{"product_id":"apocalipticos-e-integrados-apocalypse-postponed-essays-by-umberto-eco","title":"Apocalípticos e integrados \/ Apocalypse Postponed: Essays by Umberto Eco","description":"\u003cp\u003e\u003cb\u003eUna colecci\u0026amp;oacute;n de ensayos magistrales sobre la cultura de masas.\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003e En estos ensayos magistrales, en los que analiza la estructura del mal gusto, la lectura de c\u0026amp;oacute;mics, el mito de Superman, la canci\u0026amp;oacute;n de consumo, el papel de los medios audiovisuales como instrumento de informaci\u0026amp;oacute;n o el influjo de la televisi\u0026amp;oacute;n en el mundo actual, Umberto Eco se plantea el problema central de la doble postura ante la cultura de masas: la de los apocal\u0026amp;iacute;pticos, que ven en ella el signo de una ca\u0026amp;iacute;da irrecuperable, y la de los integrados, que creen de forma optimista que estamos viviendo una magn\u0026amp;iacute;fica generalizaci\u0026amp;oacute;n del marco cultural.\u003cbr\u003e\u003cbr\u003ePublicados originalmente en 1964, estos textos \u0026amp;laquo;l\u0026amp;uacute;cidos, persuasivos e ingeniosos de un autor realmente particular, sustancial, brillante y muy divertido\u0026amp;raquo; (Kirkus Reviews) componen un libro ic\u0026amp;oacute;nico y visionario que marc\u0026amp;oacute; nuestra \u0026amp;eacute;poca y que a d\u0026amp;iacute;a de hoy contin\u0026amp;uacute;a siendo una obra de referencia.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eENGLISH DESCRIPTION \u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAn erudite and witty collection of Umberto Eco's essays on mass culture. \u003c\/b\u003e\u003cbr\u003e \u003cbr\u003e In these masterful essays, in which he analyzes mass culture\u0026amp;rsquo;s ugly tastes, the reading of comics, the myth of Superman, consumer\u0026amp;rsquo;s likes and dislikes, the role of mass media as an information tool, and television\u0026amp;rsquo;s influence in today's world, Umberto Eco raises the main problem with the two different viewpoints facing mass culture today: that of those with an apocalyptic view, who see it all as a sign of an irrevocable demise, and that of those with a more positive outlook, who optimistically believe that we are living the magnificent generalization of a cultural framework.\u003cbr\u003e \u003cbr\u003e Originally published in 1964, these texts that are \u0026amp;ldquo;lucid, persuasive, and artfully illustrated essays, by an author who is substantial, lucid, humane, and a great deal of fun\u0026amp;rdquo; (\u003ci\u003eKirkus Reviews\u003c\/i\u003e) make up an iconic and visionary book that marked our times and one that continues to be a work of reference in today\u0026amp;rsquo;s world.\u003c\/p\u003e","brand":"PRH Grupo Editorial","offers":[{"title":"US - Paperback","offer_id":49740056690915,"sku":"DTRPRUS-9788426407993","price":164.0,"currency_code":"HKD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1778\/4925\/files\/7d902121ffe6-9788426407993.jpg?v=1789564025","url":"https:\/\/buybookbook.com\/en-mo\/products\/apocalipticos-e-integrados-apocalypse-postponed-essays-by-umberto-eco","provider":"買書書 BuyBookBook","version":"1.0","type":"link"}