Skip to content
Description
By: Bruce C. Greenwald, Judd Kahn
Bruce Greenwald, one of the nation's leading business professors, presents a new and simplified approach to strategy that cuts through much of the fog that has surrounded the subject. Based on his hugely popular course at Columbia Business School, Greenwald and his coauthor, Judd Kahn, offer an easy-to-follow method for understanding the competitive structure of your industry and developing an appropriate strategy for your specific position.
Over the last two decades, the conventional approach to strategy has become frustratingly complex. It's easy to get lost in a sophisticated model of your competitors, suppliers, buyers, substitutes, and other players, while losing sight of the big question: Are there barriers to entry that allow you to do things that other firms cannot?
Bruce Greenwald, one of the nation's leading business professors, presents a new and simplified approach to strategy that cuts through much of the fog that has surrounded the subject. Based on his hugely popular course at Columbia Business School, Greenwald and his coauthor, Judd Kahn, offer an easy-to-follow method for understanding the competitive structure of your industry and developing an appropriate strategy for your specific position.
Over the last two decades, the conventional approach to strategy has become frustratingly complex. It's easy to get lost in a sophisticated model of your competitors, suppliers, buyers, substitutes, and other players, while losing sight of the big question: Are there barriers to entry that allow you to do things that other firms cannot?
You may also like
熱銷中 Top Trending
Dragon Masters #27 (正版) Haunting of the Ghost Dragon (Branches) (Tracey West)
Sale priceHK$45.00
Regular priceHK$69.00
In stock
Billionaire Boy (Paperback) (David Walliams) (Tony Ross)
Sale priceHK$64.00
Regular priceHK$96.00
In stock
Usborne Musical Book: The Animal Orchestra Plays Mozart
Sale priceHK$99.00
Regular priceHK$156.00
In stock
Sing Along With Me! Fun Bundle (Board books with QR Code)(Nosy Crow)
Sale priceFrom HK$365.00
Regular priceHK$686.00
In stock
Mr Men and Little Miss Christmas Collection (14 Books)
Sale priceHK$159.00
Regular priceHK$728.00
In stock
