Response-Business and Management-買書書 BuyBookBook
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Response-Business and Management-買書書 BuyBookBook

Response

The Complete Guide to Profitable Direct Marketing

Lois K. Geller (Author) ... more
... more
Edition: Paperback / softback
Price:
HK$157.00 HK$240.00
Stock:
Out of stock
Product Info
English
368 pages • 15.24 x 22.86 x 2.54 cm
Approx. weight: 0.46 kg
Publication date: 01 May,1999
Barcode/ ISBN: 9780684871134 • Touchstone
More books in English for Age -
Business and Management

Description

By: Lois K. Geller     
In Response! Lois K. Geller, a leading expert in Direct Marketing offers all marketers, whether they work for small companies or large corporations, a strategy for creating and sustaining a profitable Direct Marketing program.

Leading the reader through this program of planning, budgeting, forecasting, and developing loyal customers, Geller explains how to create profitable direct mail packages, print ads, television and radio commercials, inbound and outbound telemarketing programs, and Internet campaigns.

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