The Marketing Gurus-Business and Management-買書書 BuyBookBook
滾動圖像以放大 點擊圖片放大
The Marketing Gurus-Business and Management-買書書 BuyBookBook

The Marketing Gurus

Chris Murray (Author) ... more
Edition: GB - Paperback / softback
價格:
HK$88.00 HK$130.00
庫存狀態:
沒有存貨
Product Info
English • Age Adult - Adult
304 pages • 12.9 x 19.8 x 2.2 公分
Approx. weight: 0.29 kg
Publication date: 01 Apr,2010
Barcode/ ISBN: 9781843549413 • Portfolio / Atlantic Books
More books in English for Age Adult - Adult
Business and Management

描述

By: Chris Murray  

This indispensable guide to classics of marketing strategy, summarizing the lessons of seventeen of the most influential titles in the field.

The featured books include:

Crossing the Chasm by Geoffrey Moore
The Popcorn Report by Faith Popcorn
The Anatomy of Buzz by Emanuel Rosen
Purple Cow by Seth Godin
Relationship Marketing by Regis McKenna
Don't Think Pink by Lisa Johnson and Andrea Learned
Renovate Before you Innovate by Sergio Zyman

The Marketing Gurus distils thousands of pages on branding, promotion, publicity, advertising and more into easily digestible summaries, revealing the wisdom that made them into classics.



You may also like

熱賣暢銷榜

View all
Dog Man 14: Dog Man: Big Jim Believes: A Graphic Novel (Dog Man #14)-Graphic novel / Comic book / Manga: genres-買書書 BuyBookBook
Dog Man 14: Dog Man: Big Jim Believes: A Graphic Novel (Dog Man #14)
HK$85.00 HK$150.00
有存貨
Press Start! #17 The Super Jump Between Worlds! (Branches)-Children’s / Teenage fiction: Action and adventure stories-買書書 BuyBookBook
Press Start! #17 The Super Jump Between Worlds! (Branches)
HK$55.00 HK$98.00
有存貨
The Humble Pie
The Humble Pie
從 HK$56.00 HK$90.00
有存貨
屁屁偵探動畫漫畫14 噗噗 守護傳說中的寶刀【首刷特贈屁屁偵探主君造型閃卡】
屁屁偵探動畫漫畫14 噗噗 守護傳說中的寶刀【首刷特贈屁屁偵探主君造型閃卡】
HK$63.00 HK$100.00
有存貨
Darkstalker: A Graphic Novel (Wings of Fire: Legends Graphic Novel)
Darkstalker: A Graphic Novel (Wings of Fire: Legends Graphic Novel)
HK$99.00 HK$154.00
有存貨
普通兄妹的搞笑對決12：聖誕節禮物-Graphic novels/ Comic books/ Manga/ Cartoons-買書書 BuyBookBook
普通兄妹的搞笑對決12：聖誕節禮物
HK$81.00 HK$127.00
有存貨
The Amazing Generation-Children’s / Teenage: Personal and social topics-買書書 BuyBookBook
The Amazing Generation
從 HK$86.00 HK$135.00
有存貨
普通兄妹怪奇科學家 2：明天帶雨傘-Children’s / Teenage general interest: Science and technology-買書書 BuyBookBook
普通兄妹怪奇科學家 2：明天帶雨傘
HK$83.00 HK$127.00
有存貨
屁屁丹迪 10: 勇者鬥魔王! (Troll)-Graphic novels/ Comic books/ Manga/ Cartoons-買書書 BuyBookBook
屁屁丹迪 10: 勇者鬥魔王! (Troll)
從 HK$63.00 HK$100.00
有存貨
如何數到1-Children’s Educational: Mathematics/ science/ technology-買書書 BuyBookBook
如何數到 1
HK$77.00 HK$117.00
有存貨
Disney Zootopia 2: The Junior Novelization-Children’s / Teenage fiction: General and modern fiction-買書書 BuyBookBook
Disney Zootopia 2: The Junior Novelization
HK$51.00 HK$80.00
有存貨
Spy School Blackout
Spy School Blackout
HK$125.00 HK$190.00
有存貨
達克比與世界未解之謎2：摩艾搬運賽：復活節島失落文明的謎團研究-Graphic novels/ Comic books/ Manga/ Cartoons-買書書 BuyBookBook
達克比與世界未解之謎2：摩艾搬運賽：復活節島失落文明的謎團研究
HK$83.00 HK$127.00
有存貨
Warriors: A Starless Clan Box Set: Volumes 1 to 6
Warriors: A Starless Clan Box Set: Volumes 1 to 6
HK$399.00 HK$669.00
有存貨
豬先生和他的小小好朋友(新版)-Children’s / Teenage fiction: Relationship stories-買書書 BuyBookBook
豬先生和他的小小好朋友(新版)
HK$65.00 HK$100.00
有存貨
When Everyone Knows That Everyone Knows . . .
When Everyone Knows That Everyone Knows . . .
HK$197.00 HK$300.00
有存貨
The Midnight Heist (Geronimo Stilton and The Kingdom of Fantasy #17) cover image
The Midnight Heist (Geronimo Stilton and The Kingdom of Fantasy #17)
HK$128.00 HK$200.00
有存貨
Disney Zootopia 2 Ultimate Sticker Book
Disney Zootopia 2 Ultimate Sticker Book
HK$46.00 HK$70.00
有存貨
Remarkably Bright Creatures
Remarkably Bright Creatures
從 HK$85.00 HK$200.00
有存貨
The Liars Society-Children’s / Teenage fiction: School stories-買書書 BuyBookBook
The Liars Society
HK$99.00 HK$150.00
有存貨
Zoo Crew (Disney Zootopia 2)-Children’s / Teenage fiction: General and modern fiction-買書書 BuyBookBook
Zoo Crew (Disney Zootopia 2)
從 HK$38.00 HK$60.00
有存貨
Diary of a Wimpy Kid: Partypooper (Book 20)
Diary of a Wimpy Kid: Partypooper (Book 20)
HK$85.00 HK$210.00
有存貨
Dream Team (Disney Zootopia 2)-Children’s / Teenage fiction: General and modern fiction-買書書 BuyBookBook
Dream Team (Disney Zootopia 2)
HK$38.00 HK$60.00
有存貨
Disney Zootopia: The Graphic Novel-Graphic novel / Comic book / Manga: genres-買書書 BuyBookBook
Disney Zootopia: The Graphic Novel
HK$51.00 HK$80.00
有存貨
解答之書：專屬於你的人生答案（柔紋皮面燙金＋方背穿線精裝）
解答之書：專屬於你的人生答案（柔紋皮面燙金＋方背穿線精裝）
HK$104.00 HK$150.00
有存貨
How to Know a Person
How to Know a Person
從 HK$90.00 HK$140.00
有存貨
如果歷史是一群喵 套裝
如果歷史是一群喵 套裝
從 HK$411.00 HK$631.00
有存貨
剛剛好的陪伴：相伴不相絆，陪青少年成為想要的自己 (尚瑞君簽名版)
剛剛好的陪伴：相伴不相絆，陪青少年成為想要的自己 (尚瑞君簽名版)
HK$103.00 HK$140.00
有存貨

最近瀏覽過的