Description
When Richard Rumelt's Good Strategy/Bad Strategy was published in 2011, it immediately struck a chord, calling out as bad strategy the mish-mash of pop culture, motivational slogans and business buzz speak so often and misleadingly masquerading as the real thing.
Since then, his original and pragmatic ideas have won fans around the world and continue to help readers to recognise and avoid the elements of bad strategy and adopt good, action-oriented strategies that honestly acknowledge the challenges being faced and offer straightforward approaches to overcoming them. Strategy should not be equated with ambition, leadership, vision or planning; rather, it is coherent action backed by an argument.
For Rumelt, the heart of good strategy is insight into the hidden power in any situation, and into an appropriate response - whether launching a new product, fighting a war or putting a man on the moon. Drawing on examples of the good and the bad from across all sectors and all ages, he shows how this insight can be cultivated with a wide variety of tools that lead to better thinking and better strategy, strategy that cuts through the hype and gets results.
You may also like
熱銷中 Top Trending
![Our Little Library: A Foundational Language Vocabulary Board Book Set (Volume I) (Tabitha Paige)-Nonfiction: 親子教養 Parenting-買書書 BuyBookBook](http://buybookbook.com/cdn/shop/files/OurLittleLibrary_1_{width}x.webp?v=1713022460)
![Our Little Library: A Foundational Language Vocabulary Board Book Set (Volume I) (Tabitha Paige)-Nonfiction: 親子教養 Parenting-買書書 BuyBookBook](http://buybookbook.com/cdn/shop/files/OurLittleLibrary_7_{width}x.webp?v=1713022465)
![Good Girl's Guide to Murder, A - The Collection (Holly Jackson)-Fiction: 偵探懸疑 Detective & Mystery-買書書 BuyBookBook](http://buybookbook.com/cdn/shop/products/HollyJacksonboxset_{width}x.jpg?v=1699218871)
![Kensuke's Kingdom - Egmont Modern Classics (Paperback) (Michael Morpurgo) Harpercollins (UK)](http://buybookbook.com/cdn/shop/products/Kensuke_sKingdom-EgmontModernClassics_Paperback_{width}x.jpg?v=1633790093)
![Science Comics: The Brain: The Ultimate Thinking Machine First Second](http://buybookbook.com/cdn/shop/products/Science-Comics-The-Brain-The-Ultimate-Thinking-Machine__Paperback_{width}x.jpg?v=1633779624)
![Science Comics: The Brain: The Ultimate Thinking Machine First Second](http://buybookbook.com/cdn/shop/products/01_c3eef8cd-8a8d-49b9-a3ae-5fb1124b8e40_{width}x.jpg?v=1633779625)
![Press Start! #10 Super Rabbit Boy’s Team-Up Trouble! (Branches) Scholastic](http://buybookbook.com/cdn/shop/products/PressStart10SuperRabbitBoysTeam-upTrouble_{width}x.jpg?v=1633789916)
![Diary of a Wimpy Kid #10 Old School (Jeff Kinney) - 買書書 BuyBookBook](http://buybookbook.com/cdn/shop/products/DiaryofaWimpyKid_10OldSchool1_{width}x.jpg?v=1714858882)
![Diary of a Wimpy Kid #10 Old School (Jeff Kinney) - 買書書 BuyBookBook](http://buybookbook.com/cdn/shop/products/DiaryofaWimpyKid_10OldSchool5_{width}x.jpg?v=1662285755)
![Percy Jackson and the Olympians #6 The Chalice of the Gods (Rick Riordan)-Fiction: 神話傳說 Myth and Legend-買書書 BuyBookBook](http://buybookbook.com/cdn/shop/files/PercyJacksonandtheOlympians_6TheChaliceoftheGods_RickRiordan_{width}x.jpg?v=1714881796)
![Treasury of Songs, A (Book + CD) (Julia Donaldson) (Axel Scheffler) Macmillan UK](http://buybookbook.com/cdn/shop/products/ATreasuryofSongs_{width}x.jpg?v=1633783901)
![Warriors - The New Prophecy Box Set (Paperback) (6 Books) (Erin Hunter) Harpercollins US](http://buybookbook.com/cdn/shop/products/Warriors-TheNewProphecyBoxSet_Paperback_6Books_1_{width}x.jpg?v=1633794366)
![Warriors - The New Prophecy Box Set (Paperback) (6 Books) (Erin Hunter) Harpercollins US](http://buybookbook.com/cdn/shop/products/Warriors-TheNewProphecyBoxSet_Paperback_6Books_{width}x.jpg?v=1633794367)