The End of Fashion

How Marketing Changed the Clothing Business Forever

Teri Agins (Author) ... more
... more

Edition: US - Paperback / softback
價格:
銷售價格HK$118.00 原價HK$190.00
庫存狀態:
沒有存貨
Product Info
English
352 pages 13.49 x 20.32 x 2.01 公分
Approx. weight: 0.29 kg
Publication date: 22 Aug,2000
Barcode/ ISBN: 9780060958206 William Morrow Paperbacks

More books in English for Age -

Reading Grade:

描述

By: Teri Agins     

A solid, hard-hitting, and uncompromising journalistic look at the fashion industry.

The time when "fashion" was defined by French designers whose clothes could be afforded only by elite has ended. Now designers take their cues from mainstream consumers and creativity is channeled more into mass-marketing clothes than into designing them. Indeed, one need look no further than the Gap to see proof of this. In The End of Fashion, Wall Street Journal, reporter Teri Agins astutely explores this seminal change, laying bare all aspects of the fashion industry from manufacturing, retailing, anmd licensing to image making and financing. Here as well are fascinating insider vignettes that show Donna Karan fighting with financiers,the rivalry between Ralph Lauren and Tommy Hilfiger, and the commitment to haute conture that sent Isaac Mizrahi's business spiraling.

Customer reviews and ratings

0.0/5
0 則評論

暫時沒有評論。

You may also like

Recently viewed