Competition Demystified-Business and Management-買書書 BuyBookBook
Competition Demystified-Business and Management-買書書 BuyBookBook

Competition Demystified

A Radically Simplified Approach to Business Strategy

Bruce C. Greenwald (Author) • Judd Kahn (Author) ... more
Edition: US - Paperback / softback
價格:
HK$131.00 HK$200.00
庫存狀態:
即將入庫
Product Info
English • Age Adult - Adult
416 pages • 5.52 x 8.42 x 0.86 吋
Approx. weight: 0.73 lb
Publication date: 28 Aug,2007
Barcode: 9781591841807 • Portfolio
More books in English for Age Adult - Adult
Business and Management

|

描述

By: Bruce C. Greenwald, Judd Kahn  
Bruce Greenwald, one of the nation's leading business professors, presents a new and simplified approach to strategy that cuts through much of the fog that has surrounded the subject. Based on his hugely popular course at Columbia Business School, Greenwald and his coauthor, Judd Kahn, offer an easy-to-follow method for understanding the competitive structure of your industry and developing an appropriate strategy for your specific position.

Over the last two decades, the conventional approach to strategy has become frustratingly complex. It's easy to get lost in a sophisticated model of your competitors, suppliers, buyers, substitutes, and other players, while losing sight of the big question: Are there barriers to entry that allow you to do things that other firms cannot?

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