Killing Giants-Business and Management-買書書 BuyBookBook
Killing Giants-Business and Management-買書書 BuyBookBook

Killing Giants

10 Strategies to Topple the Goliath in Your Industry

Stephen Denny (Author) ... more
Edition: US - Paperback / softback
Price:
HK$112.00 HK$170.00
Stock:
Re-stocking soon
Product Info
English • Age Adult - Adult
256 pages • 5.46 x 8.4 x 0.67 in
Approx. weight: 0.56 lb
Publication date: 28 May,2013
Barcode: 9781591846277 • Portfolio
More books in English for Age Adult - Adult
Business and Management
  • Sales and marketing
  • Advice on careers and achieving success
  • Entrepreneurship / Start-ups

Description

By: Stephen Denny  
Marketing expert Stephen Denny argues that any brand can directly challenge the giant of its category and not only survive, but thrive. While it’s inconvenient to be the little guy, it can also be a blessing in disguise. Giant-killers can afford to shake things up and take bold steps. They can be faster and nimbler than giants who are too slow and hidebound to make painful but necessary changes.

During his two decades in the trenches, Denny has taken on quite a few giants. And he has interviewed more than seventy other giant-killers across industries—from software to cosmetics to aviation—for their most powerful techniques. His ten powerful strategies will help readers overcome stale business thinking and bureaucracy in good times or bad.

From the hypercompetitive world of social media to high-stakes b-to-b sales to the trenches of retail, Killing Giants is The Art of War for a new era.



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