The Watercooler Effect

An Indispensable Guide to Understanding and Harnessing the Power of Rumors


Edition: US - Paperback / softback
價格:
銷售價格HK$153.00 原價HK$240.00
庫存狀態:
即將入庫
Product Info
English Age Adult - Adult
304 pages 5.4 x 8.2 x 0.8 吋
Approx. weight: 0.6 lb
Publication date: 01 Sep,2009
Barcode: 9781583333594 Avery

More books in English for Age Adult - Adult

|

描述

By: Nicholas DiFonzo Ph.D.    
"A fresh look at informal communication, and how information spreads rapidly...An absorbing and compelling book." -Daniel J. Levitin, author of This Is Your Brain on Music and The World in Six Songs

"Nicholas DiFonzo is one of the world's experts on why rumors spread. If you've ever wondered where rumors come from or whether some new rumor is true, this book will fascinate you." - Chip Heath, coauthor of Made to Stick: Why Some Ideas Survive and Others Die

During the 2008 presidential election, both campaigns sought to detect, decipher, and defuse a host of derogatory rumors. After Hurricane Katrina, rumors swirled about stranded residents shooting rescue workers. Tipping off the economic crisis, costly rumors crippled financial institutions as they flew through the stock market.

Pyschologist Nicholas DiFonzo has studied hearsay for more than fifteen years, and in this book he shows how the process that gave rise to these troubling rumors is fundamentally the same as a tête-à-tête around the company watercooler. With The Watercooler Effect, you'll learn:

*how businesses or campaigns can control destructive rumors

*how to sort fact from fiction

*why a "no comment" response can be more detrimental than helpful

*how an organization can increase trust from within

*why rumors can actually become more truthful the more they spread

DiFonzo argues that rumors stem from our deeply rooted motivation to make sense of the world and are a window into both individual and group psychology. Using fascinating case studies and surprising research findings, The Watercooler Effect gives you the tools to find the truth behind the rumor.

You may also like

熱銷中 Top Trending

View all
Diary of a Wimpy Kid: Hot Mess (Book 19)
Diary of a Wimpy Kid: Hot Mess (Book 19)
銷售價格HK$85.00 原價HK$210.00
有存貨
The Midnight Library-Modern and contemporary fiction: general and literary-買書書 BuyBookBook
The Midnight Library
銷售價格從 HK$79.00 原價HK$105.00
即將入庫
Diary of a Young Girl, The (Paperback) (Anne Frank) PRHUS
Diary of a Young Girl, The (Paperback) (Anne Frank)
銷售價格HK$57.00 原價HK$80.00
有存貨
Tomorrow, and Tomorrow, and Tomorrow
Tomorrow, and Tomorrow, and Tomorrow
銷售價格從 HK$77.00 原價HK$120.00
有存貨
The Trumpet of the Swan (E.B. White) Harpercollins US
The Trumpet of the Swan (E.B. White)
銷售價格HK$60.00 原價HK$72.00
有存貨
Lessons in Chemistry-Fiction: general and literary-買書書 BuyBookBook
Lessons in Chemistry
銷售價格從 HK$86.00 原價HK$130.00
有存貨
Seven Husbands of Evelyn Hugo, The (Taylor Jenkins Reid)-Fiction: 歷史故事 Historical-買書書 BuyBookBook
Seven Husbands of Evelyn Hugo, The (Taylor Jenkins Reid)
銷售價格HK$75.00 原價HK$117.00
有存貨
Football School Star Players-Nonfiction: 人物傳記 Biography-買書書 BuyBookBook
Football School Star Players
銷售價格HK$57.00 原價HK$91.00
有存貨
Velveteen Rabbit, The-Fiction: 兒童繪本 Picture Books-買書書 BuyBookBook
Velveteen Rabbit, The
銷售價格HK$53.00 原價HK$60.00
有存貨
Football School Terrific Teams (Alex Bellos)-Fiction: 歷史故事 Historical-買書書 BuyBookBook
Football School Terrific Teams (Alex Bellos)
銷售價格HK$57.00 原價HK$91.00
有存貨
Guinness World Records 2025-Nonfiction: 參考百科 Reference & Encyclopedia-買書書 BuyBookBook
Guinness World Records 2025
銷售價格HK$195.00 原價HK$286.00
有存貨
Billy and the Mini Monsters #16 Monsters at Easter
Billy and the Mini Monsters #16 Monsters at Easter
銷售價格HK$46.00 原價HK$84.00
有存貨
Holes (Louis Sachar) PRHUS
Holes
銷售價格從 HK$59.00 原價HK$81.00
有存貨
Atomic Habits : the life-changing million-copy #1 bestseller (James Clear)-Nonfiction: 心理勵志 Self-help-買書書 BuyBookBook
Atomic Habits (EXP)
銷售價格從 HK$125.00 原價HK$180.00
有存貨
Football Superstars - Messi Rules (Simon Mugford)-Nonfiction: 人物傳記 Biography-買書書 BuyBookBook
Football Superstars - Messi Rules (Simon Mugford)
銷售價格HK$59.00 原價HK$91.00
有存貨
Wink-Children’s / Teenage fiction: General and modern fiction-買書書 BuyBookBook
Wink
銷售價格從 HK$59.00 原價HK$90.00
有存貨
Football Superstars - Mbappe Rules (Simon Mugford)-Nonfiction: 人物傳記 Biography-買書書 BuyBookBook
Football Superstars - Mbappe Rules (Simon Mugford)
銷售價格HK$59.00 原價HK$91.00
有存貨
Match Attax Annual 2025 (Match Attax)-Children’s / Teenage general interest: Hobbies, quizzes, toys and games-買書書 BuyBookBook
Match Attax Annual 2025 (Match Attax)
銷售價格HK$79.00 原價HK$130.00
有存貨
Gangsta Granny (Paperback)(David Walliams)(Tony Ross) Harpercollins (UK)
Gangsta Granny (Paperback)(David Walliams)(Tony Ross)
銷售價格HK$62.00 原價HK$96.00
有存貨
Billionaire Boy (Paperback) (David Walliams) (Tony Ross) Harpercollins (UK)
Billionaire Boy (Paperback) (David Walliams) (Tony Ross)
銷售價格HK$60.00 原價HK$96.00
有存貨
Bad Guys, The #14 in They're Bee-Hind You! (Aaron Blabey) Scholastic
Bad Guys, The #14 in They're Bee-Hind You! (Aaron Blabey)
銷售價格HK$29.11 原價HK$63.00
有存貨
Mac B Kid Spy #03 Top Secret Smackdown (Paperback)(UK) (Mac Barnett) Scholastic UK
Mac B Kid Spy #03 Top Secret Smackdown (Paperback)(UK) (Mac Barnett)
銷售價格HK$59.00 原價HK$84.00
有存貨
Wings of Fire #01 The Dragonet Prophecy (Paperback)(Tui T. Sutherland) - 買書書 BuyBookBook
Wings of Fire #01 The Dragonet Prophecy (Tui T. Sutherland)
銷售價格HK$62.00 原價HK$72.00
有存貨
Wuthering Heights-Fiction: 經典傳統 Classic & Traditional-買書書 BuyBookBook
Wuthering Heights
銷售價格HK$79.00 原價HK$117.00
有存貨
Longman Weekly English Gramma Exercises (with Gramma Video)-Supplemental: 英文科 English-買書書 BuyBookBook
Longman Weekly English Gramma Exercises (with Gramma Video)
銷售價格HK$71.00 原價HK$83.00
有存貨
World's Worst Children, The #1 (Black and White version)-Fiction: 幽默搞笑 Humorous-買書書 BuyBookBook
World's Worst Children, The #1 (Black and White version)
銷售價格HK$63.00 原價HK$104.00
有存貨
The Great Detective Sherlock Holmes#1 The Phantom Cry-Fiction: 偵探懸疑 Detective & Mystery-買書書 BuyBookBook
The Great Detective Sherlock Holmes#1 The Phantom Cry
銷售價格HK$58.00 原價HK$68.00
有存貨

最近瀏覽過的