Skip to content
Description
By: Lizabeth Cohen
In this signal work of history, Bancroft Prize winner and Pulitzer Prize finalist Lizabeth Cohen shows how the pursuit of prosperity after World War II fueled our pervasive consumer mentality and transformed American life.
Trumpeted as a means to promote the general welfare, mass consumption quickly outgrew its economic objectives and became synonymous with patriotism, social equality, and the American Dream. Material goods came to embody the promise of America, and the power of consumers to purchase everything from vacuum cleaners to convertibles gave rise to the power of citizens to purchase political influence and effect social change. Yet despite undeniable successes and unprecedented affluence, mass consumption also fostered economic inequality and the fracturing of society along gender, class, and racial lines. In charting the complex legacy of our “Consumers’ Republic” Lizabeth Cohen has written a bold, encompassing, and profoundly influential book.
In this signal work of history, Bancroft Prize winner and Pulitzer Prize finalist Lizabeth Cohen shows how the pursuit of prosperity after World War II fueled our pervasive consumer mentality and transformed American life.
Trumpeted as a means to promote the general welfare, mass consumption quickly outgrew its economic objectives and became synonymous with patriotism, social equality, and the American Dream. Material goods came to embody the promise of America, and the power of consumers to purchase everything from vacuum cleaners to convertibles gave rise to the power of citizens to purchase political influence and effect social change. Yet despite undeniable successes and unprecedented affluence, mass consumption also fostered economic inequality and the fracturing of society along gender, class, and racial lines. In charting the complex legacy of our “Consumers’ Republic” Lizabeth Cohen has written a bold, encompassing, and profoundly influential book.
You may also like
熱銷中 Top Trending
Dog Man 14: Dog Man: Big Jim Believes: A Graphic Novel (Dog Man #14)
Sale priceHK$85.00
Regular priceHK$150.00
In stock
Dragon Masters #30 Vortex of the Chaos Dragon (Branches) (Tracey West)
Sale priceHK$55.00
Regular priceHK$69.00
In stock
First 100 Box Set- Farm, Dino, Trucks Collection
Sale priceHK$100.99
Regular priceHK$162.00
In stock
The Last Kids on Earth and the Destructor's Lair
Sale priceFrom HK$61.00
Regular priceHK$95.00
In stock
Welcome to Unicornia: Four Glittery Adventures Full of Friendship and Magic!
Sale priceFrom HK$169.00
Regular priceHK$280.00
In stock
Dragon Masters #29 (正版) Magic of the Wizard Dragon (Branches) (Tracey West)
Sale priceHK$48.00
Regular priceHK$69.00
In stock
Spy School vs. SPYDER Paperback Collection, The (Stuart Gibbs)
Sale priceHK$415.00
Regular priceHK$630.00
In stock
National Geographic Kids Almanac 2026 (International Edition)
Sale priceHK$95.00
Regular priceHK$160.00
In stock