Green Gold

Name: Green Gold
Brand: Counterpoint
SKU: 9781640096769-PRUSDTR
Price: 190.0 HKD
Availability: OutOfStock

The Avocados Remarkable Journey from Humble Superfood to Toast of a Nation

Sarah Allaback (Author) • Monique F. Parsons (Author) ... more

Edition: US - Hardback

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English

352 pages • 6.0 x 9.0 in

Approx. weight: 1.25 lb

Publication date: 20 May,2025

Barcode: 9781640096769 • Counterpoint

More books in English for Age -

Society/ culture/ social sciences

Cultural studies: food and society
Central / national / federal government policies
Agriculture and farming
Cookery / food and drink / food writing
Social and cultural history

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By: Sarah Allaback, Monique F. Parsons

A lively and engrossing cultural history of the avocado and the people who transformed it into an American obsession

The avocado is the quintessential symbol of aspirational living, a ubiquitous agricultural favorite, and the driver of an $18 billion global industry. How did this regional Latin American staple become a star of Super Bowl ads and a byword for wellness? Documenting more than a century of cross-cultural cooperation, cutting-edge science, and savvy marketing, Green Gold tells the remarkable story of the fruit’s rise to prominence as both a culinary and cultural juggernaut.

Anchored by the story of two exceptional trees that stood out among hundreds of rivals, Green Gold is a spirited and often surprising behind-the-scenes look at how dedicated avocado enthusiasts in Mexico and California developed an ideal fruit to sell to the world. Navigating the Depression, two world wars, Mexican revolutions, violent drug lords, drought, and disease, these pioneers were driven by the avocado’s potential to captivate the palates and hearts of consumers across the globe. Their efforts, inspired by the success of California citrus, launched today’s lucrative industry and helped the avocado win a place among such supermarket staples as oranges and bananas.

Set against the rise of Southern California as an economic and cultural powerhouse and featuring recipes (including vintage versions of guacamole and avocado toast), Green Gold is an entertaining and far-ranging exploration of the avocado’s journey to a central place in the American diet and global imagination.