Scenario Planning in Organizations

How to Create, Use, and Assess Scenarios

Thomas J. Chermack (Author) ... more

Edition: US - Paperback / softback
價格:
銷售價格HK$256.00 原價HK$400.00
庫存狀態:
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Product Info
English
296 pages 15.57 x 23.5 x 1.96 公分
Approx. weight: 0.46 kg
Publication date: 07 Feb,2011
Barcode/ ISBN: 9781605094137 Berrett-Koehler Publishers

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描述

By: Thomas J. Chermack   | Series: The Berrett-Koehler Organizational Performance Series 
With scenario planning, leaders, executives, and decision makers can develop strategies for multiple futures, making their organizations resilient, agile, and capable of adapting to new circumstances at the speed of change. Here Thomas Chermack addresses the method’s complexities and, unlike other books, deals not just with developing different scenarios but also with applying those scenarios and assessing their impact.

This is the most comprehensive guide available to the scenario planning process, offering a thorough discussion of the method’s theoretical foundations and detailing a five-phase scenario planning system. Chermack uses a real-world case study to illuminate the entire process—from project preparation to scenario exploration, development, implementation, and project assessment. He provides specific techniques and tools for gathering and analyzing relevant data, structuring and managing projects, and avoiding common pitfalls.

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