Description
By: Lauren Etter
“Juul’s rise and fall teaches us something about greed, capitalism, policy failure and a particular cycle in American business that seems destined to repeat itself. . . . Deeply reported and illuminating.”—The New York Times Book Review (Editors’ Choice)
Big Tobacco meets Silicon Valley in this gripping exposé of what happened when two of the most notorious industries collided—and the vaping epidemic was born.
“The best business book I’ve read since Bad Blood.”—Jonathan Eig, bestselling author of Ali: A Life
Howard Willard lusted after Juul. As the CEO of the parent company of tobacco giant Philip Morris, he believed the e-cigarette had all the addictive upside of the original without the same apparent health risks and bad press. Meanwhile, Adam Bowen and James Monsees began working on a device meant to destroy Big Tobacco but ended up baking the cigarette industry’s DNA into their invention. Juul’s e-cigarette was so effective that it put the company on a collision course with Philip Morris, sparking one of the most explosive public health crises in recent memory.
Award–winning journalist Lauren Etter tells a riveting story of greed and deception in one of the biggest botched deals in business history. Willard was desperate to acquire Juul, even as his team sounded alarms about the startup’s reliance on underage customers. Ultimately, Juul’s executives negotiated a deal that let them pocket the lion’s share of Philip Morris’s $12.8 billion investment while government regulators and furious parents mounted a campaign to hold the company’s feet to the fire.
The Devil’s Playbook is the inside story of how Juul’s embodiment of Silicon Valley’s “move fast and break things” ethos wrought havoc on American health, how a beleaguered tobacco company was seduced by the promise of a new generation of addicted customers, and how Juul’s founders, board members, and employees walked away with a windfall.
“Juul’s rise and fall teaches us something about greed, capitalism, policy failure and a particular cycle in American business that seems destined to repeat itself. . . . Deeply reported and illuminating.”—The New York Times Book Review (Editors’ Choice)
Big Tobacco meets Silicon Valley in this gripping exposé of what happened when two of the most notorious industries collided—and the vaping epidemic was born.
“The best business book I’ve read since Bad Blood.”—Jonathan Eig, bestselling author of Ali: A Life
Howard Willard lusted after Juul. As the CEO of the parent company of tobacco giant Philip Morris, he believed the e-cigarette had all the addictive upside of the original without the same apparent health risks and bad press. Meanwhile, Adam Bowen and James Monsees began working on a device meant to destroy Big Tobacco but ended up baking the cigarette industry’s DNA into their invention. Juul’s e-cigarette was so effective that it put the company on a collision course with Philip Morris, sparking one of the most explosive public health crises in recent memory.
Award–winning journalist Lauren Etter tells a riveting story of greed and deception in one of the biggest botched deals in business history. Willard was desperate to acquire Juul, even as his team sounded alarms about the startup’s reliance on underage customers. Ultimately, Juul’s executives negotiated a deal that let them pocket the lion’s share of Philip Morris’s $12.8 billion investment while government regulators and furious parents mounted a campaign to hold the company’s feet to the fire.
The Devil’s Playbook is the inside story of how Juul’s embodiment of Silicon Valley’s “move fast and break things” ethos wrought havoc on American health, how a beleaguered tobacco company was seduced by the promise of a new generation of addicted customers, and how Juul’s founders, board members, and employees walked away with a windfall.
You may also like
熱銷中 Top Trending
![Zog and the Flying Doctors (Julia Donaldson)(Axel Scheffler) Scholastic UK](http://buybookbook.com/cdn/shop/files/ZogandtheFlyingDoctors_J.Donaldson_{width}x.webp?v=1723897417)
Zog and the Flying Doctors (Julia Donaldson)(Axel Scheffler)
Sale priceHK$64.00
Regular priceHK$104.00
In stock![Friends #01 Real Friends (Shannon Hale) (LeUyen Pham) First Second](http://buybookbook.com/cdn/shop/files/Real-Friends-_Real-Friends-_1___Paperback_{width}x.webp?v=1723892837)
![Friends #01 Real Friends (Shannon Hale) (LeUyen Pham) First Second](http://buybookbook.com/cdn/shop/files/RealFriends_011_{width}x.webp?v=1723892843)
Friends #01 Real Friends (Shannon Hale) (LeUyen Pham)
Sale priceHK$75.00
Regular priceHK$124.00
In stock![Amazing Facts Every 7 Year Old Needs to Know (Catherine Brereton)-Nonfiction: 科學科技 Science & Technology-買書書 BuyBookBook](http://buybookbook.com/cdn/shop/files/AmazingFactsEvery7YearOldNeedstoKnow_1_{width}x.jpg?v=1723911769)
![Amazing Facts Every 7 Year Old Needs to Know (Catherine Brereton)-Nonfiction: 科學科技 Science & Technology-買書書 BuyBookBook](http://buybookbook.com/cdn/shop/files/AmazingFactsEvery7YearOldNeedstoKnow_2_{width}x.jpg?v=1723911770)
Amazing Facts Every 7 Year Old Needs to Know (Catherine Brereton)
Sale priceHK$39.00
Regular priceHK$65.00
In stock![Colour Monster, The: The Feelings Doctor and the Emotions Toolkit (Anna Llenas)-Fiction: 兒童繪本 Picture Books-買書書 BuyBookBook](http://buybookbook.com/cdn/shop/files/ColourMonster_TheTheFeelingsDoctorandtheEmotionsToolkit_1_{width}x.webp?v=1712739862)
![Colour Monster, The: The Feelings Doctor and the Emotions Toolkit (Anna Llenas)-Fiction: 兒童繪本 Picture Books-買書書 BuyBookBook](http://buybookbook.com/cdn/shop/files/ColourMonster_TheTheFeelingsDoctorandtheEmotionsToolkit_2_{width}x.webp?v=1712744555)
Colour Monster, The: The Feelings Doctor and the Emotions Toolkit (Anna Llenas)
Sale priceHK$65.00
Regular priceHK$104.00
In stock![Press Start! #15 Mega Mole Girl Digs Deep! (Branches)-Fiction: 歷險科幻 Adventure & Science Fiction-買書書 BuyBookBook](http://buybookbook.com/cdn/shop/files/PressStart_15MegaMoleGirlDigsDeep_Branches_{width}x.webp?v=1723696583)
Press Start! #15 Mega Mole Girl Digs Deep! (Branches)
Sale priceHK$47.00
Regular priceHK$98.00
In stock![Legends of Lotus Island #01 The Guardian Test (Christina Soontornvat)-Fiction: 奇幻魔法 Fantasy & Magical-買書書 BuyBookBook](http://buybookbook.com/cdn/shop/files/9781339041032_{width}x.webp?v=1723792483)
Legends of Lotus Island #01 The Guardian Test (Christina Soontornvat)
Sale priceFrom HK$67.00
Regular priceHK$112.00
In stock![Land of Stories, The (正版) Complete Collection (6 Book) (Chris Colfer) Hachette US](http://buybookbook.com/cdn/shop/products/The_Land_of_Stories_Complete_Collection_6_Book_06_{width}x.jpg?v=1615406936)
Land of Stories, The #6 World Collide (Chris Colfer)
Sale priceHK$75.00
Regular priceHK$100.00
In stock