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?�Absolutely essential reading for every?LEGO?fan.??lt;/strong> ??lt;strong>Blocks
The definitive history of LEGO, based on unprecedented access to the company?�s archives and rare interviews with the founding family who still owns the company
"This book tells the story of how my family built the LEGO brand." ?�Kjeld Kirk Kristiansen, former President/CEO of the LEGO Group and 3rd generation owner
It?�s estimated that each year between eighty and ninety million children around the globe are given a box of LEGO, while up to ten million adults buy sets for themselves. Yet LEGO is much more than a dizzying number of plastic bricks that can be put together and combined in countless ways. LEGO is also a vision of the significance of what play can mean for humanity.
This book tells the extraordinary story of a global company and a Danish family who for ninety years have defended children?�s right to play?�and who believe grown-ups, too, should make the time to nurture their inner child. The LEGO Story is built on Jens Andersen?�s unique access to LEGO?�s own archives, as well as on Andersen?�s extensive conversations with Kjeld Kirk Kristiansen, former president and CEO of the LEGO group and grandson of its founder, Ole Kirk Christiansen.
A riveting cultural history of changing generations??views of childhood and the importance of play, The LEGO Story also a fascinating case study of how innovation and creativity helped leaders transform LEGO from a small carpentry business into the world?�s largest producer of play materials and one of the most beloved brands in the world. Richly illustrated with never-before-seen photos from the family?�s private archive, this is the ultimate book for fans of LEGO, revealing everything you ever wanted to know about the brand.?
An International Bestseller
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