{"product_id":"un-pequeno-empujon-el-impulso-que-necesitas-para-tomar-mejores-decisiones-sobresalud-dinero-y-felicidad-nudge-improving-decisions-about-health","title":"Un pequeño empujón: El impulso que necesitas para tomar mejores decisiones sobresalud, dinero y felicidad\/ Nudge: Improving Decisions about Health","description":"\u003cb\u003eEl libro que inspir\u0026amp;oacute; a Barack Obama los fundamentos de la pol\u0026amp;iacute;tica al demostrar el poder de un peque\u0026amp;ntilde;o empuj\u0026amp;oacute;n.\u003c\/b\u003e\u003cp\u003ePor el Premio Nobel de Econom\u0026amp;iacute;a 2017 Richard H. Thaler.\u003c\/p\u003e\u003cp\u003eEn \u003ci\u003eUn peque\u0026amp;ntilde;o empuj\u0026amp;oacute;n\u003c\/i\u003e, considerado ya un cl\u0026amp;aacute;sico y uno de los mejores libros sobre econom\u0026amp;iacute;a y pol\u0026amp;iacute;tica de las \u0026amp;uacute;ltimas d\u0026amp;eacute;cadas, Cass R. Sunstein y Richard H. Thaler, premio Nobel de Econom\u0026amp;iacute;a, observan c\u0026amp;oacute;mo nuestras percepciones y decisiones dependen del modo en que se organizan ante nosotros las diferentes opciones. Gobiernos y empresas, pero tambi\u0026amp;eacute;n padres, profesores y m\u0026amp;eacute;dicos, se convierten as\u0026amp;iacute; en una especie de \u0026amp;laquo;arquitectos de la elecci\u0026amp;oacute;n\u0026amp;raquo;.\u003c\/p\u003e\u003cp\u003eA trav\u0026amp;eacute;s de leves impulsos, conscientes, a menudo invisibles y cuyo coste econ\u0026amp;oacute;mico y pol\u0026amp;iacute;tico es irrisorio, las personas e instituciones p\u0026amp;uacute;blicas o privadas pueden incentivar sin mermar la libertad de elecci\u0026amp;oacute;n de los ciudadanos, y obtener as\u0026amp;iacute; grandes logros en relaci\u0026amp;oacute;n con la sanidad p\u0026amp;uacute;blica, las finanzas o la lucha contra la desigualdad. Un libro esencial para quienes formulan nuestras pol\u0026amp;iacute;ticas p\u0026amp;uacute;blicas, pero cuya aplicabilidad en nuestras vidas cotidianas es sorprendente y maravillosamente eficaz.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eENGLISH DESCRIPTION\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFrom the winner of the 2017 Nobel Prize in Economics, Richard H. Thaler, and Cass R. Sunstein: a revelatory look at how we make decisions\u0026amp;mdash;for fans of Malcolm Gladwell\u0026amp;rsquo;s \u003ci\u003eBlink\u003c\/i\u003e and Daniel Kahneman\u0026amp;rsquo;s \u003ci\u003eThinking Fast and Slow\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e \u003ci\u003eNew York Times\u003c\/i\u003e bestseller\u003cbr\u003e Named a Best Book of the Year by \u003ci\u003eThe Economist\u003c\/i\u003e and the \u003ci\u003eFinancial Times\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e Every day we make choices\u0026amp;mdash;about what to buy or eat, about financial investments or our children\u0026amp;rsquo;s health and education, even about the causes we champion or the planet itself. Unfortunately, we often choose poorly. \u003ci\u003eNudge\u003c\/i\u003e is about how we make these choices and how we can make better ones. Using dozens of eye-opening examples and drawing on decades of behavioral science research, Nobel Prize winner Richard H. Thaler and Harvard Law School professor Cass R. Sunstein show that no choice is ever presented to us in a neutral way, and that we are all susceptible to biases that can lead us to make bad decisions. But by knowing how people think, we can use sensible \u0026amp;ldquo;choice architecture\u0026amp;rdquo; to nudge people toward the best decisions for ourselves, our families, and our society, without restricting our freedom of choice.\u003c\/p\u003e","brand":"PRH Grupo Editorial","offers":[{"title":"US - Paperback","offer_id":49740669976803,"sku":"DTRPRUS-9788430606849","price":131.0,"currency_code":"HKD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1778\/4925\/files\/9ca2ff487d53-9788430606849.jpg?v=1789575986","url":"https:\/\/buybookbook.com\/zh\/products\/un-pequeno-empujon-el-impulso-que-necesitas-para-tomar-mejores-decisiones-sobresalud-dinero-y-felicidad-nudge-improving-decisions-about-health","provider":"買書書 BuyBookBook","version":"1.0","type":"link"}