{"product_id":"como-hacer-grandes-cosas-how-big-things-get-done","title":"Cómo hacer grandes cosas \/ How Big Things Get Done","description":"\u003cp\u003e\u003cb\u003eLos secretos para planificar y llevar a cabo con \u0026amp;eacute;xito proyectos de cualquier envergadura, por el mayor experto munidal en megaproyectos.\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003eNada es m\u0026amp;aacute;s inspirador que una ambiciosa visi\u0026amp;oacute;n que se convierte en una realidad triunfante: el Empire State Building pas\u0026amp;oacute; de ser un boceto a cambiar el skyline de Nueva York en tan solo veinti\u0026amp;uacute;n meses. Sin embargo, la mayor\u0026amp;iacute;a de las veces las grandes visiones se convierten en aut\u0026amp;eacute;nticas pesadillas: seg\u0026amp;uacute;n las estad\u0026amp;iacute;sticas, un asombroso 92 por ciento de los megaproyectos superan el presupuesto o el cronograma, o ambas cosas. \u003cbr\u003e\u003cbr\u003eIncluso los esfuerzos m\u0026amp;aacute;s modestos, como emprender un peque\u0026amp;ntilde;o negocio, suelen fracasar. \u0026amp;iquest;Por qu\u0026amp;eacute;? El profesor de la Universidad de Oxford Bent Flyvbjerg ha dedicado su vida a comprender qu\u0026amp;eacute; distingue a esos pocos triunfos entre tantos fracasos. En C\u0026amp;oacute;mo hacer grandes cosas identifica los errores de juicio y la toma de decisiones equivocadas que llevan al naufragio de los proyectos, ya sean grandes o peque\u0026amp;ntilde;os. Y muestra c\u0026amp;oacute;mo tus propios proyectos tienen m\u0026amp;aacute;s posibilidades de \u0026amp;eacute;xito si aplicas los principios que \u0026amp;eacute;l mismo ha investigado durante d\u0026amp;eacute;cadas.\u003cbr\u003e\u003cbr\u003eRepleto de inolvidables ejemplos que van desde la construcci\u0026amp;oacute;n de la \u0026amp;Oacute;pera de S\u0026amp;iacute;dney y la creaci\u0026amp;oacute;n de los \u0026amp;uacute;ltimos \u0026amp;eacute;xitos de taquilla de Pixar, hasta la desastrosa reforma de una casa en Brooklyn, este libro es una gu\u0026amp;iacute;a indispensable para cualquier persona que planee un proyecto ambicioso.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eENGLISH DESCRIPTION\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eThe secrets to successfully planning and delivering projects on any scale\u0026amp;mdash;from home renovation to space exploration\u0026amp;mdash;by the world\u0026amp;rsquo;s leading expert on megaprojects.\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003cbr\u003e\u0026amp;ldquo;This book is important, timely, instructive, and entertaining. What more could you ask for?\u0026amp;rdquo;\u0026amp;mdash;Daniel Kahneman, Nobel Prize-winning author of \u003ci\u003eThinking\u003c\/i\u003e,\u003ci\u003e Fast\u003c\/i\u003e, and \u003ci\u003eSlow\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003cbr\u003e\u0026amp;ldquo;Over-budget and over-schedule is an inevitability. Incompetence and grift is outrageous. Bent Flyvbjerg, with this terrific data-driven book, has shown that there is another way.\u0026amp;rdquo;\u0026amp;mdash;Frank Gehry\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eNothing is more inspiring than a big vision that becomes a triumphant, new reality. Think of how the Empire State Building went from a sketch to the jewel of New York\u0026amp;rsquo;s skyline in twenty-one months, or how Apple\u0026amp;rsquo;s iPod went from a project with a single employee to a product launch in eleven months.\u003cbr\u003e\u003cbr\u003eThese are wonderful stories. But most of the time big visions turn into nightmares. Remember Boston\u0026amp;rsquo;s \u0026amp;ldquo;Big Dig\u0026amp;rdquo;? Almost every sizeable city in the world has such a fiasco in its backyard. In fact, no less than 92% of megaprojects come in over budget or over schedule, or both. The cost of California\u0026amp;rsquo;s high-speed rail project soared from $33 billion to $100 billon\u0026amp;mdash;and won\u0026amp;rsquo;t even go where promised. More modest endeavors, whether launching a small business, organizing a conference, or just finishing a work project on time, also commonly fail. Why?\u003cbr\u003e\u003cbr\u003eUnderstanding what distinguishes the triumphs from the failures has been the life\u0026amp;rsquo;s work of Oxford professor Bent Flyvbjerg, dubbed \u0026amp;ldquo;the world\u0026amp;rsquo;s leading megaproject expert.\u0026amp;rdquo; In \u003ci\u003eHow Big Things Get Done\u003c\/i\u003e, he identifies the errors in judgment and decision-making that lead projects, both big and small, to fail, and the research-based principles that will make you succeed with yours. For example:\u003cbr\u003e\u003cbr\u003e\u0026amp;bull; Understand your odds. If you don\u0026amp;rsquo;t know them, you won\u0026amp;rsquo;t win.\u003cbr\u003e\u0026amp;bull; Plan slow, act fast. Getting to the action quick feels right. But it\u0026amp;rsquo;s wrong. \u003cbr\u003e\u0026amp;bull; Think right to left. Start with your goal, then identify the steps to get there.\u003cbr\u003e\u0026amp;bull; Find your Lego. Big is best built from small.\u003cbr\u003e\u0026amp;bull; Be a team maker. You won\u0026amp;rsquo;t succeed without an \u0026amp;ldquo;us.\u0026amp;rdquo;\u003cbr\u003e\u0026amp;bull; Master the unknown unknowns. Most think they can\u0026amp;rsquo;t, so they fail. Flyvbjerg shows how you can.\u003cbr\u003e\u0026amp;bull; Know that your biggest risk is you.\u003cbr\u003e\u003cbr\u003eFull of vivid examples ranging from the building of the Sydney Opera House to the making of the latest Pixar blockbusters, to a home renovation in Brooklyn gone awry, \u003ci\u003eHow Big Things Get Done\u003c\/i\u003e reveals how to get any ambitious project done\u0026amp;mdash;on time and on budget.\u003c\/p\u003e","brand":"PRH Grupo Editorial","offers":[{"title":"US - Paperback","offer_id":49741282935011,"sku":"DTRPRUS-9788466674249","price":157.0,"currency_code":"HKD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1778\/4925\/files\/3ff797331605-9788466674249.jpg?v=1789597835","url":"https:\/\/buybookbook.com\/zh\/products\/como-hacer-grandes-cosas-how-big-things-get-done","provider":"買書書 BuyBookBook","version":"1.0","type":"link"}