Reality Check-Business and Management-買書書 BuyBookBook
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Reality Check-Business and Management-買書書 BuyBookBook

Reality Check

The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competit ion

Guy Kawasaki (Author) ... more
Edition: US - Paperback / softback
Price:
HK$125.00 HK$190.00
Stock:
Out of stock
Product Info
English • Age Adult - Adult
496 pages • 13.97 x 21.34 x 3.3 cm
Approx. weight: 0.98 kg
Publication date: 22 Feb,2011
Barcode/ ISBN: 9781591843948 • Portfolio
More books in English for Age Adult - Adult
Business and Management

Description

By: Guy Kawasaki  
"Don't even think about trying to launch a startup without reading Guy Kawasaki's Reality Check." -BizEd

For a quarter of a century, in his various guises as an entrepreneur, evangelist, venture capitalist, and guru, Guy Kawasaki has cast an irreverent eye on the dubious trends, sketchy theories, and outright foolishness of what so often passes for business today. Too many people frantically chase the Next Big Thing only to discover that all they've made is the Last Big Mistake.

Reality Check is Kawasaki's all-in-one guide for starting and operating great organizations-ones that stand the test of time and ignore any passing fads in business theory. This indispensable volume collects, updates, and expands the best entries from his popular blog and features his inimitable take on everything from effective e-mailing to sucking up to preventing "bozo explosions."

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