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By: R/GA
The history of the leading creative agency pushing the limits of innovation in film, special effects, advertising campaigns, and digital design interfaces.
For nearly half a century, R/GA has been producing some of the most compelling media content, advertising campaigns, and digital design interfaces. Their influential projects include dazzling title sequences and special effects for major cinematic blockbusters; early websites for IBM, Levi’s, and Bed Bath & Beyond; award-winning digital campaigns for Nike, Verizon, and Google; and co-creating Nike’s groundbreaking foray in fitness trackers. Founded by brothers Richard and Bob Greenberg in their New York City apartment in 1977, R/GA has since become one of the world’s most celebrated creative agencies—renowned for its obsession with pushing design and technology to its limits. Digging deep into R/GA’s archives with interviews with its founder, staff, clients, and collaborators and lavishly illustrated with photographs, concept sketches, and maquettes, the book showcases some of R/GA’s proudest moments. Though its name is most familiar within the marketing and entertainment industries, R/GA has been a key player in transforming the way we experience brands through technology. The stories, voices, and photographs assembled in this book provide a glimpse into how our contemporary designed world came to be.
The history of the leading creative agency pushing the limits of innovation in film, special effects, advertising campaigns, and digital design interfaces.
For nearly half a century, R/GA has been producing some of the most compelling media content, advertising campaigns, and digital design interfaces. Their influential projects include dazzling title sequences and special effects for major cinematic blockbusters; early websites for IBM, Levi’s, and Bed Bath & Beyond; award-winning digital campaigns for Nike, Verizon, and Google; and co-creating Nike’s groundbreaking foray in fitness trackers. Founded by brothers Richard and Bob Greenberg in their New York City apartment in 1977, R/GA has since become one of the world’s most celebrated creative agencies—renowned for its obsession with pushing design and technology to its limits. Digging deep into R/GA’s archives with interviews with its founder, staff, clients, and collaborators and lavishly illustrated with photographs, concept sketches, and maquettes, the book showcases some of R/GA’s proudest moments. Though its name is most familiar within the marketing and entertainment industries, R/GA has been a key player in transforming the way we experience brands through technology. The stories, voices, and photographs assembled in this book provide a glimpse into how our contemporary designed world came to be.
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