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are a team looking to win a championship, an organization hoping to redefine an industry, or simply an individual who wishes to quit smoking, lose weight, reduce stress, or achieve any other goal.","brand":"Avery","offers":[{"title":"US - Paperback \/ softback","offer_id":43849148072163,"sku":"DTRPRUS-9780593189641","price":142.0,"currency_code":"HKD","in_stock":true},{"title":"GB - Paperback \/ softback","offer_id":43736145395939,"sku":"DTRPRUK-9781847941831","price":165.0,"currency_code":"HKD","in_stock":true},{"title":"US - Hardback","offer_id":45494448881891,"sku":"DTRPRUS-9780735211292_P","price":173.0,"currency_code":"HKD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1778\/4925\/files\/AtomicHabitsthelife-changingmillion-copy_1bestseller_JamesClear.webp?v=1734664661"},{"product_id":"1-3-10","title":"壽司幹嘛轉來轉去？【1-3集典藏套書】（10周年暢銷紀念版）","description":"\u003cp data-mce-fragment=\"1\"\u003e\u003cspan\u003e作者: 林 總 | \u003c\/span\u003e繪者: 武井宏文 \/ 水元昭嗣 | 譯者: 江裕真\u003c\/p\u003e\n\u003cdiv class=\"hr\" data-mce-fragment=\"1\"\u003e\u003chr color=\"grey\" style=\"margin-top: 0em;\" data-mce-fragment=\"1\" data-mce-style=\"margin-top: 0em;\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"hr\" data-mce-fragment=\"1\"\u003e\n\u003cdiv data-v-65dde3b5=\"\" class=\"row\"\u003e\n\u003cdiv data-v-65dde3b5=\"\" class=\"col-12 section-title mb-lg-3 mt-lg-3 mt-2 pl-0\"\u003e\n\u003cmeta charset=\"UTF-8\"\u003e\n\u003cdiv\u003e\n\u003cmeta charset=\"UTF-8\"\u003e\n\u003cdiv\u003e\n\u003cmeta charset=\"UTF-8\"\u003e\n\u003cdiv\u003e\n\u003cmeta charset=\"UTF-8\"\u003e\n\u003cdiv\u003e\n\u003cmeta charset=\"UTF-8\"\u003e\n\u003cdiv\u003e\n\u003cmeta charset=\"UTF-8\"\u003e\n\u003cdiv\u003e\n\u003cmeta charset=\"UTF-8\"\u003e\n\u003cdiv\u003e\n\u003cmeta charset=\"UTF-8\"\u003e\n\u003cdiv\u003e\n\u003cmeta charset=\"UTF-8\"\u003e\n\u003cdiv class=\"mod_b type02_m057 clearfix\"\u003e\n\u003cdiv class=\"bd\"\u003e\n\u003cdiv class=\"content\"\u003e\n\u003cmeta charset=\"UTF-8\"\u003e\n\u003cdiv\u003e\n\u003cmeta charset=\"UTF-8\"\u003e\n\u003cdiv\u003e\n\u003cmeta charset=\"UTF-8\"\u003e\n\u003cdiv\u003e\n\u003cmeta charset=\"UTF-8\"\u003e\n\u003cdiv\u003e\n\u003cmeta charset=\"UTF-8\"\u003e\n\u003cdiv\u003e\n\u003cmeta charset=\"UTF-8\"\u003e\n\u003cdiv\u003e\n\u003cmeta charset=\"UTF-8\"\u003e\n\u003cdiv class=\"mod_b type02_m057 clearfix\"\u003e\n\u003cdiv class=\"bd\"\u003e\n\u003cdiv class=\"content\"\u003e\n\u003cmeta charset=\"UTF-8\"\u003e\n\u003cdiv class=\"mod_b type02_m057 clearfix\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"bd\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"mod_b type02_m057 clearfix\" data-mce-fragment=\"1\"\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cdiv\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong\u003e　　★ 內容涵蓋：「會計知識」、「經營管理」、「實例分析」、「數字觀念」、「決策能力」、「風險控管」、「邊際利潤」、「成本結構」、「管理策略」\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003e　　★ 不僅適用於忙碌的企業經營者、創業者、股東、投資人，更是各行各業的管理層與從業人員，加值自己職場技能的最快途徑\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003e　　★ 第一次當老闆就該懂的財務眉角，系列累計銷售突破41萬冊\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003e　　★ 蔡康永書單推薦\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e　　▋給創業者：會計數字如同成績單，更是達成企業願景的除錯表。\u003cbr data-mce-fragment=\"1\"\u003e　　▋給投資人：價值投資的第一步，就是學會解讀財務報表。\u003cbr data-mce-fragment=\"1\"\u003e　　▋給上班族：記帳不代表能致富，而是要學會判斷你的花費是否有價值。\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e　　會計絕對不是錙銖必較的工具，也不是貪婪的技術。想要公司要穩定獲利、想要增加個人收入，就必須維持「現金製造機」的良好運作；因為夢想而創業，更應利用會計知識築夢踏實。\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e    數字不是用來嚇你的，而是來幫助你達成營運願景。《壽司幹嘛轉來轉去？》三部曲，將以最容易於理解漫畫形式，告訴讀者「實際可用」的管理會計知識！\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e　　讀完這本書，下列問題對你來說易如反掌：\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e　　▋ 財務三表「資產負債表」、「損益表」、「現金流量表」如何解讀？\u003cbr data-mce-fragment=\"1\"\u003e　　▋ 公司明明有利潤，為什麼卻不賺錢？\u003cbr data-mce-fragment=\"1\"\u003e　　▋ 財報數字背後的管理意涵與魔鬼細節？\u003cbr data-mce-fragment=\"1\"\u003e　　▋ 什麼是「機會成本」？如何將公司利益最大化？\u003cbr data-mce-fragment=\"1\"\u003e　　▋ 如何看穿動過手腳的財務報表？\u003cbr data-mce-fragment=\"1\"\u003e　　▋ 餃子店和法國餐廳的獲利結構有何不同？\u003cbr data-mce-fragment=\"1\"\u003e　　▋ 香奈兒為什麼要賣這麼貴？品牌經營與會計有什麼關係？\u003cbr data-mce-fragment=\"1\"\u003e　　▋ 降低成本有哪些方法？\u003cbr data-mce-fragment=\"1\"\u003e　　▋ 迴轉壽司賺錢的祕密？\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e　　▋ 如何利用「會計資訊」做出經營決策？\u003cbr data-mce-fragment=\"1\"\u003e　　▋ 為什麼會商品大賣，公司卻不賺錢？\u003cbr data-mce-fragment=\"1\"\u003e　　▋ 什麼是作業基礎成本會計？\u003cbr data-mce-fragment=\"1\"\u003e　　▋ 中小企業如何突破「成長的極限」？\u003cbr data-mce-fragment=\"1\"\u003e　　▋ 如何利用「二八法則」來分析公司的營運狀況？\u003cbr data-mce-fragment=\"1\"\u003e　　▋ 如何把會計資訊轉換成公司的利潤？\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e　　▋ 降低成本就能增加利潤嗎？\u003cbr data-mce-fragment=\"1\"\u003e　　▋ 財務報表能夠反映公司的真實情況嗎？\u003cbr data-mce-fragment=\"1\"\u003e　　▋ 藉由併購擴大企業規模，有哪些注意事項？\u003cbr data-mce-fragment=\"1\"\u003e　　▋ 為什麼彼得・杜拉克認為「利潤只是幻覺，成本才是真實」？\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003e　　◤看漫畫，學會穩定獲利的邏輯，掌握會計與財報的魔鬼細節\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e　　夢想成為一流服裝設計師的由紀，由於父親驟逝，突然接下服飾公司「HANNA」社長一職。對經營毫無觀念的她，馬上遭遇經營危機……\u003cbr data-mce-fragment=\"1\"\u003e　　原來，公司早已負債累累，瀕臨倒閉，往來銀行甚至不再提供融資，並要求由紀重整組織，以一年為限還清貸款。驚慌失措下，由紀求助於住在同棟大樓的神祕顧問安曇。安曇告訴由紀，「要想了解經營，必先學習會計」。\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"mod_b type02_m057 clearfix\"\u003e\n\u003cdiv class=\"bd\"\u003e\n\u003cdiv class=\"content\"\u003e\n\u003cstrong\u003e作者    \u003cbr\u003e林 總\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e　　日本中央大學商學院會計系畢業。合格會計師及稅務會計師，並在LEC東京LEGAL MIND大學研究所教授管理會計案例。現任林總聯合股份有限公司董事長、企管顧問，指導一般會計及管理會計系統的設計和導入，並進行演講活動等，善於將一般人害怕的數字變化成一般人都可以理解的語言。\u003cbr\u003e \u003cbr\u003e　　著有多部暢銷書，包括：《壽司幹嘛轉來轉去三部曲》、《為什麼餃子店比高級法國餐廳賺錢？》、《黑鮪魚壽司為什麼不賺錢？》、《百元理髮廳怎麼賺？》、《企管顧問這工作》、《學會現金流量管理》、《學會管理會計》、《輕鬆學會ABC∕ABM》等。\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e繪者\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e武井宏文\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e　　出生於日本青森縣。1996年以「Incompetent」在《週刊Young Magazine》（講談社）上出道。作品有《大東京忍者傳陽炎君》。興趣是探訪居酒屋。\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e水元昭嗣\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e　　1973年出生於日本宮崎縣。1995年，在《週刊少年JUMP》刊登作品〈RA〉，正式出道。另一作品〈KIDS〉在同年獲頒第五十屆手塚獎佳作。1996年，作品〈HEY!HEY!LIFE!〉刊登於《週刊少年JUMP》增刊號。2010年，在8月號的《月刊少年Champion》刊登〈從夢中醒來後〉，12月起開始在《最強JUMP》連載〈美食學園TORIKO〉。2011年，11月25日起在《電擊COMIC》（網路版）連載〈澀谷八公前〉。\u003cbr\u003e　\u003cbr\u003e\u003cstrong\u003e譯者\u003cbr\u003e    \u003cbr\u003e江裕真\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e　　輔大管研所、中央資管系畢。譯有《史上最強哲學入門》、《壽司幹嘛轉來轉去？》、《打敗大你10倍對手的終極武器》、《生命的活法：日本巨富學人本多靜六的財產告白》、《懂人，要從自己開始》等暢銷書。\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mod_b type02_m057 clearfix\"\u003e\u003ca name=\"CategoryP00a400020009\"\u003e \u003c\/a\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"大牌","offers":[{"title":"平裝書 Paperback","offer_id":43799171006691,"sku":"L3N-DTRBRTW-8667106511728","price":245.0,"currency_code":"HKD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1778\/4925\/files\/1-3_10.webp?v=1734680228"},{"product_id":"1-41","title":"壽司幹嘛轉來轉去？（1）：財報快易通──夢想如何創造利潤？創業家、投資人不可不知的財務知識【10周年暢銷紀念版】","description":"\u003cp data-mce-fragment=\"1\"\u003e\u003cspan\u003e作者: 林 總\u003c\/span\u003e     繪者: 武井宏文     譯者: 江裕真\u003c\/p\u003e\n\u003cdiv class=\"hr\" data-mce-fragment=\"1\"\u003e\u003chr color=\"grey\" style=\"margin-top: 0em;\" data-mce-style=\"margin-top: 0em;\" data-mce-fragment=\"1\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"hr\" data-mce-fragment=\"1\"\u003e\n\u003cdiv data-v-65dde3b5=\"\" class=\"row\"\u003e\n\u003cdiv data-v-65dde3b5=\"\" class=\"col-12 section-title mb-lg-3 mt-lg-3 mt-2 pl-0\"\u003e\n\u003cmeta charset=\"UTF-8\"\u003e\n\u003cdiv\u003e\n\u003cmeta charset=\"UTF-8\"\u003e\n\u003cdiv\u003e\n\u003cmeta charset=\"UTF-8\"\u003e\n\u003cdiv\u003e\n\u003cmeta charset=\"UTF-8\"\u003e\n\u003cdiv\u003e\n\u003cmeta charset=\"UTF-8\"\u003e\n\u003cdiv\u003e\n\u003cmeta charset=\"UTF-8\"\u003e\n\u003cdiv\u003e\n\u003cmeta charset=\"UTF-8\"\u003e\n\u003cdiv\u003e\n\u003cmeta charset=\"UTF-8\"\u003e\n\u003cdiv\u003e\n\u003cmeta charset=\"UTF-8\"\u003e\n\u003cdiv class=\"mod_b type02_m057 clearfix\"\u003e\n\u003cdiv class=\"bd\"\u003e\n\u003cdiv class=\"content\"\u003e\n\u003cmeta charset=\"UTF-8\"\u003e\n\u003cdiv\u003e\n\u003cmeta charset=\"UTF-8\"\u003e\n\u003cdiv\u003e\n\u003cmeta charset=\"UTF-8\"\u003e\n\u003cdiv\u003e\n\u003cmeta charset=\"UTF-8\"\u003e\n\u003cdiv\u003e\n\u003cmeta charset=\"UTF-8\"\u003e\n\u003cdiv\u003e\n\u003cmeta charset=\"UTF-8\"\u003e\n\u003cdiv\u003e\n\u003cmeta charset=\"UTF-8\"\u003e\n\u003cdiv class=\"mod_b type02_m057 clearfix\"\u003e\n\u003cdiv class=\"bd\"\u003e\n\u003cdiv class=\"content\"\u003e\n\u003cmeta charset=\"UTF-8\"\u003e\n\u003cdiv class=\"mod_b type02_m057 clearfix\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"bd\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"mod_b type02_m057 clearfix\" data-mce-fragment=\"1\"\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cdiv\u003e\u003cspan data-mce-fragment=\"1\"\u003e　【會計】是掌握經營管理的關鍵能力\u003cbr data-mce-fragment=\"1\"\u003e　　【財務報表】更是一間公司的體檢表，也是導正營運方向的儀表板\u003cbr data-mce-fragment=\"1\"\u003e　　本書以最易理解的漫畫形式，完整重現會計與財報的Know-How\u003cbr data-mce-fragment=\"1\"\u003e　　不僅適用於忙碌的企業經營者、創業者、股東、投資人\u003cbr data-mce-fragment=\"1\"\u003e　　更是各行各業的管理層與從業人員，加值自己職場技能的最快途徑\u003cbr data-mce-fragment=\"1\"\u003e　　想懂會計、財報，這本最簡單，一讀就通！\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e　　▋給創業者：會計數字如同成績單，更是達成企業願景的除錯表。\u003cbr data-mce-fragment=\"1\"\u003e　　▋給投資人：價值投資的第一步，就是學會解讀財務報表。\u003cbr data-mce-fragment=\"1\"\u003e　　▋給上班族：記帳不代表能致富，而是要學會判斷你的花費是否有價值。\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e　　會計絕對不是錙銖必較的工具，也不是貪婪的技術。想要公司要穩定獲利、想要增加個人收入，就必須維持「現金製造機」的良好運作；因為夢想而創業，更應利用會計知識築夢踏實。\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e　　數字不是用來嚇你的，而是來幫助你達成營運願景。本書以最容易於理解漫畫形式，告訴讀者「實際可用」的管理會計知識。\u003cbr data-mce-fragment=\"1\"\u003e \u003cbr data-mce-fragment=\"1\"\u003e　　讀完這本書，下列問題對你來說易如反掌：\u003cbr data-mce-fragment=\"1\"\u003e　　★ 財務三表「資產負債表」、「損益表」、「現金流量表」如何解讀？\u003cbr data-mce-fragment=\"1\"\u003e　　★ 公司明明有利潤，為什麼卻不賺錢？\u003cbr data-mce-fragment=\"1\"\u003e　　★ 財報數字背後的管理意涵與魔鬼細節？\u003cbr data-mce-fragment=\"1\"\u003e　　★ 什麼是「機會成本」？如何將公司利益最大化？\u003cbr data-mce-fragment=\"1\"\u003e　　★ 如何看穿動過手腳的財務報表？\u003cbr data-mce-fragment=\"1\"\u003e　　★ 餃子店和法國餐廳的獲利結構有何不同？\u003cbr data-mce-fragment=\"1\"\u003e　　★ 香奈兒為什麼要賣這麼貴？品牌經營與會計有什麼關係？\u003cbr data-mce-fragment=\"1\"\u003e　　★ 降低成本有哪些方法？\u003cbr data-mce-fragment=\"1\"\u003e　　★ 會計有哪些伎倆？\u003cbr data-mce-fragment=\"1\"\u003e　　★ 企業的經營計畫中，哪些部分與會計有關？\u003cbr data-mce-fragment=\"1\"\u003e　　★ 迴轉壽司賺錢的祕密？\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003e　　◤看漫畫，學會穩定獲利的邏輯，掌握會計與財報的魔鬼細節\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e　　夢想成為一流服裝設計師的由紀，由於父親驟逝，突然接下服飾公司「HANNA」社長一職。對經營毫無觀念的她，馬上遭遇經營危機……\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e　　原來，公司早已負債累累，瀕臨倒閉，往來銀行甚至不再提供融資，並要求由紀重整組織，以一年為限還清貸款。驚慌失措下，由紀求助於住在同棟大樓的神祕顧問安曇。安曇告訴由紀，「要想了解經營，必先學習會計」。\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong\u003e作者\u003cbr\u003e\u003cbr\u003e林總\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e　　日本中央大學商學院會計系畢業。合格會計師及稅務會計師，並在LEC東京LEGAL MIND大學研究所教授管理會計案例。現任林總聯合股份有限公司董事長、企管顧問，指導一般會計及管理會計系統的設計和導入，並進行演講活動等，善於將一般人害怕的數字變化成一般人都可以理解的語言。\u003cbr\u003e \u003cbr\u003e　　著有多部暢銷書，包括：《壽司幹嘛轉來轉去三部曲》、《為什麼餃子店比高級法國餐廳賺錢？》、《黑鮪魚壽司為什麼不賺錢？》、《百元理髮廳怎麼賺？》、《企管顧問這工作》、《學會現金流量管理》、《學會管理會計》、《輕鬆學會ABC∕ABM》等。\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e繪者\u003cbr\u003e\u003cbr\u003e武井宏文\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e　　出生於日本青森縣。1996年以「Incompetent」在《週刊Young Magazine》（講談社）上出道。作品有《大東京忍者傳陽炎君》。興趣是探訪居酒屋。\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e譯者    \u003cbr\u003e\u003cbr\u003e江裕真\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e　　輔大管研所、中央資管系畢。譯有《史上最強哲學入門》、《壽司幹嘛轉來轉去？》、《打敗大你10倍對手的終極武器》、《生命的活法：日本巨富學人本多靜六的財產告白》、《懂人，要從自己開始》等暢銷書。\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"大牌","offers":[{"title":"平裝書 Paperback","offer_id":43799213310179,"sku":"L3N-DTRBRTW-9789865511272","price":83.0,"currency_code":"HKD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1778\/4925\/files\/1_eccfd296-8ce3-41d1-87fc-2ba75f1f00fb.webp?v=1734680270"},{"product_id":"2-46","title":"壽司幹嘛轉來轉去？（2）：管理會計入門──微利時代如何突破困境，搞懂數字，最快！最有效！【10周年暢銷紀念版】","description":"\u003cp data-mce-fragment=\"1\"\u003e\u003cspan\u003e作者: 林 總\u003c\/span\u003e     繪者: 武井宏文     譯者: 江裕真\u003c\/p\u003e\n\u003cdiv class=\"hr\" data-mce-fragment=\"1\"\u003e\u003chr color=\"grey\" style=\"margin-top: 0em;\" data-mce-style=\"margin-top: 0em;\" data-mce-fragment=\"1\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"hr\" data-mce-fragment=\"1\"\u003e\n\u003cdiv data-v-65dde3b5=\"\" class=\"row\"\u003e\n\u003cdiv data-v-65dde3b5=\"\" class=\"col-12 section-title mb-lg-3 mt-lg-3 mt-2 pl-0\"\u003e\n\u003cmeta charset=\"UTF-8\"\u003e\n\u003cdiv\u003e\n\u003cmeta charset=\"UTF-8\"\u003e\n\u003cdiv\u003e\n\u003cmeta charset=\"UTF-8\"\u003e\n\u003cdiv\u003e\n\u003cmeta charset=\"UTF-8\"\u003e\n\u003cdiv\u003e\n\u003cmeta charset=\"UTF-8\"\u003e\n\u003cdiv\u003e\n\u003cmeta charset=\"UTF-8\"\u003e\n\u003cdiv\u003e\n\u003cmeta charset=\"UTF-8\"\u003e\n\u003cdiv\u003e\n\u003cmeta charset=\"UTF-8\"\u003e\n\u003cdiv\u003e\n\u003cmeta charset=\"UTF-8\"\u003e\n\u003cdiv class=\"mod_b type02_m057 clearfix\"\u003e\n\u003cdiv class=\"bd\"\u003e\n\u003cdiv class=\"content\"\u003e\n\u003cmeta charset=\"UTF-8\"\u003e\n\u003cdiv\u003e\n\u003cmeta charset=\"UTF-8\"\u003e\n\u003cdiv\u003e\n\u003cmeta charset=\"UTF-8\"\u003e\n\u003cdiv\u003e\n\u003cmeta charset=\"UTF-8\"\u003e\n\u003cdiv\u003e\n\u003cmeta charset=\"UTF-8\"\u003e\n\u003cdiv\u003e\n\u003cmeta charset=\"UTF-8\"\u003e\n\u003cdiv\u003e\n\u003cmeta charset=\"UTF-8\"\u003e\n\u003cdiv class=\"mod_b type02_m057 clearfix\"\u003e\n\u003cdiv class=\"bd\"\u003e\n\u003cdiv class=\"content\"\u003e\n\u003cmeta charset=\"UTF-8\"\u003e\n\u003cdiv class=\"mod_b type02_m057 clearfix\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"bd\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"mod_b type02_m057 clearfix\" data-mce-fragment=\"1\"\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cstrong\u003e       【管理會計】是微利時代讓公司活下去的關鍵決策工具\u003cbr\u003e　　【讀懂數字】就能讓獲利與績效持續奔跑\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003e　　本書以最易理解的漫畫形式，完整重現管理會計的Know-How，\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e　　不僅適用於忙碌的企業經營者、創業者、股東，\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e　　更是各行各業的管理層與從業人員，\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e　　加值自己職場技能的最快途徑──想懂會計、財報，這本最簡單，一讀就通！\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e　　無論是十四世紀的威尼斯商人，\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e　　還是身處大數據時代的企業經營者，\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e　　都是仰賴會計數字做出決策。\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e　　透過本書所述的三種經營視角，將使你的決策更有依據：\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e　　▋鳥的視角：掌握全公司，從高處俯瞰企業、掌握概況。\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e　　▋蟲的視角：密切接觸第一線，察看細節了解公司內部作業與數字的變化關係。\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e　　▋魚的視角：即時掌握企業現況，解讀動向，做出預測與揪出異常項目。\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e    利用這三個視角，即可建立「經營者的管理儀表板」，例如利用「鳥的視角」即時掌握損益表、資產負債表、現金流量表的月次變化；以「蟲的視角」檢視行銷、公關等活動的附加價值成本、或產品的個別損益與生命週期；並用「魚的視角」留意公司需改善的環節，例如重要項目的異常退貨、異常瑕疵品，或異常的成本差異與銷售虧損。\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e　　當經營者能將企業的各項活動轉化成數字，並且徹底理解數字變化所帶來的意義，那麼即便是在微利時代，也能穩定獲利。本書作者林總，善於將一般人害怕的數字，轉換為通俗語言，並且提供系統性的解讀方式，讓數字不再是令人恐慌的天書，而是最有利的經營幫手。\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e　　看過本書你一定能回答這些問題：\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e　　★ 怎麼樣才能讓公司賺錢？\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e　　★ 出色的經營者是什麼模樣？\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e　　★ 經營者的首要責任為何？\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e　　★ 如何利用「會計資訊」做出經營決策？\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e　　★ 為什麼會商品大賣，公司卻不賺錢？\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e　　★ 什麼是作業基礎成本會計？\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e　　★ 中小企業如何突破「成長的極限」？\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e　　★ 如何利用「二八法則」來分析公司的營運狀況？\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e　　★ 如何把會計資訊轉換成公司的利潤？\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e　　★ 業務部、製造部、會計部等，公司各部門的責任歸屬如何劃分？\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e　　◤ 徹底理解數字變化，扭轉經營困境！\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003e　　由紀因為父親驟逝，匆匆成為服飾公司「HANNA」的社長，完全沒有經營概念的由紀，在神祕顧問安曇的協助下，漂亮地成功重整公司。五年後，為了提高經營效率，改善現金流量，「HANNA」投資數億圓建立數據資訊系統，不料反而成為新的經營危機！無比困擾的由紀，再次求助安曇，原來「只要能懂得使用會計知識，就能有效使用資訊」。\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cstrong\u003e作者\u003cbr\u003e    \u003cbr\u003e林總\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e　　日本中央大學商學院會計系畢業。合格會計師及稅務會計師，並在LEC東京LEGAL MIND大學研究所教授管理會計案例。現任林總聯合股份有限公司董事長、企管顧問，指導一般會計及管理會計系統的設計和導入，並進行演講活動等，善於將一般人害怕的數字變化成一般人都可以理解的語言。\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e \u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e　　著有多部暢銷書，包括：《壽司幹嘛轉來轉去三部曲》、《為什麼餃子店比高級法國餐廳賺錢？》、《黑鮪魚壽司為什麼不賺錢？》、《百元理髮廳怎麼賺？》、《企管顧問這工作》、《學會現金流量管理》、《學會管理會計》、《輕鬆學會ABC∕ABM》等。\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e繪者\u003cbr\u003e\u003cbr\u003e武井宏文\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e　　出生於日本青森縣。1996年以「Incompetent」在《週刊Young Magazine》（講談社）上出道。作品有《大東京忍者傳陽炎君》。興趣是探訪居酒屋。\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e譯者\u003cbr\u003e\u003cbr\u003e江裕真\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e　　輔大管研所、中央資管系畢。譯有《史上最強哲學入門》、《壽司幹嘛轉來轉去？》、《打敗大你10倍對手的終極武器》、《生命的活法：日本巨富學人本多靜六的財產告白》、《懂人，要從自己開始》等暢銷書。\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"大牌","offers":[{"title":"平裝書 Paperback","offer_id":43799224942819,"sku":"L3N-DTRBRTW-9789865511333","price":86.0,"currency_code":"HKD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1778\/4925\/files\/2_49733178-9bd1-46d5-a64d-3679bf861431.webp?v=1734680297"},{"product_id":"3-10-10","title":"壽司幹嘛轉來轉去？（3）：財務管理最佳指南──現金流量才是關鍵，從財報中找出變現潛力，10堂課學會穩健成長的獲利邏輯【10周年暢銷紀念版】","description":"\u003cp data-mce-fragment=\"1\"\u003e\u003cspan\u003e作者: 林 總\u003c\/span\u003e     繪者: 水元昭嗣    譯者: 江裕真\u003c\/p\u003e\n\u003cdiv class=\"hr\" data-mce-fragment=\"1\"\u003e\u003chr color=\"grey\" style=\"margin-top: 0em;\" data-mce-style=\"margin-top: 0em;\" data-mce-fragment=\"1\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"hr\" data-mce-fragment=\"1\"\u003e\n\u003cdiv data-v-65dde3b5=\"\" class=\"row\"\u003e\n\u003cdiv data-v-65dde3b5=\"\" class=\"col-12 section-title mb-lg-3 mt-lg-3 mt-2 pl-0\"\u003e\n\u003cmeta charset=\"UTF-8\"\u003e\n\u003cdiv\u003e\n\u003cmeta charset=\"UTF-8\"\u003e\n\u003cdiv\u003e\n\u003cmeta charset=\"UTF-8\"\u003e\n\u003cdiv\u003e\n\u003cmeta charset=\"UTF-8\"\u003e\n\u003cdiv\u003e\n\u003cmeta charset=\"UTF-8\"\u003e\n\u003cdiv\u003e\n\u003cmeta charset=\"UTF-8\"\u003e\n\u003cdiv\u003e\n\u003cmeta charset=\"UTF-8\"\u003e\n\u003cdiv\u003e\n\u003cmeta charset=\"UTF-8\"\u003e\n\u003cdiv\u003e\n\u003cmeta charset=\"UTF-8\"\u003e\n\u003cdiv class=\"mod_b type02_m057 clearfix\"\u003e\n\u003cdiv class=\"bd\"\u003e\n\u003cdiv class=\"content\"\u003e\n\u003cmeta charset=\"UTF-8\"\u003e\n\u003cdiv\u003e\n\u003cmeta charset=\"UTF-8\"\u003e\n\u003cdiv\u003e\n\u003cmeta charset=\"UTF-8\"\u003e\n\u003cdiv\u003e\n\u003cmeta charset=\"UTF-8\"\u003e\n\u003cdiv\u003e\n\u003cmeta charset=\"UTF-8\"\u003e\n\u003cdiv\u003e\n\u003cmeta charset=\"UTF-8\"\u003e\n\u003cdiv\u003e\n\u003cmeta charset=\"UTF-8\"\u003e\n\u003cdiv class=\"mod_b type02_m057 clearfix\"\u003e\n\u003cdiv class=\"bd\"\u003e\n\u003cdiv class=\"content\"\u003e\n\u003cmeta charset=\"UTF-8\"\u003e\n\u003cdiv class=\"mod_b type02_m057 clearfix\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"bd\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"mod_b type02_m057 clearfix\" data-mce-fragment=\"1\"\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e        【降低成本】就能增加利潤嗎？\u003cbr data-mce-fragment=\"1\"\u003e　　【財務報表】能夠無誤差反映一間公司的真實情況嗎？\u003cbr data-mce-fragment=\"1\"\u003e　　【併購擴張】有哪些一定要筆記的魔鬼細節？\u003cbr data-mce-fragment=\"1\"\u003e　　本書以最易理解的漫畫形式，完整重現管理會計的Know-How，\u003cbr data-mce-fragment=\"1\"\u003e　　不僅適用於忙碌的企業經營者、創業者、股東，\u003cbr data-mce-fragment=\"1\"\u003e　　更是各行各業的管理層與從業人員，\u003cbr data-mce-fragment=\"1\"\u003e　　加值自己職場技能的最快途徑──想懂會計、財報，這本最簡單，一讀就通！\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e　　UNIQLO如何從地方零售商，發展成跨國集團？\u003cbr data-mce-fragment=\"1\"\u003e　　稻盛和夫又如何使瀕臨破產的日本航空由虧轉盈？\u003cbr data-mce-fragment=\"1\"\u003e　　股王大立光為什麼強調不做低毛利生意？\u003cbr data-mce-fragment=\"1\"\u003e　　別忘了，任何一間知名大企業，都曾經是中小企業；\u003cbr data-mce-fragment=\"1\"\u003e　　它們成長的關鍵皆在於──經營者是否具備「會計思維」！\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e　　▋給企業經營者：能夠穩健成長、成為業界舉足輕重的大公司，都知道會計數字的重要性。\u003cbr data-mce-fragment=\"1\"\u003e　　▋給中階經理人：懂得解讀財務報表，部門營運更有計畫，更能制定有效的獲利策略。\u003cbr data-mce-fragment=\"1\"\u003e　　▋給小資上班族：具備財務知識，增加工作產能，提案更具說服力。\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e　　管理會計必須從實戰中學習，才能有助於經營與管理企業。想要在現今競爭的社會中生存，勢必得要養成不受到表面會計數字所惑的「正牌會計能力」。而要想養成「正牌會計能力」，就必須回歸根本，好好思考一下會計最基礎的部分，才能找到隱藏在既有業務中的現金，提高企業獲利，增加競爭優勢。\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e　　看過本書你一定能回答這些問題：\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e　　★ 降低成本就能增加利潤嗎？\u003cbr data-mce-fragment=\"1\"\u003e　　★ 財務報表能夠反映公司的真實情況嗎？\u003cbr data-mce-fragment=\"1\"\u003e　　★ 藉由併購擴大企業規模，有哪些注意事項？\u003cbr data-mce-fragment=\"1\"\u003e　　★ 為什麼彼得・杜拉克認為「利潤只是幻覺，成本才是真實」？\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e　　◤ 品質差的利潤，是沒有「現金流」的利潤！\u003cbr data-mce-fragment=\"1\"\u003e　　延續第1、2集的情節，面對金融風暴、全球經濟衰退、營收大幅減少，已經成長為中型企業的服飾公司HANNA，遭遇第三次經營危機，社長由紀每天都為籌款操煩。她的表哥田端勝以曾任企管顧問的資歷風光進入HANNA，但傲慢的態度造成高階主管會議一片混亂。\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e　　禍不單行，放款銀行更要求 HANNA「必須在半年之內償還15億圓」。走投無路的由紀再次求助神祕顧問安曇先生，安曇卻只提出三個看似簡單的問題當作線索──何謂成本？何謂利潤？何謂現金流量？唯有搞懂這些問題，才能使公司克服難關，再次成長。\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e作者\u003cbr\u003e\u003cbr\u003e林總\u003cbr\u003e\u003cbr\u003e　　日本中央大學商學院會計系畢業。合格會計師及稅務會計師，並在LEC東京LEGAL MIND大學研究所教授管理會計案例。現任林總聯合股份有限公司董事長、企管顧問，指導一般會計及管理會計系統的設計和導入，並進行演講活動等，善於將一般人害怕的數字變化成一般人都可以理解的語言。\u003cbr\u003e \u003cbr\u003e　　著有多部暢銷書《為什麼餃子店比高級法國餐廳賺錢？》、《黑鮪魚壽司為什麼不賺錢？》、《百元理髮廳怎麼賺？》、《企管顧問這工作》、《學會現金流量管理》、《學會管理會計》、《輕鬆學會ABC∕ABM》等。\u003cbr\u003e\u003cbr\u003e繪者\u003cbr\u003e\u003cbr\u003e水元昭嗣\u003cbr\u003e\u003cbr\u003e　　1973年出生於日本宮崎縣。1995年，在《週刊少年JUMP》刊登作品〈RA〉，正式出道。另一作品〈KIDS〉在同年獲頒第五十屆手塚獎佳作。1996年，作品〈HEY!HEY!LIFE!〉刊登於《週刊少年JUMP》增刊號。2010年，在8月號的《月刊少年Champion》刊登〈從夢中醒來後〉，12月起開始在《最強JUMP》連載〈美食學園TORIKO〉。2011年，11月25日起在《電擊COMIC》（網路版）連載〈澀谷八公前〉。\u003cbr\u003e\u003cbr\u003e譯者    \u003cbr\u003e\u003cbr\u003e江裕真\u003cbr\u003e\u003cbr\u003e　　輔大管研所、中央資管系畢。譯有《史上最強哲學入門》、《壽司幹嘛轉來轉去？》、《打敗大你10倍對手的終極武器》、《生命的活法：日本巨富學人本多靜六的財產告白》、《懂人，要從自己開始》等暢銷書。\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"大牌","offers":[{"title":"平裝書 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for cheese to nourish them and make them happy.  \u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eCheese is a metaphor for what you want to have in life, for example a good job, a loving relationship, money or possessions, health or spiritual peace of mind.  \u003cbr\u003e\u003cbr\u003eThe maze is where you look for what you want, perhaps the organisation you work in, or the family or community you live in. The problem is that the cheese keeps moving. \u003cbr\u003e\u003cbr\u003eIn the story, the characters are faced with unexpected change in their search for the cheese. One of them eventually deals with change successfully and writes what he has learned on the maze walls.  \u003cbr\u003e\u003cbr\u003eDiscover the secret of the writing on the wall for yourself and learn how to anticipate, adapt to, and enjoy change whenever you need to. Written for all ages, this story takes less than an hour to read, but its unique insights will last a lifetime. \u003cbr\u003e\u003cbr\u003e\u003cb\u003eExploring a simple way to take the fear and anxiety out of managing the future, \u003ci\u003eWho Moved My Cheese?\u003c\/i\u003e  is the life-changing guide to help you accept change and enjoy less stress and more success in your work and life.\u003c\/b\u003e\u003c\/p\u003e","brand":"Vermilion","offers":[{"title":"GB - Paperback \/ softback","offer_id":43831321133283,"sku":"DTRPRUK-9780091816971_P8","price":83.0,"currency_code":"HKD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1778\/4925\/files\/WhoMovedMyCheese.webp?v=1734691440"},{"product_id":"good-to-great","title":"Good To Great","description":"By: Jim Collins     \u003chr\u003e\u003cp\u003e\u003cb\u003eCan a good company become a great one? 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color=\"grey\"\u003e\n\u003cdiv class=\"row\"\u003e\n\u003cdiv class=\"column m-span12 st-span12 lt-span5 lt-pull4 f-span5 f-pull4 x-span6 x-pull4\"\u003e\n\u003cdiv itemprop=\"description\"\u003e\n\u003cdiv class=\"row\"\u003e\n\u003cdiv class=\"column m-span12 st-span12 lt-span5 lt-pull4 f-span5 f-pull4 x-span6 x-pull4\"\u003e\n\u003cdiv itemprop=\"description\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003e \u003cmeta 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charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e***THE SUNDAY TIMES BESTSELLER***\u003cbr\u003eBOOK OF THE YEAR IN GUARDIAN, ECONOMIST \u0026amp; NEW STATESMAN\u003cbr\u003e\u003cbr\u003e'Excellent and provocative... a passionate, timely book.' Sunday Times\u003cbr\u003e'A fine new book... thoughtful, deeply reported and impeccably even-handed.' The Times\u003cbr\u003e\u003cbr\u003eEmerging from a collection of city states 150 years ago, no other country has had as turbulent a history as Germany or enjoyed so much prosperity in such a short time frame. Today, as much of the world succumbs to authoritarianism and democracy is undermined from its heart, Germany stands as a bulwark for decency and stability.\u003cbr\u003e\u003cbr\u003eMixing personal journey and anecdote with compelling empirical evidence, this is a critical and entertaining exploration of the country many in the West still love to hate. Raising important questions for our post-Brexit landscape, Kampfner asks why, despite its faults, Germany has become a model for others to emulate, while Britain fails to tackle contemporary challenges. Part memoir, part history, part travelogue, Why the Germans Do It Better is a rich and witty portrait of an eternally fascinating country.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Atlantic Books","offers":[{"title":"平裝書 Paperback","offer_id":43947220369635,"sku":"DTRFFUK-9781786499783","price":85.0,"currency_code":"HKD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1778\/4925\/files\/WhytheGermansDoitBetter.jpg?v=1734728400"},{"product_id":"drive","title":"Drive","description":"By: Daniel H. Pink     \u003chr\u003e\u003cp\u003e\u003cb\u003eA book that will change how you think and transform how you live \u003cbr\u003e\u003cbr\u003e\u003c\/b\u003eForget everything you thought you knew about how to motivate people - at work, at school, at home. It is wrong. As Daniel H. Pink explains in his paradigm-shattering book \u003ci\u003eDrive\u003c\/i\u003e, the secret to high performance and satisfaction in today's world is the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and the world.\u003cbr\u003e\u003cbr\u003eAlong the way, he takes us to companies that are enlisting new approaches to motivation, and introduces us to the scientists and entrepreneurs who are pointing a bold way forward.\u003c\/p\u003e","brand":"Canongate Books","offers":[{"title":"GB - Paperback \/ softback","offer_id":43947317919971,"sku":"DTRFFUK-9781786891709","price":94.0,"currency_code":"HKD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1778\/4925\/files\/Drive.jpg?v=1734728498"},{"product_id":"my-morning-routine","title":"My Morning Routine","description":"By: Benjamin Spall, Michael Xander     \u003chr\u003e\u003cp\u003e\u003cb\u003eONE OF AMAZON'S BEST BUSINESS BOOKS OF 2018 SO FAR\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eONE OF THE \u003ci\u003eFINANCIAL TIMES' \u003c\/i\u003e\u003c\/b\u003e\u003cb\u003eBUSINESS BOOKS OF THE MONTH UPON RELEASE\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eONE OF \u003ci\u003eBUSINESS INSIDER\u003c\/i\u003e'S BEST BUSINESS BOOKS TO READ THIS SUMMER\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003e'\u003c\/b\u003eThis small book carries the irresistible implicit promise that if you follow the morning routines of famous, important and successful people, you will become famous, important and successful yourself.' \u003ci\u003eFinancial Times\u003c\/i\u003e\u003cbr\u003e\u003cb\u003e\u003cbr\u003eHow are you spending your most valuable hours? 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Whether you want to boost your productivity, implement a workout or meditation routine, or learn to roll with the punches in the morning, this book has you covered. \u003cbr\u003e\u003cbr\u003eOnce you land on the right routine, you'll look forward to waking up.\u003cbr\u003e\u003cbr\u003e-----\u003cbr\u003e\u003cbr\u003eFrom inside the book: \u003cbr\u003e\u003cbr\u003e 'A big part of my morning routine is about what I don't do: when I wake up, I don't start the day by looking at my phone' - ARIANNA HUFFINGTON, founder of the Huffington Post and Thrive Global\u003cbr\u003e\u003cbr\u003e 'I travel a lot for work, so my days are always different. 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He does that by providing a series of guided exercises and questions for reflecting on what you’re like, what you value, and what principles will best help you achieve your goals. These exercises draw from key concepts in the original \u003ci\u003ePrinciples \u003c\/i\u003ebook, including:\u003cbr\u003e\u003cbr\u003e1. How to identify your strengths, weaknesses, motivations and preferences\u003cbr\u003e2. How to use the 'five-step process' to achieve your goals\u003cbr\u003e3. How to become both 'assertive and open-minded at the same time'\u003cbr\u003e4. How to maximise your learning from your mistakes (which are inevitable)\u003cbr\u003e\u003cbr\u003eAll of these exercises can optionally be enhanced using the free \u003ci\u003ePrinciples in Action \u003c\/i\u003eiOS and Android app, which provides an even more interactive, multimedia experience, and they are followed by a number of blank journal pages containing thought-provoking and unconventional prompts from \u003ci\u003ePrinciples \u003c\/i\u003eaimed at helping you formulate your own principles\u003ci\u003e. \u003c\/i\u003eThe experience concludes with a structured reflection on where you and your loved ones are along life’s journey, leaving you with a highly personalised, practical playbook for achieving success in the years ahead.","brand":"Simon \u0026 Schuster (UK)","offers":[{"title":"Hardback","offer_id":44005292441827,"sku":"L0S-DTRSSUK-9781398520929","price":162.0,"currency_code":"HKD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1778\/4925\/files\/Principles-YourGuidedJournal.jpg?v=1734741903"},{"product_id":"product-1569","title":"怎麼做出最好選擇？人人都需要的行為經濟學","description":"\u003cp style=\"text-align: left;\" data-mce-style=\"text-align: left;\"\u003e作者：犬飼佳吾 \u003cspan data-mce-fragment=\"1\"\u003e｜\u003c\/span\u003e 譯者：游韻馨\u003c\/p\u003e\n\u003cdiv class=\"hr\" style=\"text-align: left;\" data-mce-style=\"text-align: left;\"\u003e\n\u003chr color=\"grey\" style=\"margin-top: 0em;\" data-mce-style=\"margin-top: 0em;\"\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cstrong\u003e       行為經濟學=經濟學+心理學\u003c\/strong\u003e\u003cbr\u003e\u003cstrong data-mce-fragment=\"1\"\u003e\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e　　是一門研究人類如何思考得失、如何採取行動的學問，是更加實用的經濟學。\u003c\/div\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003cdiv\u003e　　人通常是不理性的，我們怕麻煩、容易被輕鬆享樂的事情吸引、經常買下不需要的東西，大多數人都不是「聰明且完美的人」。本書揭開人類容易犯錯的本質，帶你認清自己思考習慣當中的偏誤，你將能建立正確得失觀念，運用在日常生活，做出更好的決定！\u003c\/div\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003cdiv\u003e\u003cstrong\u003e　　→7大篇章教你成為「選擇」專家！←\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cstrong\u003e　　第1.2章 舉出人類奇妙的行為，提供讀者反思\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003e　　Ex. 你現在是不是有明知不會再穿，卻一直放在衣櫃裡的衣服呢？而且，比起便宜的衣服，你更捨不得丟掉那些比較貴的衣服。\u003c\/div\u003e\n\u003cdiv\u003e　　Ex. 如果給你1000元，並讓你自行決定要分多少錢給身旁的陌生人，不用問他的意見。明明最有利的結果是全拿，但多數人還是會選擇把錢分給對方。\u003c\/div\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003cdiv\u003e\u003cstrong\u003e　　第3.4.5章 介紹各項理論及人性思考的偏誤，對應實例淺顯易懂！\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003e　　Ex. 人們經常不想白費已付出的時間金錢，即使知道繼續下去會吃虧，仍然選擇不退出，這就是「沉沒成本效應」。\u003c\/div\u003e\n\u003cdiv\u003e　　Ex. 你有一個喜歡的對象，聽到朋友稱讚他，你心想「我的眼光果然沒錯」；要是朋友說了他的壞話，你卻「不相信」？\u003c\/div\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003cdiv\u003e\u003cstrong\u003e　　第6.7章 在生活中善用行為經濟學，建立正確心態\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003e　　Ex. 你在店家看到「下殺五折！」等促銷詞彙，開始覺得心動時，請先問自己，假如沒看到這些用語，你還會想買嗎？如果本來完全不需要，就算再便宜，買下它都不算是「賺到」。\u003c\/div\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003cdiv\u003e　　◎行為經濟學是要讓我們過得更幸福的方法，不是人生終極的目的。告訴自己盡量做出合理的決定，偶爾吃虧也沒關係。\u003c\/div\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003cdiv\u003e\u003cstrong\u003e本書特色\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003cdiv\u003e\u003cstrong\u003e　　●大人小孩都適讀的行為經濟學入門書\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003e　　行為經濟學是近年愈來愈受矚目的領域，本書文字淺白，每跨頁介紹一個主題，篇幅適中容易掌握，也從孩子角度出發，提供爭取零用錢的技巧、買東西的觀念、交朋友的觀念等，這些思維都能延伸到成人的社會生活。\u003c\/div\u003e\n\u003cdiv\u003e　　行為經濟學不僅有運用金錢的策略，還有處事的方針，愈早了解，好處愈多，是給孩子受用一生的禮物。\u003c\/div\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003cdiv\u003e\u003cstrong\u003e　　●大量實例，觀念立即應用\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003e　　全書舉出五十多個例子，深入淺出的介紹人們「思考的習慣」，包含人們容易陷入的思考偏誤，更進一步教讀者應對方法；專門一章介紹「輕推理論」如何引導人心前往好的方向，具體實例令人恍然大悟。貼近生活，讀者能立即應用。\u003c\/div\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003cdiv\u003e\u003cstrong\u003e　　●開啟家庭對話、課堂思辨\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003e　　透過書中日常生活的案例：零用錢、買禮物、到餐廳吃飯時餐點的選擇等等，家長能與孩子開啟對話討論，並藉由每篇末尾提出的「一起來思考」問題，交流彼此想法，一同建立家庭的理財與行事觀念；也適於在學校課堂討論，思考什麼樣的選擇對自己和社會有利，培養公民素養。\u003c\/div\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003cdiv\u003e\u003cstrong\u003e　　㊕用心細節\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003e　　為了臺灣讀者閱讀便利，情境範例中所敘商品、餐點等的價格，不直接沿用原文的日圓定價，以避免造成隔閡感；而是調整為適合臺灣生活經驗的金額，讓你超順暢吸收本書的經濟學知識！＄＄＄\u003c\/div\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003cdiv\u003e　　※適讀年齡：高年級以上學生至一般成人\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"mod_b type02_m057 clearfix\"\u003e\n\u003cdiv class=\"bd\"\u003e\n\u003cdiv class=\"content\"\u003e\n\u003cdiv\u003e\u003cstrong\u003e\u003cbr\u003e\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cstrong\u003e作者\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cstrong\u003e犬飼佳吾\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e　　明治學院大學經濟學部副教授。1981年出生於長野縣松本市。北海道大學研究所文學研究科博士。曾任日本學術振興會特別研究員PD、巴黎綜合理工學院研究員、大阪大學社會經濟研究所講師。專攻行為經濟學、實驗經濟學、神經經濟學。榮獲大阪大學獎、第三屆雅虎日本商業公司金融統籌本部優秀論文獎（行為經濟學會）。運用社會科學的實驗方法，探究人類社會性的起源。\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e譯者\u003cbr\u003e\u003cbr\u003e游韻馨\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e　　在豆府小樓與十隻豆豆一起過著鄉下生活的自由譯者。譯作包括《一人創業強化攻略》、《amazon絕對思考》、《有趣到睡不著的植物學》、《我們的椿象圖鑑》、【哆啦A夢科學任意門】系列等多部作品。\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"快樂","offers":[{"title":"平裝書 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 看似複雜的商業模式，用幾個簡單的數字便可輕鬆破解！\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003cdiv\u003e　　假如閱讀完《底層邏輯》，你掌握了是非對錯、思考問題、個體進化、理解他人和社會協作五方面的底層邏輯。\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cbr\u003e　　那麼現在《底層邏輯2》，將用簡單的數字和思維，讓你看清世界的規則，看透商業的本質，破解商業難題，收穫屬於你的成功！\u003c\/div\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003cdiv\u003e　　張旭無限教室線上課程平台創辦人　數學老師張旭（張舜為）――審定\u003c\/div\u003e\n\u003cdiv\u003e　　資深企業講師、職場作家、廣播主持人　謝文憲――專文推薦\u003c\/div\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003cdiv\u003e　　期待大家都能在被妖魔化的數學裡，找到數學可愛的一面，它會讓你賺大錢，並且實現商業的最高價值：服務人群。――謝文憲\u003c\/div\u003e\n\u003cdiv\u003e　\u003c\/div\u003e\n\u003cdiv\u003e　　數字不但非常有趣，而且很有用！\u003c\/div\u003e\n\u003cdiv\u003e　　如果你覺得數字枯燥、毫無用處，那你就錯過了一門連接現象與本質的語言，錯過了理解商業世界最底層邏輯的終極方法。\u003c\/div\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003cdiv\u003e　　持續成功的底層邏輯，只須用一個數學公式即能破解：\u003c\/div\u003e\n\u003cdiv\u003e　　提高整體成功率的方法：一是提高基礎成功率，二是增加嘗試次數。\u003c\/div\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003cdiv\u003e　　而什麼是「商業世界的加減乘除」？　\u003c\/div\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003cdiv\u003e　　商業世界的生命體是企業，企業也需要謀求個體的生存繁衍（競爭），以及群體的共生繁榮（合作）。\u003c\/div\u003e\n\u003cdiv\u003e　　有時候企業選擇競爭，有時候企業選擇合作，但目的都是永續經營。\u003c\/div\u003e\n\u003cdiv\u003e　　合作與競爭可能在同一個維度上，也可能在不同的維度上。\u003c\/div\u003e\n\u003cdiv\u003e　　只要理解競爭合作、同維異維，你就能理解什麼是「商業世界的加減乘除」。\u003c\/div\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003cdiv\u003e　\u003cstrong\u003e　本書重點\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e　　四則運算：基於數字的加減乘除在商業世界具有獨特價值，掌握這個工具，你就能從數字中開採出「礦藏」。\u003c\/div\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003cdiv\u003e　　笛卡兒坐標系：養成「五維思考」的習慣，你就能升維思考、降維執行，從而更好地理解商業世界，在創業道路上所向披靡。\u003c\/div\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003cdiv\u003e　　指數和冪：指數和冪以及它們背後的數學規律，幾乎決定了你在商業世界裡能獲得多大的成功。\u003c\/div\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003cdiv\u003e　　變異數與標準差：掌握住衡量差異性的重要工具，就能在經營企業、管理團隊、製造產品時正確評估該縮小或擴大，確保企業的良性運轉。\u003c\/div\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003cdiv\u003e　　機率與統計：這個世界從來都是不確定的，創業就是管理機率。\u003c\/div\u003e\n\u003cdiv\u003e　　\u003c\/div\u003e\n\u003cdiv\u003e　　博弈論：你在決策時，別人也在決策。這些決策相互影響，甚至相互交織，從而使那些奇妙的決策顯得很愚蠢，使那些莫名其妙的決策產生奇效。\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cb\u003e作者\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003cstrong\u003e劉潤\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003cdiv\u003e　　\u003cspan 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