Good Strategy/Bad Strategy

The difference and why it matters


Edition: GB - Paperback / softback (9781781256176)
價格:
銷售價格HK$92.00 原價HK$154.00
庫存狀態:
有存貨 - 4 個工作天內發貨
Product Info
English Age Adult - Adult
336 pages 128.0 x 198.0 x 24.0 公釐
Approx. weight: 274.0 g
Publication date: 07 Sep,2017
Barcode: 9781781256176 Profile Books

More books in English for Age Adult - Adult

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描述

By: Richard Rumelt    

Even though everyone is talking about it, there is no concept in business today more muddled than 'strategy'. Richard Rumelt, described by McKinsey Quarterly as 'a giant in the field of strategy' and 'strategy's strategist', tackles this problem head-on in a jargon-free explanation of how to develop and take action on strategy, in business, politics and beyond.

Rumelt dispels popular misconceptions about strategy - such as confusing it with ambitions, visions or financial goals - by very practically showing that a good strategy focuses on the challenges a business faces, and providing an insightful new approach for overcoming them. His sharp analysis and his brilliant, bold style make his book stand out from its competitors (something that Rumelt himself says is crucial).

Rumelt has always challenged dominant thinking, ever since, in 1972, he was the first person to uncover a statistical link between corporate strategy and profitability - and this is his long-awaited tour de force.



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