McDonald's-Business and Management-買書書 BuyBookBook
McDonald's-Business and Management-買書書 BuyBookBook

McDonald's

Behind The Arches

John F. Love (Author) ... more
Edition: US - Paperback / softback
Price:
HK$131.00 HK$200.00
Stock:
Re-stocking soon
Product Info
English
512 pages • 6.04 x 8.97 x 1.08 in
Approx. weight: 1.15 lb
Publication date: 01 Jul,1995
Barcode: 9780553347593 • Bantam
More books in English for Age -
Business and Management
  • History of specific companies / corporate history
  • General and world history
  • Biography: business and industry

Description

By: John F. Love     
Perfect for fans of The Founder, this is the real-life story of the world’s premier entrepreneurial success.

The growth of McDonald’s worldwide continues to astonish. In tough financial times, McDonald’s proved that ingenuity, trial and error, and gut instinct were the keys to building a service business the entire world has come to admire.

McDonald’s has been a trendsetter in advertising, focusing on different demographics as well as the physically disabled. McDonald’s created McJobs, a program that employs both mentally challenged adults and senior citizens. And because its franchisees have their fingers on the pulse of the marketplace, McDonald’s has evolved successfully with the health food revolution, launching dozens of new products and moving toward environmentally safe packaging and recyclable goods.

Inspiring, informative, and filled with behind-the-scenes stories, this remarkable saga offers an irresistible look inside a great American business success.

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