The Selling of the President-History and Archaeology-買書書 BuyBookBook
The Selling of the President-History and Archaeology-買書書 BuyBookBook

The Selling of the President

The Classic Account of the Packaging of a Candidate

Joe McGinniss (Author) ... more
Edition: US - Paperback / softback
Price:
HK$108.00 HK$160.00
Stock:
Out of stock
Product Info
English • Age Adult - Adult
272 pages • 5.1 x 7.7 x 0.6 in
Approx. weight: 0.48 lb
Publication date: 02 Aug,1988
Barcode: 9780140112405 • Penguin Publishing Group : Penguin Books
More books in English for Age Adult - Adult
History and Archaeology
  • History of the Americas
  • Political campaigning and advertising
  • Elections and referenda / suffrage
  • Political structure and processes
  • Media studies

Description

By: Joe McGinniss  
What makes you cast your ballot?
A Presidential candidate or a good campaign?
How he stands on the issues or how he stands up to the camera?

The Selling of the President is the enduring story of the 1968 campaign that wrote the script for modern Presidential politicking—and how that script came to be. It introduces:

  • Harry Treleaven, the first adman to suggest that issues bore voters, that image is what counts
  • Roger Ailes, a PR man who coordinated the TV presentations that delivered the product
  • Frank Shakespeare, the man behind the whole campaign, who, after eighteen years at CBS, cast the image that sold America a President
  • And the candidate, Richard Nixon himself—a politician running on television for the highest office in the land

In his introduction, Joe McGinniss discusses why—unfortunately—his classic book is as pertinent today to understanding our political culture as it was the year it was published.



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