Run It Like a Business

Name: Run It Like a Business
Brand: BenBella Books
SKU: 9781637744383-PRUSDTR-US
Price: 192.0 HKD
Availability: InStock

Strategies for Arts Organizations to Increase Audiences, Remain Relevant, and Multiply Money--Without Losing the Art

Aubrey Bergauer (Author) ... more

Edition: US - Hardback

Variant

Price:

HK$192.00 HK$300.00

Stock:

Re-stocking soon

Quantity:

Product Info

English • Age Adult - Adult

248 pages • 6.19 x 9.31 x 0.9 in

Approx. weight: 0.94 lb

Publication date: 06 Feb,2024

Barcode: 9781637744383 • BenBella Books

More books in English for Age Adult - Adult

Business and Management

Non-profitmaking organizations
Management and management techniques
Performing arts
Media entertainment information and communication industries

Share this product

By: Aubrey Bergauer

Featured on Publishers Weekly 2024 Announcement Issue

TEDx speaker Aubrey Bergauer—“the Steve Jobs of classical music”—reveals how to run a successful arts business in the post-pandemic era, adapting for-profit methods for not-for-profit goals.

In the US alone, the arts are a $763 billion sector whose 100,000+ organizations serve almost every community in the nation. There’s no reason arts organizations should struggle to make ends meet. And now, with arts-tested strategies from Aubrey Bergauer, they won’t. This foolproof guide shows how to reach new levels of engagement—while always putting art first.

Running your arts organization like a business is your path forward to:

Grow audiences and keep them coming back again
Make our organizations more inclusive
Get younger attendees in the seats and on the donor rolls
Generate millions more dollars in revenue
Continue to create the art we love—without the stress of figuring out how to afford it

Just because arts organizations are non-profits doesn’t mean they shouldn’t make money; it means the money they make goes back to fund the mission—whether that’s music, visual arts, theatre, dance, or one of many other mediums that enrich our lives.

The for-profit world knows how to achieve success across customer engagement, user experience, company culture, the subscription economy, technology and media, new revenue streams, and brand relevance. Run It Like a Business provides a powerful, proven framework to help all arts organizations revitalize their economic engines and ultimately serve the arts and its patrons.