{"product_id":"programa-o-seras-programado-diez-mandamientos-para-la-era-digital-program-or-be-programmed-ten-commands-for-a-digital-age","title":"Programa o serás programado: Diez mandamientos para la era digital \/ Program or Be Programmed: Ten Commands for a Digital Age","description":"\u003cp\u003e\u003cb\u003eDiez mandamientos para la era digital.\u003cbr\u003e\u003cbr\u003e\u003c\/b\u003eEl debate sobre si la red es buena o mala es irrelevante: la red est\u0026amp;aacute; aqu\u0026amp;iacute; para quedarse y si bien somos cada vez m\u0026amp;aacute;s conscientes de los muchos problemas que ha engendrado la era digital, lo que se requiere ahora es una respuesta humana a la evoluci\u0026amp;oacute;n de estas tecnolog\u0026amp;iacute;as. Para Rushkoff es imprescindible empezar a codificar los cambios por los que estamos pasando y desarrollar un nuevo patr\u0026amp;oacute;n \u0026amp;eacute;tico, comportamental y comercial para guiarnos.\u003cbr\u003e\u003cbr\u003eEstamos viviendo un cambio de paradigma real y sin embargo tenemos escasa comprensi\u0026amp;oacute;n de lo que nos ocurre y de c\u0026amp;oacute;mo superarlo. La verdadera pregunta que debemos plantearnos es, \u0026amp;iquest;dirigimos la tecnolog\u0026amp;iacute;a, o nos dejamos dirigir por ella y aquellos que la han dominado? En el paisaje altamente programado en el que vivimos podemos crear el software o podemos ser el software; programar o ser programados. Hasta ahora, nos hemos limito a ser programados. En este peque\u0026amp;ntilde;o y valioso libro Rushkoff ofrece tanto a los entusiastas cibern\u0026amp;eacute;ticos como a los tecn\u0026amp;oacute;fobos las pautas para navegar en este nuevo universo digital y recuperar el control de nuestras vidas.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eENGLISH DESCRIPTION\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eA friendly little book with a big and actionable message helps readers come to recognize programming as the new literacy of the digital age.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eThe debate over whether the Net is good or bad for us fills the airwaves and the blogosphere. But for all the heat of claim and counter-claim, the argument is essentially beside the point: It\u0026amp;rsquo;s here; it\u0026amp;rsquo;s everywhere. The real question is, do we direct technology, or do we let ourselves be directed by it and those who have mastered it? \u0026amp;ldquo;Choose the former,\u0026amp;rdquo; writes Rushkoff, \u0026amp;ldquo;and you gain access to the control panel of civilization. Choose the latter, and it could be the last real choice you get to make.\u0026amp;rdquo;\u003cbr\u003e\u003cbr\u003eIn this spirited, accessible guide to poetics of new media, Rushkoff picks up where Marshall McLuhan left off to create a template through which to see beyond the social conventions and power structures that have vexed us for centuries. In ten chapters, composed of ten \u0026amp;ldquo;commands\u0026amp;rdquo; accompanied by original illustrations from comic artist Leland Purvis, Rushkoff provides cyber enthusiasts and technophobes alike with the guidelines to navigate this new universe.\u003c\/p\u003e","brand":"PRH Grupo Editorial","offers":[{"title":"US - Paperback","offer_id":49736379302115,"sku":"DTRPRUS-9788417636890","price":124.0,"currency_code":"HKD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1778\/4925\/files\/efe2615d34c6-9788417636890.jpg?v=1789524506","url":"https:\/\/buybookbook.com\/zh-mo\/products\/programa-o-seras-programado-diez-mandamientos-para-la-era-digital-program-or-be-programmed-ten-commands-for-a-digital-age","provider":"買書書 BuyBookBook","version":"1.0","type":"link"}