改變世界的12星座大創業家：全球大品牌的創業故事、管理理念和行銷策略 平裝書 Paperback
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改變世界的12星座大創業家：全球大品牌的創業故事、管理理念和行銷策略 平裝書 Paperback

改變世界的12星座大創業家：全球大品牌的創業故事、管理理念和行銷策略

版本 Edition: 平裝書 Paperback
Price:
HK$85.00 HK$107.00
Stock:
Re-stocking soon
Product Info
English
184 pages • 14.8 x 21.0 x 1.15 cm
Approx. weight: 0.24 kg
Publication date: 02 Jun,2021
Barcode/ ISBN: 9789869953955 • 真
More books in English for Age -

Description

◎第一本結合星座個性和企業故事的商管書

◎每一家企業，就像一位個性鮮活的人物

 

發揮12星座的智慧，造就偉大的創業故事和企業特色！

 

每個星座都有自己的特性，這些特性在創業故事和企業管理中，會發生怎樣的火花呢？

 

作者從改變世界的12大企業中，例如蘋果、微軟、亞馬遜、臉書、Paypal、eBay、福特汽車、Sony等，挑出12位不同星座的創辦人，介紹了他們成長、創業過程的故事，以及企業管理的理念，將生硬的管理、行銷、策略、生產四大面向，從人性的角度說明，並搭配一目了然的示意圖，讀起來更生動、更易理解。

 

本書特色：

★12個星座，12項人格特質，12種不同的企業文化

★兼具故事性和企業管理知識

作者簡介
紀坪

紀堡記帳士事務所、紀堡管理顧問有限公司負責人。台灣科技大學管理學院博士班。中山大學公共事務管理碩士。

不喜歡標準答案，喜歡把腦袋放在不同位置思考問題。文風幽默風趣，總能從隨手可得的簡單故事之中，發現令人驚艷的奇妙觀點！專欄「記帳士的商管筆記」於《商業周刊》《天下雜誌》《今周刊》《大數聚》網路媒體刊登，並著有《NBA X MBA》等著作。

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