By Invitation Only-Biography and memoirs-買書書 BuyBookBook
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By Invitation Only-Biography and memoirs-買書書 BuyBookBook

By Invitation Only

How We Built Gilt and Changed the Way Millions Shop

Alexis Maybank (Author) • Alexandra Wilkis Wilson (Author) ... more
Edition: US - Paperback / softback
Price:
HK$105.00 HK$160.00
Stock:
Out of stock
Product Info
English • Age Adult - Adult
288 pages • 13.97 x 21.34 x 1.91 cm
Approx. weight: 0.58 kg
Publication date: 28 May,2013
Barcode: 9781591846260 • Portfolio
More books in English for Age Adult - Adult
Biography and memoirs

Description

By: Alexis Maybank, Alexandra Wilkis Wilson  
Gilt, currently valued at more than $1 billion, was launched by Alexis Maybank, Alexandra Wilkis Wilson, and three colleagues in 2007. It is one of the most fascinating startups of recent years. And it all began with one bold idea: to bring sample sales online and change the way millions shop. As they write about the day Gilt.com went live: "We had created a Web site that could potentially change the rules of retail...If shopping was traditionally a slow, leisurely activity...it would now be competitive, addictive, urgent, thrilling...not just easier, but so much more fun." Alexis and Alexandra share their perspective in this dramatic story of Gilt's birth, rise, and evolution. They show how they juggled the conflicting needs of their suppliers, engineers, marketers, and potential investors. They explain how they blended their individual strengths and weaknesses and managed their rapidly growing team. And they take us through the darkest moments of the recession when Gilt might easily have died.

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