The Marketing Gurus-Business and Management-買書書 BuyBookBook
The Marketing Gurus-Business and Management-買書書 BuyBookBook

The Marketing Gurus

Chris Murray (Author) ... more
Edition: GB - Paperback / softback
價格:
HK$88.00 HK$130.00
庫存狀態:
沒有存貨
Product Info
English • Age Adult - Adult
304 pages • 129.0 x 198.0 x 22.0 公釐
Approx. weight: 286.0 g
Publication date: 01 Apr,2010
Barcode: 9781843549413 • Portfolio / Atlantic Books
More books in English for Age Adult - Adult
Business and Management

|

描述

By: Chris Murray  

This indispensable guide to classics of marketing strategy, summarizing the lessons of seventeen of the most influential titles in the field.

The featured books include:

Crossing the Chasm by Geoffrey Moore
The Popcorn Report by Faith Popcorn
The Anatomy of Buzz by Emanuel Rosen
Purple Cow by Seth Godin
Relationship Marketing by Regis McKenna
Don't Think Pink by Lisa Johnson and Andrea Learned
Renovate Before you Innovate by Sergio Zyman

The Marketing Gurus distils thousands of pages on branding, promotion, publicity, advertising and more into easily digestible summaries, revealing the wisdom that made them into classics.



You may also like

熱銷中 Top Trending

View all
Dog Man 13: Dog Man: Big Jim Begins: A Graphic Novel (Dog Man #13)-Graphic novel / Comic book / Manga: genres-買書書 BuyBookBook
Dog Man 13: Dog Man: Big Jim Begins: A Graphic Novel (Dog Man #13)
HK$79.00 HK$150.00
有存貨
The Anxious Generation
The Anxious Generation
從 HK$197.00 HK$300.00
有存貨
Treehouse, The (正版) Boxset / Bundle with QR code Audio (Andy Griffiths)-Fiction: 幽默搞笑 Humorous-買書書 BuyBookBook
Treehouse, The (正版) Boxset / Bundle with QR code Audio (Andy Griffiths)
從 HK$169.00 HK$673.00
有存貨
Dragon Masters #27 (正版) Haunting of the Ghost Dragon (Branches) (Tracey West)-Fiction: 歷險科幻 Adventure & Science Fiction-買書書 BuyBookBook
Dragon Masters #27 (正版) Haunting of the Ghost Dragon (Branches) (Tracey West)
HK$47.00 HK$69.00
有存貨
The Wild Robot Series Boxset
The Wild Robot Series Boxset
從 HK$139.00 HK$201.00
有存貨
神奇柑仔店18：紅子與錢天堂的起點 (廣嶋玲子)-故事: 奇幻魔法 Fantasy & Magical-買書書 BuyBookBook
神奇柑仔店18：紅子與錢天堂的起點 (廣嶋玲子)
HK$78.00 HK$120.00
有存貨
Diary of a Wimpy Kid: Hot Mess (Book 19)
Diary of a Wimpy Kid: Hot Mess (Book 19)
HK$85.00 HK$210.00
有存貨
Press Start! (正版) Bundle (Branches)-Fiction: 歷險科幻 Adventure & Science Fiction-買書書 BuyBookBook
Press Start! (正版) Bundle (Branches)
HK$479.00 HK$635.90
有存貨
Minecraft Advent Calendar: 24-Book Collection-Children's / Teenage general interest: Computer and video games-買書書 BuyBookBook
Minecraft Advent Calendar: 24-Book Collection
HK$149.00 HK$309.00
有存貨
Harry Potter (正版) Children Edition #1-7 (7 Books) (J.K. Rowling) (printed in UK) - 買書書 BuyBookBook
Harry Potter (正版) Children #1-7 Collection (7 Books)(J.K. Rowling)(printed in UK)
從 HK$459.00 HK$799.00
有存貨
Outlive
Outlive
HK$177.00 HK$270.00
有存貨
Press Start! #14 Super Game Book! Special Edition (Branches)-Fiction: 歷險科幻 Adventure & Science Fiction-買書書 BuyBookBook
Press Start! #14 Super Game Book! Special Edition (Branches)
HK$48.00 HK$80.00
有存貨
Press Start! #15 Mega Mole Girl Digs Deep! (Branches)-Fiction: 歷險科幻 Adventure & Science Fiction-買書書 BuyBookBook
Press Start! #15 Mega Mole Girl Digs Deep! (Branches)
HK$48.00 HK$98.00
有存貨
如果歷史是一群喵 (14) 明末清初篇-非故事: 歷史戰爭 History & War-買書書 BuyBookBook
如果歷史是一群喵 (14) 明末清初篇
HK$102.99 HK$163.00
有存貨
InvestiGators: Class Action-Graphic novel / Comic book / Manga: genres-買書書 BuyBookBook
InvestiGators #08 Class Action
HK$67.00 HK$182.00
有存貨
神奇柑仔店17：消痛巧克力的危機 (廣嶋玲子)-故事: 奇幻魔法 Fantasy & Magical-買書書 BuyBookBook
神奇柑仔店17：消痛巧克力的危機 (廣嶋玲子)
HK$78.00 HK$120.00
有存貨
Mufasa: The Lion King Novelization-Children’s / Teenage fiction: General and modern fiction-買書書 BuyBookBook
Mufasa: The Lion King Novelization
HK$59.00 HK$90.00
有存貨
InvestiGators #01 (正版)(John Patrick Green)-Fiction: 幽默搞笑 Humorous-買書書 BuyBookBook
InvestiGators #01
從 HK$75.00 HK$104.00
有存貨
Percy Jackson and the Olympians: Wrath of the Triple Goddess International Edition
Percy Jackson and the Olympians: Wrath of the Triple Goddess International Edition
HK$92.00 HK$140.00
有存貨
屁屁丹迪 #07 阿拉丁與神燈! (Troll)-故事: 偵探懸疑 Detective & Mystery-買書書 BuyBookBook
屁屁丹迪 #07 阿拉丁與神燈! (Troll)
HK$65.00 HK$100.00
有存貨
100 things to know about Science Usborne
100 things to know about Science
HK$79.00 HK$119.00
有存貨
Dog Man (正版) Bundle (Dav Pilkey)
Dog Man (正版) Bundle (Dav Pilkey)
從 HK$269.00 HK$499.00
有存貨
如果歷史是一群喵 套裝
如果歷史是一群喵 套裝
從 HK$371.99 HK$590.00
有存貨
Kay's Anatomy: A Complete (and Completely Disgusting) Guide to the Human Body (Adam Kay)-Nonfiction: 科學科技 Science & Technology-買書書 BuyBookBook
Kay's Anatomy
從 HK$69.00 HK$100.00
有存貨
Dog Man (正版) #11 Twenty Thousand Fleas Under the Sea (Dav Pilkey)-Fiction: 幽默搞笑 Humorous-買書書 BuyBookBook
Dog Man (正版) #11 Twenty Thousand Fleas Under the Sea (Dav Pilkey)
從 HK$59.00 HK$90.00
有存貨
Inheritance Games, The #4 The Brothers Hawthorne (Jennifer Lynn Barnes)-Fiction: 劇情故事 General-買書書 BuyBookBook
Inheritance Games, The #4 The Brothers Hawthorne (Jennifer Lynn Barnes)
從 HK$79.00 HK$126.00
有存貨
Why Nations Fail
Why Nations Fail
從 HK$107.00 HK$170.00
有存貨
Surrounded by Idiots-Self-help/ personal development/ practical advice-買書書 BuyBookBook
Surrounded by Idiots
HK$97.00 HK$143.00
有存貨

最近瀏覽過的