Going Negative-Philosophy-買書書 BuyBookBook
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Going Negative-Philosophy-買書書 BuyBookBook

Going Negative

Shanto Iyengar (Author) • Stephen Ansolabehere (Author) ... more
... more
Edition: Paperback / softback
價格:
HK$112.00 HK$170.00
庫存狀態:
沒有存貨
Product Info
English
256 pages • 15.6 x 23.37 x 1.78 公分
Approx. weight: 0.36 kg
Publication date: 01 Aug,1997
Barcode/ ISBN: 9780684837116 • Free Press
More books in English for Age -
Philosophy

描述

By: Shanto Iyengar, Stephen Ansolabehere     
Political advertising has been called the worst cancer in American society. Ads cost millions, and yet the entire campaign season is now filled with nasty and personal attacks. In this landmark six-year study, two of the nation's leading political scientists show exactly how cancerous the ad spot has become. 16 illustrations.

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