The Innovator's Hypothesis

How Cheap Experiments Are Worth More than Good Ideas

Michael Schrage (Author) ... more
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Edition: US - Paperback / softback
價格:
銷售價格HK$184.00 原價HK$230.00
庫存狀態:
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Product Info
English
256 pages 15.24 x 22.86 x 1.68 公分
Approx. weight: 0.3 kg
Publication date: 12 Feb,2016
Barcode/ ISBN: 9780262528962 The MIT Press

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描述

By: Michael Schrage     
Achieving faster, better, cheaper, and more creative innovation outcomes with the 5x5 framework: 5 people, 5 days, 5 experiments, $5,000, and 5 weeks

What is the best way for a company to innovate? Advice recommending “innovation vacations” and the luxury of failure may be wonderful for organizations with time to spend and money to waste. The Innovator’s Hypothesis addresses the innovation priorities of companies that live in the real world of limits. Michael Schrage advocates a cultural and strategic shift: small teams, collaboratively—and competitively—crafting business experiments that make top management sit up and take notice. He introduces the 5x5 framework: giving diverse teams of five people up to five days to come up with portfolios of five business experiments costing no more than $5,000 each and taking no longer than five weeks to run. Successful 5x5s, Schrage shows, make people more effective innovators, and more effective innovators mean more effective innovations.

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