Description
It's not what you know, it's who you know. Or so the adage goes. Professor Matthew Jackson, world-leading researcher into social and economic networks, shows us why this is far truer than we'd like to believe.
Based on his ground-breaking research, The Human Network reveals how our relationships in school, university, work and society have extraordinary implications throughout our lives and demonstrates that by understanding and taking advantage of these networks, we can boost our happiness, success and influence.
But there are also wider lessons to be learnt. Drawing on concepts from economics, mathematics, sociology, and anthropology, Jackson reveals how the science of networks gives us a bold new framework to understand human interaction writ large - from banking crashes and viral marketing to racism and the spread of disease. Filled with counter-intuitive ideas that will enliven any dinner party - e.g. how can our popularity in school affect us for the rest of our lives? - The Human Network is a "big ideas" book that no one can afford to miss.
You may also like
熱銷中 Top Trending
![Press Start! #15 Mega Mole Girl Digs Deep! (Branches)-Fiction: 歷險科幻 Adventure & Science Fiction-買書書 BuyBookBook](http://buybookbook.com/cdn/shop/files/PressStart_15MegaMoleGirlDigsDeep_Branches_{width}x.webp?v=1723696583)
![Brown: My Alter Ego Is A Superhero Book 1 (Håkon Øvreås)-Fiction: 奇幻魔法 Fantasy & Magical-買書書 BuyBookBook](http://buybookbook.com/cdn/shop/files/9781592702510_{width}x.jpg?v=1723792481)
![Disney/Pixar Inside Out 2: Go to Sleep, Anxiety!-Children’s / Teenage fiction: General and modern fiction-買書書 BuyBookBook](http://buybookbook.com/cdn/shop/files/Disney_PixarInsideOut2GotoSleep_Anxiety_670b18f5-930c-40ef-bcdf-dcf5197fa045_{width}x.jpg?v=1721553025)
![Disney/Pixar Inside Out 2: Go to Sleep, Anxiety!-Children’s / Teenage fiction: General and modern fiction-買書書 BuyBookBook](http://buybookbook.com/cdn/shop/files/71XM5Sx6svL._SX679_Disney_PixarInsideOut2_GotoSleep_Anxiety_{width}x.jpg?v=1723111108)
![Legends of Lotus Island #01 The Guardian Test (Christina Soontornvat)-Fiction: 奇幻魔法 Fantasy & Magical-買書書 BuyBookBook](http://buybookbook.com/cdn/shop/files/9781339041032_{width}x.webp?v=1723792483)
![Harry Potter (正版) Children Edition #1-7 (7 Books) (J.K. Rowling) (printed in UK) - 買書書 BuyBookBook](http://buybookbook.com/cdn/shop/files/HarryPotter_ChildrenEdition_1-7_7Books_J.K.Rowling_printedinUK_1_{width}x.webp?v=1723873967)
![Harry Potter (正版) Children Edition #1-7 (7 Books) (J.K. Rowling) (printed in UK) - 買書書 BuyBookBook](http://buybookbook.com/cdn/shop/files/HarryPotter_ChildrenEdition_1-7_7Books_J.K.Rowling_printedinUK_11_{width}x.webp?v=1723873972)
![Good Girl's Guide to Murder, A - The Collection (Holly Jackson)-Fiction: 偵探懸疑 Detective & Mystery-買書書 BuyBookBook](http://buybookbook.com/cdn/shop/products/HollyJacksonboxset_{width}x.jpg?v=1699218871)
![Same as Ever - A Guide to What Never Changes (Morgan Housel)-Nonfiction: 政治經濟 Politics & Economics-買書書 BuyBookBook](http://buybookbook.com/cdn/shop/files/SameasEver_{width}x.webp?v=1712743831)