{"product_id":"9781576752272","title":"Expect the Unexpected or You Won't Find It","description":"By: Roger von Oech     \u003chr\u003eOpen your mind with the creative enigmas of Heraclitus. These innovation strategies--from \"You Can't Step in the Same River Twice\" to \"Dogs Bark at What They Don't Understand\"--are as relevant today as they were 2,500 years ago when this provocative Greek philosopher wrote them.\u003cbr\u003e\u003cbr\u003e Roger von Oech breathes fresh life into these ancient ideas to produce a treasury of useful creativity insights including \"Appreciate Turbulence,\" \"Practice Forgetting,\" \"Ask a Fool,\" \"See the Obvious,\" \"Connect the Unconnected,\" \"Find a Pattern,\" \"Use What's Not There,\" and \"Reverse Assumptions.\"\u003cbr\u003e\u003cbr\u003e Whether you read it from start to finish as a creativity workbook, or consult it as a daily oracle, \u003ci\u003eExpect the Unexpected or You Won't Find It\u003c\/i\u003e offers a welcome jolt to the imagination!","brand":"Berrett-Koehler Publishers","offers":[{"title":"US - Paperback \/ softback","offer_id":47662641578211,"sku":"DTRPRUS-9781576752272","price":160.0,"currency_code":"HKD","in_stock":true}],"url":"https:\/\/buybookbook.com\/products\/9781576752272","provider":"買書書 BuyBookBook","version":"1.0","type":"link"}