The Art of Woo-Business and Management-買書書 BuyBookBook
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The Art of Woo-Business and Management-買書書 BuyBookBook

The Art of Woo

Using Strategic Persuasion to Sell Your Ideas

G. Richard Shell (Author) • Mario Moussa (Author) ... more
Edition: US - Paperback / softback
Price:
HK$125.00 HK$190.00
Stock:
Re-stocking soon
Product Info
English
320 pages • 5.5 x 8.42 x 0.67 in
Approx. weight: 0.68 lb
Publication date: 30 Dec,2008
Barcode: 9780143114048 • Penguin Books
More books in English for Age -
Business and Management
  • Business negotiation
  • Office and workplace
  • Psychology

Description

By: G. Richard Shell, Mario Moussa     
You may need The Art of War to defeat your enemies, but if you prefer to win them over, read The Art of Woo

G. Richard Shell and Mario Moussa know what it takes to drive new ideas through complex organizations. They have advised thousands of executives from companies such as Google, Microsoft, and General Electric to organizations like the World Bank and even the FBI's hostage rescue training program. In The Art of Woo, they present their systematic, four- step process for winning over even the toughest bosses and most skeptical colleagues. Beginning with two powerful self-assessments to help readers find their "Woo IQ," they show how relationship-based persuasion works to open hearts and minds.

"Ranging across history, from Charles Lindbergh to Sam Walton, the authors examine how savvy negotiators use persuasion - not confrontation-to achieve goals." -U.S. News & World Report

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