Skip to content
Description
By: Heidi Grant Halvorson, Ph.D., E. Tory Higgins Ph.D.
“A must-read for anyone who wants to understand why they behave as they do.” —Art Markman, Ph.D., author of Smart Thinking
Do you play to win? Or do you play not to lose?
As Tory Higgins and Heidi Grant Halvorson have discovered in their work at Columbia University’s Motivation Science Center, everything we do is motivated either by a desire to be better off or to simply hang on to what we’ve got. And understanding the simple but crucial difference between the two can empower you to motivate yourself and influence everyone around you. Examining how promotion/prevention focus applies across a wide range of situations—from selling products to managing employees to raising children to getting a second date—Halvorson and Higgins show us how to identify, change, and use focus to get the results we want.
“A must-read for anyone who wants to understand why they behave as they do.” —Art Markman, Ph.D., author of Smart Thinking
Do you play to win? Or do you play not to lose?
As Tory Higgins and Heidi Grant Halvorson have discovered in their work at Columbia University’s Motivation Science Center, everything we do is motivated either by a desire to be better off or to simply hang on to what we’ve got. And understanding the simple but crucial difference between the two can empower you to motivate yourself and influence everyone around you. Examining how promotion/prevention focus applies across a wide range of situations—from selling products to managing employees to raising children to getting a second date—Halvorson and Higgins show us how to identify, change, and use focus to get the results we want.
You may also like
熱銷中 Top Trending
Zog and the Flying Doctors (Julia Donaldson)(Axel Scheffler)
Sale priceHK$64.00
Regular priceHK$104.00
In stock
Amazing Facts Every 7 Year Old Needs to Know (Catherine Brereton)
Sale priceHK$39.00
Regular priceHK$65.00
In stock
Colour Monster, The: The Feelings Doctor and the Emotions Toolkit (Anna Llenas)
Sale priceHK$65.00
Regular priceHK$104.00
In stock
Friends #01 Real Friends (Shannon Hale) (LeUyen Pham)
Sale priceHK$75.00
Regular priceHK$124.00
In stock
Press Start! #15 Mega Mole Girl Digs Deep! (Branches)
Sale priceHK$47.00
Regular priceHK$98.00
In stock
The Not-So-Uniform Life of Holly-Mei (A Holly-Mei Book, 1)
Sale priceHK$55.00
Regular priceHK$90.00
In stock
Land of Stories, The #6 World Collide (Chris Colfer)
Sale priceHK$75.00
Regular priceHK$100.00
In stock
The Hogwarts Library Box Set Collection (3 Books) (Harry Potter) (J.K. Rowling)
Sale priceHK$185.00
Regular priceHK$273.00
In stock
Legends of Lotus Island #01 The Guardian Test (Christina Soontornvat)
Sale priceFrom HK$67.00
Regular priceHK$112.00
In stock