描述
By: Jeff Howe
Why does Procter & Gamble repeatedly call on enthusiastic amateurs to solve scientific and technical challenges? How can companies as diverse as iStockphoto and Threadless employ just a handful of people, yet generate millions of dollars in revenue every year?
"Crowdsourcing" is how the power of the many can be leveraged to accomplish feats that were once the responsibility of a specialized few. Jeff Howe reveals that the crowd is more than wise–it’s talented, creative, and stunningly productive. It’s also a perfect meritocracy, where age, gender, race, education, and job history no longer matter; the quality of the work is all that counts. If you can perform the service, design the product, or solve the problem, you’ve got the job.
But crowdsourcing has also triggered a dramatic shift in the way work is organized, talent is employed, research is conducted, and products are made and marketed. As the crowd comes to supplant traditional forms of labor, pain and disruption are inevitable, and Howe delves into both the positive and negative consequences of this intriguing phenomenon. Through extensive reporting from the front lines of this workplace revolution, he employs a brilliant array of stories to look at the economic, cultural, business, and political implications of crowdsourcing.
Why does Procter & Gamble repeatedly call on enthusiastic amateurs to solve scientific and technical challenges? How can companies as diverse as iStockphoto and Threadless employ just a handful of people, yet generate millions of dollars in revenue every year?
"Crowdsourcing" is how the power of the many can be leveraged to accomplish feats that were once the responsibility of a specialized few. Jeff Howe reveals that the crowd is more than wise–it’s talented, creative, and stunningly productive. It’s also a perfect meritocracy, where age, gender, race, education, and job history no longer matter; the quality of the work is all that counts. If you can perform the service, design the product, or solve the problem, you’ve got the job.
But crowdsourcing has also triggered a dramatic shift in the way work is organized, talent is employed, research is conducted, and products are made and marketed. As the crowd comes to supplant traditional forms of labor, pain and disruption are inevitable, and Howe delves into both the positive and negative consequences of this intriguing phenomenon. Through extensive reporting from the front lines of this workplace revolution, he employs a brilliant array of stories to look at the economic, cultural, business, and political implications of crowdsourcing.
You may also like
熱銷中 Top Trending
Treehouse, The (正版) Boxset / Bundle with QR code Audio (Andy Griffiths)
銷售價格從 HK$169.00
原價HK$673.00
有存貨
Dragon Masters #27 (正版) Haunting of the Ghost Dragon (Branches) (Tracey West)
銷售價格HK$47.00
原價HK$69.00
有存貨
Harry Potter (正版) Children #1-7 Collection (7 Books)(J.K. Rowling)(printed in UK)
銷售價格從 HK$459.00
原價HK$799.00
有存貨
Percy Jackson and the Olympians: Wrath of the Triple Goddess International Edition
銷售價格HK$92.00
原價HK$140.00
有存貨
Inheritance Games, The #4 The Brothers Hawthorne (Jennifer Lynn Barnes)
銷售價格從 HK$79.00
原價HK$126.00
有存貨