Description
‘A fantastic, provocative book about where we are now and where we are going’ Phil Simon Huffington Post
Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong.
For all that’s been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway.
Instead of buying the myths these companies broadcast, Galloway asks fundamental questions:
- How did the Four infiltrate our lives so completely that they’re almost impossible to avoid (or boycott)?
- Why does the stock market forgive them for sins that would destroy other firms?
- And as they race to become the world’s first trillion-dollar company, can anyone challenge them?
In the same irreverent style that has made him one of the world’s most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can’t match. And he reveals how you can apply the lessons of their ascent to your own business or career.
Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.
You may also like
熱銷中 Top Trending
![Zog and the Flying Doctors (Julia Donaldson)(Axel Scheffler) Scholastic UK](http://buybookbook.com/cdn/shop/files/Zog-and-the-Flying-Doctors-Julia-DonaldsonAxel-Scheffler-1-Scholastic-UK_{width}x.webp?v=1724360745)
![Friends #01 Real Friends (Shannon Hale) (LeUyen Pham) First Second](http://buybookbook.com/cdn/shop/files/Friends-01-Real-Friends-Shannon-Hale-LeUyen-Pham-1-First-Second_{width}x.webp?v=1724355096)
![Friends #01 Real Friends (Shannon Hale) (LeUyen Pham) First Second](http://buybookbook.com/cdn/shop/files/Friends-01-Real-Friends-Shannon-Hale-LeUyen-Pham-2-First-Second_{width}x.webp?v=1724355101)
![Amazing Facts Every 7 Year Old Needs to Know (Catherine Brereton)-Nonfiction: 科學科技 Science & Technology-買書書 BuyBookBook](http://buybookbook.com/cdn/shop/files/AmazingFactsEvery7YearOldNeedstoKnow_1_{width}x.jpg?v=1723911769)
![Amazing Facts Every 7 Year Old Needs to Know (Catherine Brereton)-Nonfiction: 科學科技 Science & Technology-買書書 BuyBookBook](http://buybookbook.com/cdn/shop/files/AmazingFactsEvery7YearOldNeedstoKnow_2_{width}x.jpg?v=1723911770)
![Colour Monster, The: The Feelings Doctor and the Emotions Toolkit (Anna Llenas)-Fiction: 兒童繪本 Picture Books-買書書 BuyBookBook](http://buybookbook.com/cdn/shop/files/ColourMonster_TheTheFeelingsDoctorandtheEmotionsToolkit_1_{width}x.webp?v=1712739862)
![Colour Monster, The: The Feelings Doctor and the Emotions Toolkit (Anna Llenas)-Fiction: 兒童繪本 Picture Books-買書書 BuyBookBook](http://buybookbook.com/cdn/shop/files/ColourMonster_TheTheFeelingsDoctorandtheEmotionsToolkit_2_{width}x.webp?v=1712744555)
![Press Start! #15 Mega Mole Girl Digs Deep! (Branches)-Fiction: 歷險科幻 Adventure & Science Fiction-買書書 BuyBookBook](http://buybookbook.com/cdn/shop/files/PressStart_15MegaMoleGirlDigsDeep_Branches_{width}x.webp?v=1723696583)
![Legends of Lotus Island #01 The Guardian Test (Christina Soontornvat)-Fiction: 奇幻魔法 Fantasy & Magical-買書書 BuyBookBook](http://buybookbook.com/cdn/shop/files/9781339041032_{width}x.webp?v=1723792483)
![The Hogwarts Library Box Set Collection (3 Books) (Harry Potter) (J.K. Rowling) Bloomsbury](http://buybookbook.com/cdn/shop/files/The-Hogwarts-Library-Box-Set-Collection-3-Books-Harry-Potter-J_K_-Rowling-1-Bloomsbury_{width}x.webp?v=1724345000)
![The Hogwarts Library Box Set Collection (3 Books) (Harry Potter) (J.K. Rowling) Bloomsbury](http://buybookbook.com/cdn/shop/files/The-Hogwarts-Library-Box-Set-Collection-3-Books-Harry-Potter-J_K_-Rowling-2-Bloomsbury_{width}x.webp?v=1724345004)
![Land of Stories, The (正版) Complete Collection (6 Book) (Chris Colfer) Hachette US](http://buybookbook.com/cdn/shop/products/The_Land_of_Stories_Complete_Collection_6_Book_06_{width}x.jpg?v=1615406936)