The Selling of the President

Name: The Selling of the President
Brand: Penguin Publishing Group : Penguin Books
SKU: 9780140112405-PRUSDTR-US
Price: 108.0 HKD
Availability: OutOfStock

The Classic Account of the Packaging of a Candidate

Joe McGinniss (Author) ... more

Edition: US - Paperback / softback

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Product Info

English • Age Adult - Adult

272 pages • 5.1 x 7.7 x 0.6 in

Approx. weight: 0.48 lb

Publication date: 02 Aug,1988

Barcode: 9780140112405 • Penguin Publishing Group : Penguin Books

More books in English for Age Adult - Adult

History of the Americas
Political campaigning and advertising
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Political structure and processes
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By: Joe McGinniss

What makes you cast your ballot?
A Presidential candidate or a good campaign?
How he stands on the issues or how he stands up to the camera?

The Selling of the President is the enduring story of the 1968 campaign that wrote the script for modern Presidential politickingand how that script came to be. It introduces:

Harry Treleaven, the first adman to suggest that issues bore voters, that image is what counts
Roger Ailes, a PR man who coordinated the TV presentations that delivered the product
Frank Shakespeare, the man behind the whole campaign, who, after eighteen years at CBS, cast the image that sold America a President
And the candidate, Richard Nixon himselfa politician running on television for the highest office in the land

In his introduction, Joe McGinniss discusses whyunfortunatelyhis classic book is as pertinent today to understanding our political culture as it was the year it was published.