eIf you liked \u003ci\u003eReady Player One\u003c\/i\u003e\u003c\/b\u003e, would be very surprised if you don't like this' - \u003ci\u003eT. Llewellyn-Sanders on Amazon, \u003cb\u003e5 stars\u003c\/b\u003e\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e'Absolutely awesome!!! \u003cb\u003eRead in less than 24 hours\u003c\/b\u003e, hooked on every page' - \u003ci\u003eR. Nicholson on Amazon, \u003cb\u003e5 stars\u003c\/b\u003e\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e'\u003cb\u003eAmazing\u003c\/b\u003e and a great follow up read to \u003ci\u003eReady Player One\u003c\/i\u003e!' - \u003ci\u003eChris on Amazon, \u003cb\u003e5 stars\u003c\/b\u003e\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e'an incredible story which \u003cb\u003ehad me on the edge of my seat\u003c\/b\u003e the whole time... a joy to read' - \u003ci\u003eHelen Ratcliffe on Amazon,\u003cb\u003e 5 stars\u003c\/b\u003e\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e'Cline brings you back to all those \u003cb\u003eamazing, unbelievable things\u003c\/b\u003e you imagined could happen as a kid and makes them real' - \u003ci\u003eAmazon reviewer, \u003cb\u003e5 stars\u003c\/b\u003e\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e'Absolutely brilliant! \u003cb\u003eCouldn't put it down\u003c\/b\u003e, a must read' - \u003ci\u003eSam Bean on Amazon, \u003cb\u003e5 stars\u003c\/b\u003e\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e'a love letter to old school alien invasion sci-fi... \u003cb\u003eHighly, HIGHLY recommended\u003c\/b\u003e for all fans of Cline's previous novel, \u003ci\u003eReady Player One\u003c\/i\u003e, as well as any classic science fiction fan' - \u003ci\u003eIzzy on Amazon, \u003cb\u003e5 stars\u003c\/b\u003e\u003c\/i\u003e\u003cbr\u003e\u003cb\u003e\u003cbr\u003e'\u003c\/b\u003eErnest Cline is celebrating this culture in a way that's not just adding another book to the genre, but actually \u003cb\u003etruly celebrating it\u003c\/b\u003e, the possibilities, wonders and madness of it all' - \u003ci\u003eHeather on Amazon, \u003cb\u003e5 stars\u003c\/b\u003e\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e'majorly, fantastically geeky... \u003cb\u003e\u003ci\u003eArmada \u003c\/i\u003ejust ticked all my boxes\u003c\/b\u003e' - \u003ci\u003eH. 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Please rest assured that  regardless of the cover, the content of the book is the same.\u003c\/i\u003e\u003c\/p\u003e","brand":"Random House Publishing Group : Ballantine Books \/ Arrow","offers":[{"title":"US - Paperback \/ softback","offer_id":44188464742627,"sku":"DTRPRUS-9780804137270","price":67.0,"currency_code":"HKD","in_stock":true},{"title":"US - Hardback","offer_id":44188439478499,"sku":"DTRPRUS-9780804137256","price":186.0,"currency_code":"HKD","in_stock":true},{"title":"GB - Paperback \/ softback","offer_id":44409639207139,"sku":"DTRPRUK-9780099586746","price":92.0,"currency_code":"HKD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1778\/4925\/files\/9780804137270_d263b973-c930-41d2-8ae4-621e5416b6d2.webp?v=1761105692"},{"product_id":"unmasking-ai-9780593241837","title":"Unmasking AI","description":"By: Joy Buolamwini     \u003chr\u003e\u003cb\u003eNATIONAL BESTSELLER • “The conscience of the AI revolution” (\u003ci\u003eFortune\u003c\/i\u003e) explains how we’ve arrived at an era of AI harms and oppression, and what we can do to avoid its pitfalls.\u003cbr\u003e\u003cbr\u003e“AI is not coming, it’s here. 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But catching a killer is only the beginning of Hester's worries, and she soon realizes that everything she learns about her friend, his fellow miners, and the outpost they call home brings her closer to revealing secrets that very powerful and very dangerous people would rather keep hidden in the depths of space.","brand":"Penguin Publishing Group : Berkley","offers":[{"title":"US - Paperback \/ softback","offer_id":44189465772259,"sku":"DTRPRUS-9781984803726","price":109.0,"currency_code":"HKD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1778\/4925\/files\/9781984803726.jpg?v=1734869337"},{"product_id":"agency-9781101986943","title":"Agency","description":"By: William Gibson     \u003chr\u003e\u003cp\u003e\u003cb\u003eTHE \u003ci\u003eSUNDAY TIMES \u003c\/i\u003eBESTSELLING NOVEL FROM WILLIAM GIBSON, THE INTERNATIONALLY BESTSELLING AUTHOR OF \u003ci\u003eNEUROMANCER\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e-----\u003cbr\u003e\u003cbr\u003e\u003cb\u003eSan Francisco, 2017. 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This prescient classic explains why societies falter when problems outpace solutions—and offers a roadmap to close the gap before risks from climate shocks, pandemics, inequality, and AI spiral beyond control.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eFirst published at the turn of the millennium, \u003ci\u003eThe Ingenuity Gap\u003c\/i\u003e by Thomas Homer-Dixon anticipated the turbulent world we now inhabit: pandemics, climate disasters, political polarization, disruptive runaway technologies, and escalating global instability. With remarkable foresight, Homer-Dixon warned that the complexity of our problems would accelerate faster than our collective ingenuity to solve them—and that failure to close this “gap” would leave societies fragile and exposed. A quarter century later, his vision has proven prophetic.\u003cbr\u003e\u003cbr\u003eHomer-Dixon takes readers on a global tour of ingenuity under pressure: from the desperate improvisation of pilots fighting to land United Airlines Flight 232 in Iowa, to the water-hungry expansion of Las Vegas, to a harrowing search for a missing child in Patna, and the collapse of Canada’s cod fisheries. 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Michael Sayman is a second-generation Latino immigrant who taught himself how to code as a thirteen-year-old and went on to claim his share of the American dream.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eAs his parents watched their restaurant business collapse in the wake of the Great Recession, Michael Sayman was googling “how to code.” Within a year, he had launched an iPhone app that was raking in thousands of dollars a month, enough to keep his family afloat—and in America. \u003cbr\u003e\u003cbr\u003eEntirely self-taught, Sayman headed from high school straight into the professional world, and by the time he was seventeen, he was Facebook’s youngest employe ever, building new features that wowed its founder Mark Zuckerberg and are now being used by more than half a billion people every day. Sayman pushed Facebook to build its own version of Snapchat’s Stories and, as a result, engagement on the platform soared across all demographics. Millions of Gen Z and Millennials flocked to Facebook, and as teen engagement rose dramatically on Instagram and WhatsApp, Snapchat’s parent company suffered a billion-dollar loss in value. Three years later, Sayman jumped ship for Google.\u003cbr\u003e\u003cbr\u003e\u003ci\u003eApp Kid \u003c\/i\u003eis the galvanizing story of a young Latino, not yet old enough to drink, who excelled in the cutthroat world of Silicon Valley and went on to become an inspiration to thousands of kids everywhere by following his own surprising, extraordinary path. In this candid and uplifting memoir, Sayman shares the highs and lows, the successes and failures, of his remarkable journey. His book is essential and affirming reading for anyone marching to the beat of their own drum.","brand":"Vintage \/ Knopf","offers":[{"title":"US - Paperback \/ softback","offer_id":44191100731619,"sku":"DTRPRUS-9780525566236","price":109.0,"currency_code":"HKD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1778\/4925\/files\/9780525656197_00afaa60-241e-4d72-b752-976791c0f8af.jpg?v=1734872426"},{"product_id":"eating-in-the-dark-9780375724985","title":"Eating in the Dark","description":"By: Kathleen Hart  \u003chr\u003eMost Americans eat genetically modified food on a daily basis, but few of us are aware we’re eating something that has been altered.  Meanwhile, consumers abroad refuse to buy our engineered crops; their groceries are labeled so that everyone knows if the contents have been modified. What’s going on here? Why does the U.S. government treat engineered foods so differently from the rest of the world?\u003cbr\u003e\u003cbr\u003e\u003cb\u003eEating in the Dark\u003c\/b\u003e tells the story of how these new foods quietly entered America’s food supply. Kathleen Hart explores biotechnology’s real potential to enhance nutrition and cut farmers’ expenses. She also reveals the process by which American government agencies decided not to label genetically modified food, and not to require biotech companies to perform even basic safety tests on their products. Combining a balanced perspective with a sense of urgency, \u003cb\u003eEating in the Dark\u003c\/b\u003e is a captivating and important story account of the science and politics propelling the genetic alteration of our food.\u003cbr\u003e\u003cbr\u003e","brand":"Vintage","offers":[{"title":"US - Paperback \/ softback","offer_id":44191119081699,"sku":"DTRPRUS-9780375724985","price":108.0,"currency_code":"HKD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1778\/4925\/files\/9780375724985.webp?v=1761118088"},{"product_id":"guardian-angels-and-other-monsters-9781101972014","title":"Guardian Angels and Other Monsters","description":"By: Daniel H. Wilson     \u003chr\u003e\u003cb\u003eFrom the \u003ci\u003eNew York Times\u003c\/i\u003e bestselling author of \u003ci\u003eRobopocalypse\u003c\/i\u003e comes a fascinating and fantastic collection that explores complex emotional and intellectual landscapes at the intersection of artificial intelligence and human life. 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Wilson's vision and examines how artificial intelligence both saves and destroys humanity.","brand":"Vintage","offers":[{"title":"US - Paperback \/ softback","offer_id":44191161975011,"sku":"DTRPRUS-9781101972014","price":105.0,"currency_code":"HKD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1778\/4925\/files\/9781101972014.jpg?v=1734873235"},{"product_id":"future-war-9781101971802","title":"Future War","description":"By: Robert H. Latiff     \u003chr\u003e\u003cb\u003eAn urgent, prescient, and expert look at how future technology will change virtually every aspect of war as we know it and how we can respond to the serious national security challenges ahead.\u003c\/b\u003e \u003cbr\u003e\u003cbr\u003eFuture war is almost here: battles fought in cyberspace; biologically enhanced soldiers; autonomous systems that can process information and strike violently before a human being can blink. \u003cbr\u003e     A leading expert on the place of technology in war and intelligence, Robert H. Latiff, now teaching at the University of Notre Dame, has spent a career in the military researching and developing new combat technologies, observing the cost of our unquestioning embrace of innovation. At its best, advanced technology acts faster than ever to save the lives of soldiers; at its worst, the deployment of insufficiently considered new technology can have devastating unintended or long-term consequences. The question of whether we can is followed, all too infrequently, by the question of whether we should. \u003cbr\u003e     In \u003ci\u003eFuture War,\u003c\/i\u003e Latiff maps out the changing ways of war and the weapons technologies we will use to fight them, seeking to describe the ramifications of those changes and what it will mean in the future to be a soldier. He also recognizes that the fortunes of a nation are inextricably linked with its national defense, and how its citizens understand the importance of when, how, and according to what rules we fight. What will war mean to the average American? Are our leaders sufficiently sensitized to the implications of the new ways of fighting?  How are the attitudes of individuals and civilian institutions shaped by the wars we fight and the means we use to fight them? And, of key importance: How will soldiers themselves think about war and their roles within it? \u003cbr\u003e     The evolving, complex world of conflict and technology demands that we pay more  attention to the issues that will confront us, before it is too late to  control them. Decrying what he describes as a \"broken\" relationship between the military and the public it serves, Latiff issues a bold wake-up call to military planners and weapons technologists, decision makers, and the nation as a whole as we prepare for a very different future.","brand":"Vintage","offers":[{"title":"US - Paperback \/ softback","offer_id":44191162794211,"sku":"DTRPRUS-9781101971802","price":102.0,"currency_code":"HKD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1778\/4925\/files\/9781101971802.jpg?v=1734873271"},{"product_id":"rebooting-ai-9780525566045","title":"Rebooting AI","description":"By: Gary Marcus, Ernest Davis     \u003chr\u003e\u003cb\u003eTwo leaders in the field offer a compelling analysis of the current state of the art and reveal the steps we must take to achieve a robust artificial intelligence that can make our lives better.\u003cbr\u003e\u003cbr\u003e“Finally, a book that tells us what AI is, what AI is not, and what AI could become if only we are ambitious and creative enough.” —Garry Kasparov, former world chess champion and author of \u003ci\u003eDeep Thinking\u003c\/i\u003e \u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eDespite the hype surrounding AI, creating an intelligence that rivals or exceeds human levels is far more complicated than we have been led to believe. Professors Gary Marcus and Ernest Davis have spent their careers at the forefront of AI research and have witnessed some of the greatest milestones in the field, but they argue that a computer beating a human in Jeopardy! does not signal that we are on the doorstep of fully autonomous cars or superintelligent machines. The achievements in the field thus far have occurred in closed systems with fixed sets of rules, and these approaches are too narrow to achieve genuine intelligence.\u003cbr\u003e\u003cbr\u003eThe real world, in contrast, is wildly complex and open-ended. How can we bridge this gap? What will the consequences be when we do? Taking inspiration from the human mind, Marcus and Davis explain what we need to advance AI to the next level, and suggest that if we are wise along the way, we won't need to worry about a future of machine overlords. If we focus on endowing machines with common sense and deep understanding, rather than simply focusing on statistical analysis and gatherine ever larger collections of data, we will be able to create an AI we can trust—in our homes, our cars, and our doctors' offices. Rebooting AI provides a lucid, clear-eyed assessment of the current science and offers an inspiring vision of how a new generation of AI can make our lives better.","brand":"Vintage","offers":[{"title":"US - Paperback \/ softback","offer_id":44191181799651,"sku":"DTRPRUS-9780525566045","price":115.0,"currency_code":"HKD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1778\/4925\/files\/9780525566045.jpg?v=1734873460"},{"product_id":"the-last-catastrophe-9780593315262","title":"The Last Catastrophe","description":"By: Allegra Hyde     \u003chr\u003e\u003cb\u003eA hopeful, speculative short story collection about how humanity grapples in a world transformed by climate change.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003e“Climate fiction does not owe readers hope, but through humor and humanity Hyde manages to present a harsh reality without descending into despair, offering a space for mourning and for reimagining life in a permanently changed world. Each of the 15 stories is swiftly paced and engaging, rich with detail, highlighting and celebrating nature as it borders on the unnatural.” —\u003ci\u003eThe New York Times Book Review\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eA vast caravan of RVs roams the United States. A girl grows a unicorn horn, complicating her small-town friendships and big city ambitions. A young lady on a spaceship bonds with her AI warden while trying to avoid an arranged marriage. In Allegra Hyde’s universe nothing is as it seems, yet the challenges encountered in these pages mirror those we face in our modern age. Spanning the length of our very solar system, the fifteen stories in this collection explore a myriad of potential futures through the concept of “global weirding,” planetary and social disruptions due to climate change. In unexpected and genre-defying ways, this revelatory collection reminds us that our world is precious, and that protecting it has the potential to bring us all together.","brand":"Vintage","offers":[{"title":"US - Paperback \/ softback","offer_id":44191207358691,"sku":"DTRPRUS-9780593315262","price":112.0,"currency_code":"HKD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1778\/4925\/files\/9780593315262_5f018322-d668-4bcd-aa2a-6d6dbe65e744.jpg?v=1734874085"},{"product_id":"the-human-factor-9780676974904","title":"The Human Factor","description":"By: Kim Vicente     \u003chr\u003e\u003cb\u003eWhat links the frustrations of daily life, like VCR clocks and voicemail systems,  to airplane crashes and a staggering “hidden epidemic” of medical error?\u003cbr\u003e \u003c\/b\u003e\u003cbr\u003e Kim Vicente  is a professor of human factors engineering at the University of Toronto and a consultant  to NASA, Microsoft, Nortel Networks and many other organizations; he might also be  described as a  “technological anthropologist.” He spends his time in emergency rooms,  airplane cockpits and nuclear power station control rooms -- as well as in kitchens,  garages and bathrooms -- observing how people interact with technology.\u003cbr\u003e\u003cbr\u003e In the first  chapter of \u003ci\u003eThe Human Factor\u003c\/i\u003e, Kim Vicente sets out the disturbing pattern he’s observed:  from daily life to life-or-death situations, people are using technology that doesn’ t take the human factor into account. Technologies as diverse as stove tops, hospital  work schedules and airline cockpit controls lead to ‘human error’ because they neglect  what people are like physically, psychologically, and in more complex ways. The results  range from inconvenience to tragic loss of life.\u003cbr\u003e\u003cbr\u003e How has this situation come about?  The root cause of the problem, Vicente explains in the second chapter, is a “two  cultures” issue. There is a divide in the world of technological design -- just as  there is in the world more generally -- between humanistic and mechanistic world-views.  The humanistic view (in, say, cognitive psychology) deals with people in the abstract,  ignoring that using tools is an integral human activity. The mechanistic view, on  the other hand, forgets that it is real people who have to use the tools engineers  develop. The two groups aren’t talking to each other: as the author puts it, “our  traditional ways of thinking have ignored -- and virtually made invisible -- the  relationship between people and technology.”\u003cbr\u003e\u003cbr\u003e As is often the case in human factors  engineering, the solution is both revolutionary and, on the surface, simple: what  we have to do is focus on the \u003ci\u003erelationship\u003c\/i\u003e between people and technology. Taking  a cue from systems thinking, Kim Vicente argues that we should focus not just on  better products or better practices, but the fit between them. What this means is  not the development of more high-tech or low-tech articles, but a Human-tech revolution,  where the human comes before the technological but the two are always linked.\u003cbr\u003e\u003cbr\u003e In  some areas the revolution is already at work: it’s not always the case that technology  doesn’t take the human factor into account. When it does, as in the case of the Reach  toothbrush, the Palm Pilot, or the “critical incident” reporting method developed  at the Philadelphia Children’s hospital, the technology is a success.\u003cb\u003e \u003c\/b\u003eThe Fender  stratocaster guitar became the favourite of musicians around the globe because it  was designed with the needs of guitarists in mind, in everything from its overall  shape to the position of its controls. The Human-tech Aviation Safety Reporting System,  a way for pilots to confidentially report near-misses, has made air travel dramatically  safer.\u003cbr\u003e\u003cbr\u003e Technology as Kim Vicente understands it isn’t just the physical “stuff”  we use. In \u003ci\u003eThe Human Factor \u003c\/i\u003ethe word is used in a much broader sense, to include  the physical \u003ci\u003eand \u003c\/i\u003enon-physical elements of complex systems. Information, teamwork,  organizational structures and political decisions play a crucial role in determining  how well a technological system as a whole functions. The “Human-tech ladder” sets  this out in more detail, and also provides the structure for the rest of the book.  Design should begin by understanding a human or societal need, and then tailoring  the technology to reflect what we know about human nature at the physical, psychological,  team, organizational and political levels. \u003cbr\u003e\u003cbr\u003e Kim Vicente offers a host of examples  of technology relating to human needs poorly and well at each level. The physical  is perhaps easiest to understand: a toothbrush that fits into hard to reach parts  of the human mouth is better tailored to the human body than one that cannot. At  the psychological level, technology has to take into account how people process and  remember information, whether in designing voicemail systems or airport baggage checks.  Poor Human-tech can be devastating. For example, awkwardly placed and uninformative  gauges in the design of the control room at the Three Mile Island nuclear power station  left even highly trained engineers uncertain as to the status of the reactor, contributing  to the infamous accident there.\u003cbr\u003e\u003cbr\u003e At the team level, the Cockpit Resource Management  system is a way of training pilots to communicate and share responsibilities effectively.  The way people work together is itself a form of technology that needs to run smoothly  to avoid disastrous accidents, such as the time an Eastern Airlines jet crashed in  Florida because the entire crew was distracted by the condition of an unimportant  light bulb and no-one attended to flying the plane.\u003cbr\u003e\u003cbr\u003e Kim Vicente discusses the human  factor at the organizational level in chapter seven of \u003ci\u003eThe Human Factor\u003c\/i\u003e. “Soft” technology  such as staffing levels and corporate culture can be designed so that an organization  learns from its front-line staff. For instance, the medical community traditionally  holds individual doctors and nurses responsible for mistakes. When things go wrong  we tend to blame people -- when in fact they may have made heroic efforts to use  poorly designed technology. Errors in hospitals are more often the result of systemic  flaws: none is wholly at fault, but together they interact to cause accidents. At  the Philadelphia Children’s hospital, the Human-tech solution is a system which encourages  staff to make full reports on near-misses, and asks them to tell managers about potential  dangers so that the hospital as a whole can institute protective measures. This \u003ci\u003ecritical  incident technique\u003c\/i\u003e led to a 90% reduction in medical mistakes at the hospital.\u003cb\u003e\u003cbr\u003e \u003c\/b\u003e\u003cbr\u003e The  final level of human nature which \u003ci\u003eThe Human Factor \u003c\/i\u003eaddresses is the political. Here,  a Human-tech shows us that when political elements -- laws, funding, regulations  -- ignore what we know about human nature, dangers arise. In the case of the E. coli  tragedy in Walkerton, Ontario, Kim Vicente uncovers a host of “system design” elements  at the political level -- policy aims, legal regulations, budget allocations -- which  interacted with environmental factors and staff incompetence to kill seven people  and make thousands of others sick.\u003cbr\u003e \u003cb\u003e\u003cbr\u003e \u003c\/b\u003eIn conclusion, Kim Vicente feels that our civilization  is at a crossroads: we have to change our relationship with technology to bring an  end to technology-induced death and destruction, and start to improve the lives of  everyone on the planet. The final chapter of \u003ci\u003eThe Human Factor \u003c\/i\u003esets out the ways we  can regain control of our lives. As consumers, we can recognize and distinguish better  designed products, and buy the more Human-tech ones. By participating actively in  society we can remind people that ignoring the human factor, as happened at Walkerton,  has terrible implications. In our workplaces we can all ensure that more human friendly  technologies, hard and soft, predominate. Companies need to take a Human-tech approach  to the rules and practices they institute, and design soft systems to guarantee that  their employees have the competencies, information, goals and commitment to do their  jobs. Other bodies, from the media to engineering schools can all play their part  in making technology with a close affinity to human nature the norm rather than a  rarity: a better world will be the inevitable result.","brand":"Vintage Canada","offers":[{"title":"CA - Paperback \/ softback","offer_id":44191244615907,"sku":"DTRPRUS-9780676974904","price":128.0,"currency_code":"HKD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1778\/4925\/files\/9780676974904.webp?v=1761121104"},{"product_id":"the-fear-index-9780307948113","title":"The Fear Index","description":"By: Robert Harris     \u003chr\u003e\u003cp\u003e\u003cb\u003e**PRE-ORDER \u003ci\u003eAGRIPPA\u003c\/i\u003e NOW: THE THRILLING NEW NOVEL FROM ROBERT HARRIS, COMING AUGUST 2026**\u003cbr\u003e\u003cbr\u003eIT'S TIME TO MAKE A KILLING.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003e'Harris is a master of pace and entertainment' \u003c\/b\u003e\u003ci\u003eOBSERVER\u003c\/i\u003e\u003cbr\u003e\u003cb\u003e'Spookily exciting'\u003c\/b\u003e \u003ci\u003eEXPRESS\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003eNothing spreads like fear . . .\u003cbr\u003e\u003cbr\u003eIn the secretive inner circle of the ultra-rich, Alex Hoffmann is a legend.\u003cbr\u003e\u003cbr\u003eHe has developed an algorithm for playing the financial markets that generates billions of pounds - and feeds on panic.\u003cbr\u003e\u003cbr\u003eWhen one day his system is threatened by a terrifying intruder who breaches the elaborate security of his lakeside home, his life becomes a waking nightmare of violence and paranoia.\u003cbr\u003e\u003cbr\u003eBut who is trying to destroy him? 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