孫子兵法商學院(2)【致勝原力篇】:賈伯斯、比爾蓋茲、武田信玄、德川家康必讀愛書,日本Top1東洋思想家40年2000家企業管顧經驗,教你大變局時代的職場生存戰略

從千年戰爭智慧萃取經營的精髓,現代職場最需要的經營謀略指南


版本 Edition: 平裝書 Paperback
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Sale priceHK$95.00 Regular priceHK$120.00
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Product Info
Chinese Age Adult - Adult
平裝書 Paperback 224 pages 14.8 x 21.0 x 1.4 cm
Approx. weight: 0.5 kg
Publication date: 10 Apr,2024
Barcode: 9789863849971 野人

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Description

作者: 田口佳史  |  譯者: 張嘉芬


 
       ★經歷2500年檢驗仍歷久彌新,史上最高謀略之書
  ★日本系列作暢銷30萬本,上千則讀者好評!
 
  企業致勝心法 ✓組織管理智慧 ✓戰敗原因來自內部 ✓轉型時代的對策
 
  ▋從千年戰爭智慧萃取經營的精髓,現代職場最需要的經營謀略指南!
  疫情後的大轉型時代,企業該怎麼應對?
  商業談判中,如何識破對手的謊言?
  如何創造主導權,先發制人?
  優秀的下屬需具備哪些特質?又該怎麼鍛鍊部下?
  經營是賭上企業存亡的戰爭,擁有必勝的謀略與知識,才有資格踏上戰場
 
  〔始計・作戰・謀攻・軍形・兵勢・虛實・軍爭・九變・行軍・地形・九地・火攻・用間〕
  十三篇╳三十九個經營戰略
  教你最關鍵的致勝思維
  ✓洞悉商場上存活的重要法則  ✓明察商業失敗的共通原因
 
  ▋不戰而屈人之兵,善之善者也
  透過公關宣傳展現實力與氣勢,促使對手主動放棄或選擇談判,實現不戰而勝,將我方損失降到最低。
 
  ▋勝兵先勝而後求戰,敗兵先戰而後求勝
  不敗的戰法,是事先做好萬全的準備,營造「彷彿勝券在握」的狀態,才踏上戰場。
 
  ▋不盡知用兵之害者,則不能盡知用兵之利也
  思考局勢的利害兩面,了解自己的不利之處,才能擬定有利的策略。
 
  ▋鷙鳥之疾,至於毀折者,節也
  具體想像「我的機會是什麼」並累積實力,關鍵時刻來臨時,才能集中火力一舉致勝。
 

作者

田口佳史(Taguchi Yoshifumi)
 
  1942年生於東京,東方哲學研究家。印象計劃(Image Plan)股份有限公司董事長。早期曾為新銳導演,在曼谷郊區出外景時,遭兩頭水牛襲擊,重傷命危。那段在生死邊緣徘徊的住院期間,命中註定似地接觸了《老子》,確信這就是自己的「天命」。後來,他著手建構、推動一套以「東方哲學」為基礎的經營哲學體系——「道經營」(Tao management),並以此培訓企業經理人、社會人士和政治人物等,總人數已逾一萬人次,成為該領域的第一把交椅,深獲政、商界信任。目前積極投入結合東、西方智慧,「為人類帶來真正和諧」的活動。他發行的電子報,在國外也很受矚目。
 
  
譯者
 
張嘉芬
 
  日本法政大學日本文學碩士,輔仁大學跨文化研究所認證中日文專業會議口譯,現為專職日文譯者,擅長不動產、餐飲、長照、經營管理等領域之口筆譯。
 

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