{"product_id":"flamin-hot-la-increible-historia-real-del-ascenso-de-un-hombre-de-conserje-a-ejecutivo-flamin-hot-the-incredible-true-story-of-one-mans-rise-from-jan","title":"Flamin' Hot: La increíble historia real del ascenso de un hombre, de conserje a ejecutivo \/ Flamin' Hot: The Incredible True Story of One Man's Rise from Jan","description":"\u003cp\u003e\u003cb\u003e\u003cb\u003eLa inolvidable historia real de c\u0026amp;oacute;mo un simple empleado de limpieza que trabajaba duro para llevar comida a su casa, invent\u0026amp;oacute; Flamin\u0026amp;rsquo; Hot Cheetos haciendo pruebas de sabor en secreto, rompiendo barreras y convirti\u0026amp;eacute;ndose en el primer ejecutivo latino de la compa\u0026amp;ntilde;\u0026amp;iacute;a Frito-Lay.\u003cbr\u003e\u003cbr\u003e\u003c\/b\u003e\u003c\/b\u003eNo se supon\u0026amp;iacute;a que Richard Monta\u0026amp;ntilde;ez tuviera grandes sue\u0026amp;ntilde;os y aspiraciones. Nacido en la pobreza, de padres migrantes y trabajadores agr\u0026amp;iacute;colas, dej\u0026amp;oacute; la escuela en el sexto grado, y finalmente tom\u0026amp;oacute; un trabajo limpiando pisos en la f\u0026amp;aacute;brica de Frito Lay y as\u0026amp;iacute; dar de comer a su joven familia. Todo cambi\u0026amp;oacute; cuando una noche, a los 28 a\u0026amp;ntilde;os, Monta\u0026amp;ntilde;ez tom\u0026amp;oacute; su futuro entre sus manos: us\u0026amp;oacute; la receta de salsa de chile de su esposa para condimentar una bolsa de Cheetos regulares. Luego de un intenso proceso de experimentaci\u0026amp;oacute;n y pruebas en secreto, y una llamada incre\u0026amp;iacute;blemente arriesgada al presidente de la empresa, rompiendo con todo protocolo, Monta\u0026amp;ntilde;ez lanz\u0026amp;oacute; Flamin' Hot Cheetos. Nunca se imagin\u0026amp;oacute; que recibir\u0026amp;iacute;a ataques de discriminaci\u0026amp;oacute;n, pu\u0026amp;ntilde;aladas por la espalda y hasta un intento de sabotaje por parte de un cient\u0026amp;iacute;fico de primer nivel en Frito-Lay que quer\u0026amp;iacute;a frenar el nuevo producto antes que saliera al mercado, envidioso de que alguien sin educaci\u0026amp;oacute;n formal m\u0026amp;aacute;s all\u0026amp;aacute; del sexto grado pudiera hacer su trabajo.\u003cbr\u003e\u003cbr\u003e\u003ci\u003eFlamin\u0026amp;rsquo; Hot\u003c\/i\u003e comparte la historia de c\u0026amp;oacute;mo Monta\u0026amp;ntilde;ez no solo irrumpi\u0026amp;oacute; en la industria alimenticia con un sabor que el mercado recibi\u0026amp;oacute; maravillosamente, sino que tambi\u0026amp;eacute;n sacudi\u0026amp;oacute; una cultura corporativa en la que todos deb\u0026amp;iacute;an mantenerse en su propio carril.\u003cbr\u003e\u003cbr\u003eEste es un manual de empoderamiento para cualquiera que se encuentre atrapado en un trabajo sin futuro o que se enfrente a un sistema donde no ve avance y progreso para s\u0026amp;iacute; mismo. \u003ci\u003eFlamin' Hot\u003c\/i\u003e brinda la esperanza de que nuestras circunstancias actuales no tengan que dictar nuestro futuro, abriendo un nuevo camino hacia el sue\u0026amp;ntilde;o americano.\u003cbr\u003e\u003cb\u003e\u003cbr\u003eENGLISH DESCRIPTION\u003cbr\u003e\u003cbr\u003eThe unforgettable true story of how a janitor struggling to put food on the table invented Flamin\u0026amp;rsquo; Hot Cheetos in a secret test kitchen, breaking barriers and becoming the first Latino executive at Frito-Lay.\u003c\/b\u003e \u003cbr\u003e\u003cbr\u003eRichard Monta\u0026amp;ntilde;ez wasn\u0026amp;rsquo;t supposed to have big dreams. Born to migrant farm workers and mired in grinding generational poverty, he left school in the sixth grade, eventually taking a job mopping floors at Frito Lay's California factory to support his young wife and family. Everything changed when one night, at 28, Monta\u0026amp;ntilde;ez took his future in his hands: he used his wife's recipe for chili sauce to season a bag of plain Cheetos he\u0026amp;rsquo;d snuck home. After an intense process of experimenting and testing, and an incredibly risky call to the company's CEO, breaking with protocol, Monta\u0026amp;ntilde;ez launched Flamin' Hot Cheetos. He never expected the onslaught of discrimination, backstabbing, and attempted sabotage\u0026amp;mdash;or the chip's explosive success. \u003cbr\u003e \u003cbr\u003e\u003ci\u003eFlamin\u0026amp;rsquo; Hot\u003c\/i\u003e shares the inside story of the world\u0026amp;rsquo;s hottest snack food. Monta\u0026amp;ntilde;ez not only disrupted the food industry with some much-needed spice, but also shook up a corporate culture in which everyone stayed in their lane. When a top food scientist at Frito-Lay sent out a memo telling sales and marketing to kill the new product before it made it to the store shelves\u0026amp;mdash;jealous that someone with no formal education beyond the sixth grade could do his job\u0026amp;mdash;Monta\u0026amp;ntilde;ez was forced to go rogue once again to save his idea. Through creative thinking, community building, and a few powerful mindset shifts, he outsmarted the naysayers who tried to get in his way.\u003cbr\u003e \u003cbr\u003eThis is the inspiring story of a man who made a science out of walking through closed doors. It's also an empowerment manual for anyone stuck in a dead-end job or facing a system stacked against them. \u003ci\u003eFlamin' Hot\u003c\/i\u003e provides hope that your present circumstances don't have to dictate your future, carving a new path to the American Dream.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003e\u003cbr\u003e \u003c\/b\u003e\u003c\/p\u003e","brand":"PRH Grupo Editorial","offers":[{"title":"US - Paperback","offer_id":49729327071459,"sku":"DTRPRUS-9781644734322","price":118.0,"currency_code":"HKD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1778\/4925\/files\/9781644734322.jpg?v=1789332004","url":"https:\/\/buybookbook.com\/en-mo\/products\/flamin-hot-la-increible-historia-real-del-ascenso-de-un-hombre-de-conserje-a-ejecutivo-flamin-hot-the-incredible-true-story-of-one-mans-rise-from-jan","provider":"買書書 BuyBookBook","version":"1.0","type":"link"}