Restaurant Success by the Numbers, Second Edition-Entrepreneurship / Start-ups-買書書 BuyBookBook
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Restaurant Success by the Numbers, Second Edition-Entrepreneurship / Start-ups-買書書 BuyBookBook

Restaurant Success by the Numbers, Second Edition

A Money-Guy's Guide to Opening the Next New Hot Spot

Roger Fields (Author) ... more
Edition: US - Paperback / softback
Price:
HK$115.00 HK$180.00
Stock:
In stock - dispatch in 3 working days
Product Info
English • Age Adult - Adult
320 pages • 15.37 x 23.37 x 2.11 cm
Approx. weight: 0.39 kg
Publication date: 15 Jul,2014
Barcode: 9781607745587 • Ten Speed Press
More books in English for Age Adult - Adult
Business and Management

Description

By: Roger Fields    
This one-stop guide to opening a restaurant from an accountant-turned-restaurateur shows aspiring proprietors how to succeed in the crucial first year and beyond.

Ninety percent of all restaurants fail, and those that succeed happened upon that mysterious X factor, right? Wrong! A man of many hats—money-guy, restaurant owner, and restaurant consultant—Roger Fields shows how a restaurant can survive its first year and keep diners coming back for years. Featuring real-life start-up stories (including many of the author’s own), this comprehensive how-to walks readers through the logistics of opening a restaurant: concept, location, menu, ambiance, staff, and, most important, profit. Updated to address current trends such as food trucks and to tackle online opportunities (and pitfalls!) including Groupon, Yelp, and Twitter, Restaurant Success by the Numbers remains a critical resource for navigating the food industry. Opening a restaurant isn’t easy, but this realistic dreamer’s guide helps set the table for lasting success.

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