跳到內容
描述
By: Stephen Denny
Marketing expert Stephen Denny argues that any brand can directly challenge the giant of its category and not only survive, but thrive. While it’s inconvenient to be the little guy, it can also be a blessing in disguise. Giant-killers can afford to shake things up and take bold steps. They can be faster and nimbler than giants who are too slow and hidebound to make painful but necessary changes.
Marketing expert Stephen Denny argues that any brand can directly challenge the giant of its category and not only survive, but thrive. While it’s inconvenient to be the little guy, it can also be a blessing in disguise. Giant-killers can afford to shake things up and take bold steps. They can be faster and nimbler than giants who are too slow and hidebound to make painful but necessary changes.
During his two decades in the trenches, Denny has taken on quite a few giants. And he has interviewed more than seventy other giant-killers across industries—from software to cosmetics to aviation—for their most powerful techniques. His ten powerful strategies will help readers overcome stale business thinking and bureaucracy in good times or bad.
From the hypercompetitive world of social media to high-stakes b-to-b sales to the trenches of retail, Killing Giants is The Art of War for a new era.
You may also like
熱銷中 Top Trending
Treehouse, The (正版) Boxset / Bundle with QR code Audio (Andy Griffiths)
銷售價格從 HK$169.00
原價HK$673.00
有存貨
Dragon Masters #27 (正版) Haunting of the Ghost Dragon (Branches) (Tracey West)
銷售價格HK$47.00
原價HK$69.00
有存貨
Harry Potter (正版) Children #1-7 Collection (7 Books)(J.K. Rowling)(printed in UK)
銷售價格從 HK$459.00
原價HK$799.00
有存貨
Inheritance Games, The #4 The Brothers Hawthorne (Jennifer Lynn Barnes)
銷售價格從 HK$79.00
原價HK$126.00
有存貨