{"product_id":"crear-o-morir-la-esperanza-de-latinoamerica-y-las-cinco-claves-de-la-innovacion-innovate-or-die","title":"Crear o morir: La esperanza de Latinoamérica y las cinco claves de la innovación\/ Innovate or Die!","description":"\u003cb\u003eCon un sorprendente y estimulante optimismo, Andr\u0026amp;eacute;s Oppenheimer revela en este libro las claves del \u0026amp;eacute;xito en el siglo XXI, en que la innovaci\u0026amp;oacute;n y la creatividad ser\u0026amp;aacute;n los pilares del progreso.\u003cbr\u003e\u003cbr\u003e\u003c\/b\u003e\u0026amp;iquest;Qu\u0026amp;eacute; debemos hacer como personas y pa\u0026amp;iacute;ses para avanzar en la econom\u0026amp;iacute;a de la innovaci\u0026amp;oacute;n?\u003cb\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/b\u003e\u0026amp;iquest;Qu\u0026amp;eacute; debemos hacer para producir innovadores de talla mundial como Steve Jobs?\u003cp\u003ePara averiguarlo, Oppenheimer -el periodista iberoamericano m\u0026amp;aacute;s galardonado a escala internacional- explora los secretos de varios innovadores en la actualidad.\u003cbr\u003eAs\u0026amp;iacute;, analiza casos como el de Pep Guardiola, el entrenador de futbol que llev\u0026amp;oacute; al F.C. Barcelona a su \u0026amp;eacute;poca m\u0026amp;aacute;s gloriosa; el chef Gast\u0026amp;oacute;n Acurio, quien convirti\u0026amp;oacute; la comida peruana en un motor de crecimiento econ\u0026amp;oacute;mico; el estadounidense Bre Pettis, un ex profesor que est\u0026amp;aacute; revolucionando la industria de las impresoras 3D, o sir Richard Branson, el magnate brit\u0026amp;aacute;nico que est\u0026amp;aacute; creando una industria de turismo espacial.\u003c\/p\u003e\u003cp\u003eA partir de esas historias, con su lucidez y amenidad habituales, Oppenheimer extrae conclusiones concretas para ayudarnos a detonar el gran potencial creativo de nuestras sociedades.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eENGLISH DESCRIPTION\u003cbr\u003e\u003cbr\u003e\u003cb\u003eWith a surprising optimism about the future of Latin America, Andres Oppenheimer reveals in this book the keys to success in the twenty-first century, in which innovation and creativity are the pillars of progress.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/b\u003eWhat should we do, as individuals and countries, to be more creative and thrive in the innovation economy? What should countries do to produce world-class innovators like Steve Jobs?\u003c\/p\u003e\u003cp\u003eTo explore these questions, award-winning journalist Andres Oppenheimer went to Silicon Valley and other top innovation centers, and interviewed some of the world's most successful innovators.\u003c\/p\u003e\u003cp\u003eAmong others, Oppenheimer tells the story of Pep Guardiola, the coach who led Barcelona's soccer team to its most glorious seasons; chef Gaston Acurio, who transformed Peruvian food into an engine of economic growth for his country; Bre Pettis, the U.S. entrepreneur who revolutionized the 3D printing industry; Salman Khan, the American teacher who created the ground-breaking Khan Academy free online education website, and Sir Richard Branson, the British music and airline tycoon whose Virgin Galactic company is venturing into the space tourism industry.\u003c\/p\u003e\u003cp\u003eFrom these personal stories, with his usual clarity and insightful style, Oppenheimer arrives at a series of specific conclusions on how to succeed in the knowledge economy and trigger a new wave of innovation across the world.\u003cb\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/b\u003e\u003c\/p\u003e","brand":"PRH Grupo Editorial","offers":[{"title":"US - Paperback","offer_id":49728956956899,"sku":"DTRPRUS-9781644730553","price":124.0,"currency_code":"HKD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1778\/4925\/files\/9781644730553.jpg?v=1789327070","url":"https:\/\/buybookbook.com\/zh\/products\/crear-o-morir-la-esperanza-de-latinoamerica-y-las-cinco-claves-de-la-innovacion-innovate-or-die","provider":"買書書 BuyBookBook","version":"1.0","type":"link"}