高效工作者必備的秒懂溝通:哈佛教授教你輕鬆贏得注意力與信賴 ★ Behavioral Scientist年度注目圖書


版本 Edition: 平裝書 Paperback
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Sale priceHK$106.00 Regular priceHK$134.00
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Est. Re-stocking on November 22, 2024
Product Info
Chinese Age Adult - Adult
平裝書 Paperback 272 pages 14.8 x 20.8 x 1.4 cm
Approx. weight: 0.5 kg
Publication date: 01 Jun,2024
Barcode: 9789861344997 先覺

More books in Chinese for Age Adult - Adult

Description

作者: 泰德.羅傑斯 / 潔西卡.雷斯基─芬克  |  譯者: 洪世民


       用精準訊息節省所有人的溝通時間,是每個工作者的責任!
  抓重點、找亮點,你傳訊,他秒懂!

  行為科學實證有效!哈佛教授親傳,「訊息溝通者」的終極指南!
  減少雜訊、精煉關鍵重點、提升視覺效果、增進閱讀體驗、激發讀者參與
  讓你的訊息從此被已讀秒回!

  ★ Behavioral Scientist年度注目圖書
  ★ Next Big Idea Club 當月必讀推薦書
  ★《逆思維》作者亞當.格蘭特、《恆毅力》作者安琪拉.達克沃斯、《影響力》作者羅伯特.席爾迪尼、《推出你的影響力》作者凱斯.桑思坦──強力推薦

  尊重別人的時間,就是節省你的時間!
  高效工作者的訊息溝通,需要立刻直達人心!

  哈佛大學公共政策教授泰德.羅傑斯、哈佛甘迺迪學院人類研究室主任潔西卡.雷斯基─芬克,專研如何與沒時間、沒耐心的家人、同事、消費者、投票者高效溝通,並開設「改變行為的科學」課程,在哈佛大受歡迎。

  他們運用行為科學檢驗大腦處理資訊的偏好,精煉出一套高效訊息溝通的方法,能進入人的思想,讓習慣掃讀、略讀、甚至視而不見的忙碌讀者也有意願讀下去,進而提出回饋、回答問題或安排會議時間。

  》》》吸引讀者注意、讓他們投入心力,是你身為訊息溝通者的責任,關鍵就在AI時代必學的高效訊息溝通六大要點:

  1. 少即是多
  2. 易讀至上
  3. 輕鬆導航設計
  4. 善用樣式,但過猶不及
  5. 告訴讀者為什麼該在意
  6. 讓讀者容易回應

本書特色

  1. 本書聚焦在如何以大忙人願意閱讀和回應的方式,書寫高效溝通的文字,有別於其他探討寫作技巧的書。兩位作者提出的方法都扣緊了一個高效訊息溝通的問題:如果讀者只會花五秒鐘在你的訊息上,你想要他們帶著哪一個最重要的資訊離開?

  2.本書搭配生動的圖和範例,你可以從這本書知道:忙碌讀者的眼睛會如何因應不同的刺激而轉動、為什麼某些種類的文字能吸引大忙人的注意力、什麼樣的訊息寫法會讓讀者連讀都不想讀。

  3. 本書所有的建議都有研究支持,舉的例子也涵蓋了各行各業的日常溝通,包括企業開會通知、銷售專員發信給準客戶、吃飯邀約、學校給家長的通知單、政府政策宣達等。

  4. 作者的寫法簡單有趣。

作者

泰德.羅傑斯(Todd Rogers)

  哈佛大學公共政策教授、智庫Ideas42資深研究員,連續七年贏得教學獎,開設課程「改變行為的科學」廣受學生歡迎。他是行為科學家,專門研究如何提高學生出勤率、強化民主與改善溝通。他共同創辦了兩家社會企業,第一家是分析師研究所(Analyst Institute),致力於改善選民溝通。另一家是日常實驗室(EveryDay Labs),它與學區合作減少學生曠課率。他的見解散見於《紐約時報》《華盛頓郵報》《洛杉磯時報》《政客》等媒體。

潔西卡.雷斯基─芬克(Jessica Lasky-Fink)

  哈佛甘迺迪學院人類研究室的研究主任。她的研究重心是利用行為科學的見解來提升政府計畫與服務的實行成效,改善居民與政府的互動,並以實證為基礎重新構想決策。

譯者

洪世民


  六年級生,外文系畢,現為專職翻譯,曾獲吳大猷科普著作翻譯獎,譯作涵蓋各領域,包括《變通思維》《一件T恤的全球經濟之旅》等。

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