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“Dan Ariely is a genius at understanding human behavior: no economist does a better job of uncovering and explaining the hidden reasons for the weird ways we act.” — James Surowiecki, author of The Wisdom of Crowds
Behavioral economist and New York Times bestselling author of Predictably Irrational Dan Ariely returns to offer a much-needed take on the irrational decisions that influence our dating lives, our workplace experiences, and our temptation to cheat in any and all areas. Fans of Freakonomics, Survival of the Sickest, and Malcolm Gladwell’s Blink and The Tipping Point will find many thought-provoking insights in The Upside of Irrationality.
In The Upside of Irrationality, Dr. Dan Ariely exposes the surprising negative and positive effects irrationality can have on our lives. Focusing on our behaviors at work and in relationships, Ariely offers students new insights and eye-opening truths about what really motivates us, how one unwise action can become a long-term habit, how we learn to love the ones we’re with, and more.
Drawing on the same experimental methods that made his previous work, Predictably Irrational, one of the most talked-about bestsellers of the past few years, Ariely uses data from his own original and entertaining experiments to draw arresting conclusions about how-and why-we behave the way we do.Some of the topics Ariely explores include:• What we think will make us happy and what really makes us happy• Why large bonuses can make CEOs less productive• How to really motivate people at work• How we are motivated by revenge• What motivates us to cheatBlending everyday experience with groundbreaking analysis and new research into our decision-making processes, Ariely clearly explains to students how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our reasoning abilities.You may also like
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