Ben & Jerry's: The Inside Scoop-Business and Management-買書書 BuyBookBook
Ben & Jerry's: The Inside Scoop-Business and Management-買書書 BuyBookBook

Ben & Jerry's: The Inside Scoop

How Two Real Guys Built a Business with a Social Conscience and a Sense of Humor

Fred Lager (Author) ... more
Edition: US - Paperback / softback
價格:
HK$134.00 HK$200.00
庫存狀態:
沒有存貨
Product Info
English • Age Adult - Adult
272 pages • 6.0 x 9.0 x 0.59 吋
Approx. weight: 0.68 lb
Publication date: 16 May,1995
Barcode: 9780517883709 • Crown Currency
More books in English for Age Adult - Adult
Business and Management

|

描述

By: Fred Lager  
"Deftly and compassionately captures [Ben's] genius in all its entrepreneurial splendor...This tale will keep you entertained."--New York Times Book Review.

A former CEO of Ben & Jerry's tells how two '60s holdovers built a single ice cream store into one of America's hottest companies. From modest beginnings--opening their first ice cream shop in a renovated gas station--to entrepreneurial challenges, including their clash with Häagen-Dazs, to becoming a miltimillion dollar company, Lager provides an insightful insider's account of Ben & Jerry's ice cream empire.

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