{"product_id":"9781529026313","title":"How I Built This","description":"By: Guy Raz     \u003chr\u003e\u003cp\u003e\u003cb\u003eThe #1 \u003ci\u003eWall Street Journal\u003c\/i\u003e Business Book Bestseller \u0026amp; \u003c\/b\u003e\u003cb\u003eTop 10 \u003ci\u003eNew York Times \u003c\/i\u003eBestseller.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBased on the highly acclaimed NPR podcast, \u003c\/b\u003e\u003cb\u003e\u003ci\u003eHow I Built This\u003c\/i\u003e with Guy Raz, his book offers \u003c\/b\u003e\u003cb\u003epriceless insights and inspiration from the \u003c\/b\u003e\u003cb\u003eworld’s top entrepreneurs on how to start, \u003c\/b\u003e\u003cb\u003elaunch and build a successful venture.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eGreat ideas often come from a simple spark: a football player on the New Zealand national team notices all the unused wool his country produces and figures out a way to turn them into shoes (Allbirds). A former Buddhist monk decides the very best way to spread his mindfulness teachings is by launching an app (Headspace). A sandwich cart vendor finds a way to reuse leftover pita bread and turns it into a multi-million dollar business (Stacy’s Pita Chips).\u003cbr\u003e\u003cbr\u003eAward-winning podcast creator Guy Raz has interviewed more than 200 highly successful innovators from across the world, from the founders of Five Guys, Airbnb and Bumble to James Dyson and Reed Hastings of Netflix, to uncover amazing true stories like these. In\u003ci\u003e How I Built This\u003c\/i\u003e, he shares tips for every entrepreneur’s journey: from the early days of formulating your idea, to raising money and recruiting employees, to finding your market and, finally, to paying yourself a real salary. This is a must-read for anyone who has ever dreamed of starting their own business or wondered how trail-blazing go-getters made their own dreams a reality.\u003cbr\u003e\u003cbr\u003e\u003cb\u003e'A must read for anyone who wants to start a business, grow a business, or be inspired by those who do' – Adam Grant, author of \u003ci\u003eOriginals\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003e'These stories of founders and their companies are told with the same energy and openness it takes to be an entrepreneur' – Eric Ries, author of \u003ci\u003eThe Lean Startup\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003e'Guy Raz is supremely himself in this guide for aspiring entrepreneurs: brilliantly perceptive, incessantly curious, infectiously energetic and above all, a master storyteller' - Angela Duckworth, author of\u003ci\u003e Grit\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e","brand":"Pan","offers":[{"title":"GB - Paperback \/ softback","offer_id":48872545517795,"sku":"DTRPMUK-9781529026313","price":114.0,"currency_code":"HKD","in_stock":true},{"title":"GB - Hardback","offer_id":48872545616099,"sku":"DTRPMUK-9781529026290","price":176.0,"currency_code":"HKD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1778\/4925\/files\/getimage_c95a9e79-4225-42d9-b973-1e0867910b4b.jpg?v=1777147860","url":"https:\/\/buybookbook.com\/products\/9781529026313","provider":"買書書 BuyBookBook","version":"1.0","type":"link"}