{"product_id":"creatividad-s-a-como-llevar-la-inspiracion-hasta-el-infinito-y-mas-alla-ed-ampliada-creativity-inc-the-expanded-edition","title":"Creatividad, S.A.: Cómo llevar la inspiración hasta el infinito y más allá (Ed. Ampliada) \/ Creativity, Inc. (The Expanded Edition)","description":"\u003cp\u003e\u003cb\u003eEdici\u0026amp;oacute;n ampliada y actualizada del best seller sobre liderazgo creativo que recoge los principios que construyeron la cultura singularmente exitosa de Pixar y le permitieron conservar su creatividad sin dejar de evolucionar.\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003e A lo largo de casi veinte a\u0026amp;ntilde;os, Pixar ha dominado el sector de la animaci\u0026amp;oacute;n y ha producido pel\u0026amp;iacute;culas tan valoradas como la trilog\u0026amp;iacute;a de \u003ci\u003eToy Story\u003c\/i\u003e, \u003ci\u003eMonsters\u003c\/i\u003e,\u003ci\u003e S. A.\u003c\/i\u003e, o \u003ci\u003eWALL-E\u003c\/i\u003e, que han batido r\u0026amp;eacute;cords de recaudaci\u0026amp;oacute;n y conseguido cuarenta premios Oscar. En muchos aspectos \u0026amp;mdash;la inventiva de las tramas, la capacidad de emocionar, la maravilla de sus historias...\u0026amp;mdash;, las pel\u0026amp;iacute;culas de Pixar son una lecci\u0026amp;oacute;n pr\u0026amp;aacute;ctica sobre lo que es la creatividad.\u003cbr\u003e \u003cbr\u003e Cuando Ed Catmull era joven ten\u0026amp;iacute;a un sue\u0026amp;ntilde;o: hacer la primera pel\u0026amp;iacute;cula de animaci\u0026amp;oacute;n por ordenador. Persigui\u0026amp;oacute; este sue\u0026amp;ntilde;o como estudiante en la Universidad de Utah, y se asoci\u0026amp;oacute; con George Lucas, una colaboraci\u0026amp;oacute;n que, indirectamente, lo llev\u0026amp;oacute; a fundar Pixar con Steve Jobs y John Lasseter en 1986.\u003cbr\u003e \u003cbr\u003e Catmull explica en este libro los valores y las t\u0026amp;eacute;cnicas que han hecho que Pixar sea tan admirada, y tambi\u0026amp;eacute;n tan rentable. El ingrediente esencial en el \u0026amp;eacute;xito de Pixar est\u0026amp;aacute; en su entorno \u0026amp;uacute;nico, basado en principios que protegen el proceso creativo y que desaf\u0026amp;iacute;an las ideas establecidas, como por ejemplo:\u003cbr\u003e \u003cbr\u003e *Un equipo mediocre puede hacer fracasar una buena idea. Un buen equipo puede arreglar o mejorar una idea mediocre.\u003cbr\u003e \u003cbr\u003e *La tarea de dirigir no es evitar riesgos sino crear el entorno para que otros puedan tomarlos.\u003cbr\u003e \u003cbr\u003e *Con frecuencia, el coste de evitar errores es superior al de subsanarlos.\u003cbr\u003e \u003cbr\u003e *La estructura de comunicaci\u0026amp;oacute;n de una empresa no debe ser el reflejo de su estructura organizativa; todo el equipo debe ser capaz de interrelacionarse, independientemente de su cargo y sus funciones.\u003cbr\u003e \u003cbr\u003e En esta edici\u0026amp;oacute;n ampliada y actualizada, Catmull da cuenta de los a\u0026amp;ntilde;os posteriores a la publicaci\u0026amp;oacute;n de \u003ci\u003eCreatividad\u003c\/i\u003e, \u003ci\u003eS. A.\u003c\/i\u003e, para iluminar a\u0026amp;uacute;n m\u0026amp;aacute;s el desarrollo continuo de la cultura, \u0026amp;uacute;nica y singular, propia de Pixar.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eENGLISH DESCRIPTION\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eThe co-founder and longtime president of Pixar updates and expands his 2014 \u003ci\u003eNew York Times\u003c\/i\u003e bestseller on creative leadership, reflecting on the management principles that built Pixar\u0026amp;rsquo;s singularly successful culture, and on all he learned during the past nine years that allowed Pixar to retain its creative culture while continuing to evolve.\u003cbr\u003e\u003cbr\u003e \u0026amp;ldquo;Might be the most thoughtful management book ever.\u0026amp;rdquo;\u0026amp;mdash;\u003ci\u003eFast Company\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003e For nearly thirty years, Pixar has dominated the world of animation, producing such beloved films as the \u003ci\u003eToy Story\u003c\/i\u003etrilogy, \u003ci\u003eFinding Nemo, The Incredibles, Up,\u003c\/i\u003e and \u003ci\u003eWALL-E,\u003c\/i\u003e which have gone on to set box-office records and garner eighteen Academy Awards. The joyous storytelling, the inventive plots, the emotional authenticity: In some ways, Pixar movies are an object lesson in what creativity really is. Here, Catmull reveals the ideals and techniques that have made Pixar so widely admired\u0026amp;mdash;and so profitable.\u003cbr\u003e \u003cbr\u003e As a young man, Ed Catmull had a dream: to make the first computer-animated movie. He nurtured that dream as a Ph.D. student, and then forged a partnership with George Lucas that led, indirectly, to his founding Pixar with Steve Jobs and John Lasseter in 1986. Nine years later, \u003ci\u003eToy Story\u003c\/i\u003e was released, changing animation forever. The essential ingredient in that movie\u0026amp;rsquo;s success\u0026amp;mdash;and in the twenty-five movies that followed\u0026amp;mdash;was the unique environment that Catmull and his colleagues built at Pixar, based on philosophies that protect the creative process and defy convention, such as:\u003cbr\u003e\u003cbr\u003e \u0026amp;bull; Give a good idea to a mediocre team and they will screw it up. But give a mediocre idea to a great team and they will either fix it or come up with something better.\u003cbr\u003e\u003cbr\u003e \u0026amp;bull; It\u0026amp;rsquo;s not the manager\u0026amp;rsquo;s job to prevent risks. It\u0026amp;rsquo;s the manager\u0026amp;rsquo;s job to make it safe for others to take them.\u003cbr\u003e\u003cbr\u003e \u0026amp;bull; The cost of preventing errors is often far greater than the cost of fixing them.\u003cbr\u003e\u003cbr\u003e \u0026amp;bull; A company\u0026amp;rsquo;s communication structure should not mirror its organizational structure. Everybody should be able to talk to anybody.\u003cbr\u003e\u003cbr\u003e \u003ci\u003eCreativity, Inc.\u003c\/i\u003e has been significantly expanded to illuminate the continuing development of the unique culture at Pixar. It features a new introduction, two entirely new chapters, four new chapter postscripts, and changes and updates throughout. Pursuing excellence isn\u0026amp;rsquo;t a one-off assignment but an ongoing, day-in, day-out, full-time job. And \u003ci\u003eCreativity, Inc.\u003c\/i\u003e explores how it is done.\u003c\/p\u003e","brand":"PRH Grupo Editorial","offers":[{"title":"US - Paperback","offer_id":49737742024931,"sku":"DTRPRUS-9788418053245","price":170.0,"currency_code":"HKD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1778\/4925\/files\/d66ce54ea928-9788418053245.jpg?v=1789527928","url":"https:\/\/buybookbook.com\/en-mo\/products\/creatividad-s-a-como-llevar-la-inspiracion-hasta-el-infinito-y-mas-alla-ed-ampliada-creativity-inc-the-expanded-edition","provider":"買書書 BuyBookBook","version":"1.0","type":"link"}