Virtual Selling-Business and Management-買書書 BuyBookBook
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Virtual Selling-Business and Management-買書書 BuyBookBook

Virtual Selling

Going Beyond the Automated Sales Force to Achieve Total Sales Quality

Thomas M. Siebel (Author) • Michael Malone (Author) ... more
... more
Edition: Paperback / softback
Price:
HK$118.00 HK$180.00
Stock:
Out of stock
Product Info
English
256 pages • 15.24 x 22.86 x 1.6 cm
Approx. weight: 0.32 kg
Publication date: 15 Jan,2002
Barcode/ ISBN: 9780743236492 • Free Press
More books in English for Age -
Business and Management

Description

By: Thomas M. Siebel, Michael Malone     
In Virtual Selling the authors will spearhead a new generation of SFA design to provide powerful tools which will enhance customer contact and heighten the effectiveness of the sales representative.

According to Thomas Siebel and Michael Malone, although more than 500 companies are rushing to market with information technology to aid millions of salespeople world wide, these systems are destined to fail. Why? Because, the authors argue, they focus only on improving efficiency, rather than on increasing the effectiveness of the selling process.

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