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By: Tina Seelig
Imaginative. Innovative. Ingenious. These words describe the visionaries we all respect and admire. And they can describe you, too. Contrary to common belief, creativity is not a gift some of us are born with. It is a skill that all of us can learn. International bestselling author and award-winning Stanford University educator Tina Seelig has worked with some of the business world’s best and brightest, who are now among the decision-makers at companies such as Google, Genentech, IBM, and Cisco. In inGenius she expertly demystifies creativity, offering a set of tools and guidelines that anyone can use. A fantastic resource for everyone wanting to achieve their ambitions, and for readers of Jason Fried’s Rework, and Seth Godin’s Poke the Box.
What does it mean to be creative, to use your imagination to its fullest potential, and how can one harness their personal creative muse in order to function successfully in the everyday world? The answers to these questions have been the professional mission of award-winning Stanford University educator Tina Seelig, who has taught creativity to the best and brightest students and to business leaders around the world. inGenius offers a revolutionary new model to inspire creativity—the Innovation Engine—which explains how creativity is generated on the inside and how it is influenced by the outside world. With inGenius Seelig expertly decodes creativity, revealing an approach that your students can use to enhance their own creative genius.
Imaginative. Innovative. Ingenious. These words describe the visionaries we all respect and admire. And they can describe you, too. Contrary to common belief, creativity is not a gift some of us are born with. It is a skill that all of us can learn. International bestselling author and award-winning Stanford University educator Tina Seelig has worked with some of the business world’s best and brightest, who are now among the decision-makers at companies such as Google, Genentech, IBM, and Cisco. In inGenius she expertly demystifies creativity, offering a set of tools and guidelines that anyone can use. A fantastic resource for everyone wanting to achieve their ambitions, and for readers of Jason Fried’s Rework, and Seth Godin’s Poke the Box.
What does it mean to be creative, to use your imagination to its fullest potential, and how can one harness their personal creative muse in order to function successfully in the everyday world? The answers to these questions have been the professional mission of award-winning Stanford University educator Tina Seelig, who has taught creativity to the best and brightest students and to business leaders around the world. inGenius offers a revolutionary new model to inspire creativity—the Innovation Engine—which explains how creativity is generated on the inside and how it is influenced by the outside world. With inGenius Seelig expertly decodes creativity, revealing an approach that your students can use to enhance their own creative genius.
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