Skip to content
Description
By: Matt Ridley
‘Ridley is spot-on when it comes to the vital ingredients for success’ Sir James Dyson
Building on his bestseller The Rational Optimist, Matt Ridley chronicles the history of innovation, and how we need to change our thinking on the subject.
Innovation is the main event of the modern age, the reason we experience both dramatic improvements in our living standards and unsettling changes in our society. It is innovation that will shape the twenty-first century. Yet innovation remains a mysterious process, poorly understood by policy makers and businessmen alike.
Matt Ridley argues that we need to see innovation as an incremental, bottom-up, fortuitous process that happens as a direct result of the human habit of exchange, rather than an orderly, top-down process developing according to a plan. Innovation is crucially different from invention, because it is the turning of inventions into things of practical and affordable use to people. It speeds up in some sectors and slows down in others. It is always a collective, collaborative phenomenon, involving trial and error, not a matter of lonely genius. It still cannot be modelled properly by economists, but it can easily be discouraged by politicians. Far from there being too much innovation, we may be on the brink of an innovation famine.
Ridley derives these and other lessons from the lively stories of scores of innovations – from steam engines to search engines – how they started and why they succeeded or failed.
About the Author
Matt Ridley's books have been shortlisted for six literary awards, including the Los Angeles Times Book Prize (for Genome: The Autobiography of a Species in 23 Chapters). His most recent book, The Agile Gene: How Nature Turns on Nurture, won the award for the best science book published in 2003 from the National Academies of Science. He has been a scientist, a journalist, and a national newspaper columnist, and is the chairman of the International Centre for Life, in Newcastle, England. Matt Ridley is also a visiting professor at Cold Spring Harbor Laboratory in New York.
You may also like
熱銷中 Top Trending
