Description
作者: 明石岳人 | 譯者: 黃詩婷
▶︎▶︎▶︎影片越短 流量越狂◀︎◀︎◀︎
2秒勾粉 6秒抓粉 15秒變鐵粉
►揭示【短影音必懂趨勢】
►收錄豐富【創作指引】和【行銷操作策略】
全球影片創作者突破3億人!
每小時有500萬支影片上傳到TikTok
人人都有機會引爆流量!
想要流量變現,先搞懂社群媒體特點!
YouTube是長影片的主場,就靠【剪輯預覽版】短片吸引觀眾!
Instagram最適合圖像內容,加上【#主題標籤】曝光率倍增!
TikTok素人到百萬粉絲不是夢,【參與率】╳【觀看時長】是演算法推薦關鍵!
零粉絲也能靠15秒爆紅!
TikTok「推薦機制」人人有機會曝光
【2秒下鉤子】+【6秒破題】,15秒讓路人變鐵粉!
又快又短,才是流量密碼!
影片一定要「倍速播放」的快世代,
【影片短】╳【語速快】╳【資訊量夠濃縮】才能吸引關注!
【爆紅的祕訣都在這裡】
★短影音發展背景・行銷策略・市場趨勢預測
★爆款IG・YouTube・TikTok短片創作&行銷鐵則
★短影音時代必備生存戰略
★日本爆紅短影音行銷案例解析:現象級排隊名店【挽肉と米】、個人品牌營業額突破2億元美妝網紅【ゆうこす菅本裕子】,還有眾多粉絲破千萬TikTok創作者風格解析!
★獨家附錄!TikTok完全攻略手冊:從0開始創作一支爆紅短片
作者
明石岳人
日本創業家、影片創作者。2014年6月成立影音行銷公司ONE MEDIA,追求全新的影片表現形式。合作對象包含Uniqlo、TOYOTA、大金工業、佳麗寶化妝品集團等國際品牌,至今已經與1,000位以上創作者共同創作YouTube、TikTok等社群平台影音內容。2018年出版首本著作《影片2.0 VISUAL STORYTELLING》。曾任YouTube Works Awards Japan 2022創作者合作部門審查委員。
譯者
黃詩婷
因喜愛日本傳統文化、文學、歷史與動漫畫而成為自由譯者,人生目標是以書籍譯者身分終老一生。
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